Fussy

Marketing Strategy Breakdown

Logo of
Fussy
An overview of
Fussy
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Fussy

- Ecommerce marketing strategy

Here are some marketing takeaways for Fussy.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -4,2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 26 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Fussy team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 53.57% of their emails - the main ones they use are 💪 🎁 🌍 🇦 🔥 🇺.

On Panoramata, we gather and analyze the entire Fussy email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'We're back baby missed us? 💪🌍' and 'Your Weekly Newsletter 15.05.22'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 36 on https://www.getfussy.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Fussy

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
26.0
characters

What about

Fussy

then?

With their average of

26

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3054.54
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-4.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Fussy

 gets a score of

-4.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

28.11.21 - Get - A - Free - It's - Of

Emoji use in subject lines

53.57
% of subject lines have emojis

Most popular emojis

💪 - 🎁 - 🌍 - 🇦 - 🔥 - 🇺

💪 - 🎁 - 🌍 - 🇦 - 🔥 - 🇺

Yes, these emojis are pretty. But what are their usage telling us? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategyTo improve their open rates, they're using the kind of emojis that triggers interest, because it shows that the brand provides unique/interesting value. This is done through these emojis: 👀, 🌟, 🤩, 💫 or 💎. It shows curiosity, unicity and demonstrates clear interest.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Fussy

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Featured Email Marketing Assets from

Fussy

We're back baby missed us? 💪🌍

We're back baby missed us? 💪🌍

Email from

Fussy

Your Weekly Newsletter 15.05.22

Your Weekly Newsletter 15.05.22

Email from

Fussy

Your Weekly Newsletter 29.05.22 🐬

Your Weekly Newsletter 29.05.22 🐬

Email from

Fussy

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Featured Ads and Paid Media Examples from

Fussy

Fussy
Fussy

Feed Ad from

Fussy

Fussy
Fussy

Feed Ad from

Fussy

Fussy
Fussy

Feed Ad from

Fussy

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.getfussy.com/

Domain Rating

36
This is the overall metric that matters most, as it sets
Fussy
domain SEO authority.

It shows the power of
Fussy
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.getfussy.com/
, as their domain authority is
36
, their score can be considered under average.

Here, for
https://www.getfussy.com/
, as their domain authority is
36
, their score can be considered average.

Here, for
https://www.getfussy.com/
, as their domain authority is
36
, their score can be considered pretty good! 🙌

Here, for
https://www.getfussy.com/
, as their domain authority is
36
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

12125
One of the most important metrics for
Fussy
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
2598
) and their Domain Rating.

Total Keywords

2598
Why does this matter for
Fussy
SEO strategy? 

This is the total number of keywords where 
Fussy
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

47
The total number of domain who have a link to  
Fussy
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Fussy
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

2

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

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