Fluff Casual

Marketing Strategy Breakdown

Logo of
Fluff Casual
An overview of
Fluff Casual
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Fluff Casual

- Ecommerce marketing strategy

There’s a lot to learn from Fluff Casual ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -4,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 34 characters, they're doing just ok! Fluff Casual could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

On Panoramata, we gather and analyze the entire Fluff Casual email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Confirm Your Subscription' and 'Confirm Your Subscription'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 50 on https://www.itsallfluff.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Fluff Casual

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
34.0
characters

What about

Fluff Casual

then?

With their average of

34

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

32.68
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-4.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Fluff Casual

 gets a score of

-4.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

in - the - law - of - Confirm - Confirm

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more insights?
Unlock everything about

Fluff Casual

with Panoramata

Featured Email Marketing Assets from

Fluff Casual

Confirm Your Subscription

Confirm Your Subscription

Email from

Fluff Casual

Confirm Your Subscription

Confirm Your Subscription

Email from

Fluff Casual

Do you believe in the law of attraction?

Do you believe in the law of attraction?

Email from

Fluff Casual

Looking for ecommerce marketing inspiration? Subscribe to our newsletter!

Get 104 Email Marketing Ideas for free

We'll never send you spam. Never.

Featured Ads and Paid Media Examples from

Fluff Casual

Fluff Casual
Fluff Casual

Feed Ad from

Fluff Casual

Fluff Casual
Fluff Casual

Feed Ad from

Fluff Casual

Fluff Casual
Fluff Casual

Feed Ad from

Fluff Casual

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.itsallfluff.com/

Domain Rating

50
This is the overall metric that matters most, as it sets
Fluff Casual
domain SEO authority.

It shows the power of
Fluff Casual
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.itsallfluff.com/
, as their domain authority is
50
, their score can be considered under average.

Here, for
https://www.itsallfluff.com/
, as their domain authority is
50
, their score can be considered average.

Here, for
https://www.itsallfluff.com/
, as their domain authority is
50
, their score can be considered pretty good! 🙌

Here, for
https://www.itsallfluff.com/
, as their domain authority is
50
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

376
One of the most important metrics for
Fluff Casual
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
162
) and their Domain Rating.

Total Keywords

162
Why does this matter for
Fluff Casual
SEO strategy? 

This is the total number of keywords where 
Fluff Casual
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

352
The total number of domain who have a link to  
Fluff Casual
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

161
What's a backlink? A link from another domain that redirect to  
Fluff Casual
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

167

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

Happening right now: 
Benchmark and track your competitors automatically

Upcoming Learning Session - Online Webinar

Tune in to find our how to automatically benchmark monitor your competitors' marketing strategy (or any inspirational
brand) & get endless marketing inspiration.

With Panoramata, get your competitive advantage for e-commerce marketing, delivered in your dashboard and to your inbox*

*20 times faster than it would take to gather this information yourself

Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

Ads monitoring

On several networks, you can see and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
Stamped

Stamped

Loyalty, Ratings and Reviews for ecommerce websites.

Loyalty and Reviews

Discover →More details →
MailChimp for Shopify

MailChimp for Shopify

Connect your Shopify store with your MailChimp account.

shop

Discover →More details →
OptiMonk

OptiMonk

Retargeting platform, that tries to help increase the conversion rate.

analytics

Discover →More details →
Privy for Shopify

Privy for Shopify

Free email popups with exit intent for Shopify.

shop

Discover →More details →
Privy

Privy

Tools to grow your email list by using website banners, popups and exit intent.

widgets

Discover →More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

Discover →More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

Discover →More details →
Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

Discover →More details →

Discover the best way to track brands (like

Fluff Casual

) in one single platform

Monitor automatically your e-commerce competitors' digital marketing strategy and access unlimited inspiration. Track newsletters, flows, ads, landing pages, SMS, tech stack and much more. Save more than 20 hours/mo.

Let us spy for you so you can invest your time strategizing and creating new campaigns, rather on checking what your competitors are doing.

My name's Mehdi, I'm the founder. See how Panoramata works:

Get Started for Free

1 minute signup, no Credit Card required

mehdi, founder of panoramata
Book Demo with Mehdi

Schedule a time

★★★★★

"I feel like I'm saving a day a week.
I don't miss anything anymore."
★★★★★

"It's crazy good, it's my own Pinterest x Emails x Ads Libraries"
★★★★★

"It's way easier to plan any big campaign like Black Friday."

What our customers say

Join 1,000+ ecommerce companies & start tracking your competitors instantly in one place.
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"

Ready to dive in?
Get started today.

More brands you could track today on Panoramata

Carex

Personal Care

More details →

LOEWE Perfumes - English

Personal Care

More details →

SinglesSwag

Personal Care

More details →

Absolution

Personal Care

More details →

Officine Universelle Buly

Personal Care

More details →

nostra

Personal Care

More details →

Related Insights

5 Ways to Detect, Save, Organize and Learn from your Competitors Marketing Strategy

The industry your business operates in is constantly evolving, changing, and growing. From product development to the stories you share; from evolving customer preferences to customer choices that change faster than you can read this.

Marketing
5 Ways to Detect, Save, Organize and Learn from your Competitors Marketing Strategy

Supplements Industry eCommerce Digital Marketing Strategy: Inspiration and Best Practices

In this article, we will provide you with some ideas and strategies that you can use directly or tweak according to your promotional plan. We will be generous enough to provide you with examples from some popular Supplement brands we track using the powerful platform Panoramata.

Marketing
Supplements Industry eCommerce Digital Marketing Strategy: Inspiration and Best Practices

Shopify Email Best Practices: How to Use Shopify Email

Picture this: with more than 4 billion email users (and growing), 306 billion emails sent and received, and there’s no denying that your biggest opportunity for eCommerce marketing is inside your customers’ (potential and existing) inbox. If you use Shopify, you have all the tools you’d needSay hello to Shopify Email. 

Marketing
Shopify Email Best Practices: How to Use Shopify Email

Related Industries

Makeup

brands overview

The makeup industry is a broad term that can refer to the business of manufacturing, selling, and using cosmetics. It can also refer to the study of how cosmetics are made and used. The main brands in the makeup industry are L’Oréal, Estée Lauder, and Coty. The target market for the makeup industry is typically women aged 18-34. Some interesting niches in the makeup industry include natural and organic cosmetics, vegan cosmetics, and halal cosmetics.

Makeup
brands →

Personal Care

brands overview

Personal Care
brands →

Ready to dive in?
Get started today.