Western Rise

Marketing Strategy Breakdown

Logo of
Western Rise

Our mission is to allow you to own less, carry less, and experience more. We design the world’s most versatile clothing with ultimate simplicity, versatile performance, and timeless style.

An overview of
Western Rise
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Western Rise

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Western Rise, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it ok, just average since it's -0,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 43 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 44876% of their emails - the main ones they use are 🎁 🚨 👏 ⏰ 💰 🍂.

On Panoramata, we gather and analyze the entire Western Rise email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were '[KIT] Long Weekend' and 'Sale Ending Soon ⏳'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 47 on https://westernrise.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Western Rise

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
43.0
characters

What about

Western Rise

then?

With their average of

43

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

4177.16
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Western Rise

 gets a score of

-0.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

2021 - - - How - 9/11 - August - 20%

Emoji use in subject lines

11.11
% of subject lines have emojis

Most popular emojis

🎁 - 🚨 - 👏 - ⏰ - 💰 - 🍂

🎁 - 🚨 - 👏 - ⏰ - 💰 - 🍂

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategyAnd finally, we can see that they're using what we're calling Scarcity emojis (for instance, ⏰, ⌛, 😱 or 💸). They're mostly used to trigger a instant reaction of action, for instance for time-based promotions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock all the data about

Western Rise

Featured Email Marketing Assets from

Western Rise

[KIT] Long Weekend

[KIT] Long Weekend

Email from

Western Rise

Sale Ending Soon ⏳

Sale Ending Soon ⏳

Email from

Western Rise

June 2 2022 - Summer's Most Popular Destinations Mirror World and The Movement Shorts

June 2 2022 - Summer's Most Popular Destinations Mirror World and The Movement Shorts

Email from

Western Rise

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Western Rise

Featured Ads and Paid Media Assets from

Western Rise

Western Rise
Western Rise

Feed Ad from

Western Rise

Western Rise
Western Rise

Feed Ad from

Western Rise

Western Rise
Western Rise

Feed Ad from

Western Rise

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://westernrise.com/

Domain Rating

47
This is the overall metric that matters most, as it sets
Western Rise
domain SEO authority.

It shows the power of
Western Rise
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://westernrise.com/
, as their domain authority is
47
, their score can be considered under average.

Here, for
https://westernrise.com/
, as their domain authority is
47
, their score can be considered average.

Here, for
https://westernrise.com/
, as their domain authority is
47
, their score can be considered pretty good! 🙌

Here, for
https://westernrise.com/
, as their domain authority is
47
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

7866
One of the most important metrics for
Western Rise
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
2217
) and their Domain Rating.

Total Keywords

2217
Why does this matter for
Western Rise
SEO strategy? 

This is the total number of keywords where 
Western Rise
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

384
The total number of domain who have a link to  
Western Rise
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

37
What's a backlink? A link from another domain that redirect to  
Western Rise
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

125

Backlinks NoFollow

125

Backlinks Redirect

0

Backlinks Images

3

Backlinks Frame

0

Backlinks Form

0

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Western Rise

Softwares and Marketing eCommerce Stack

Gorgias

Gorgias

Customer support helpdesk system for eCommerce. Provide exceptional customer support.

Customer Support and Helpdesk

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Stamped

Stamped

Loyalty, Ratings and Reviews for ecommerce websites.

Loyalty and Reviews

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Unbounce

Unbounce

Unbounce is a self-serve hosted service that provides marketers doing paid search, banner ads, email or social media marketing, the easiest way to create, publish & test promotion specific landing pages.

cms

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AdRoll for Shopify

AdRoll for Shopify

Attract new audiences and convert your site abandoners.

shop

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AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

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AddShoppers

AddShoppers

Reward sharing and measure ROI with AdShopper button.

widgets

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Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

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Carro

Carro

All in one marketing platform for eCommerce.

analytics

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Conjured Referrals

Conjured Referrals

Service enables "Refer-A-Friend" style referral programs for eCommerce sites.

widgets

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Criteo OneTag

Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

ads

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

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Drawbridge

Drawbridge

Precision audience targeting technology. Now Linkedin Ads.

ads

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Fera

Fera

Conversion optimization tool for eCommerce sites using urgency and social proof.

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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In Cart UpSell

In Cart UpSell

Make more money on every sale by offering additional products right inside your shopping cart.

shop

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Instagram API

Instagram API

This website makes calls to the Instagram API.

widgets

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Junip

Junip

Review based widget.

widgets

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JustUno

JustUno

Social marketing technology that attempts to generate more sales through social marketing.

widgets

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LimeSpot

LimeSpot

Website personalization service for eCommerce.

analytics

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LiveRamp

LiveRamp

CRM Retargeting & Data Onboarding app.

analytics

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Lucky Orange

Lucky Orange

Lucky Orange lets you see what people are doing on your website, in real time, and interact with them.

analytics

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MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

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Mixpanel

Mixpanel

This is an analytic platform that is particularly optimized funnel/work-flow optimization.

analytics

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Order Deadline

Order Deadline

Estimated Delivery plugin for Shopify by Evil Egg Software Limited.

shop

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OptinMonster

OptinMonster

OptinMonster enables you to create professionally designed opt-in forms without writing code.

widgets

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Outbrain

Outbrain

Outbrain provides content engagement by linking to other articles.

ads

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PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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Pubmatic

Pubmatic

PubMatic Enables Ad Optimization Across Every Ad Network

ads

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Rebuy

Rebuy

Data-driven personalization and merchandizing solutions for eCommerce.

analytics

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Rapleaf

Rapleaf

Marketing automation tools with the necessary data to help brands keep their customers engaged. Now TowerData.

analytics

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Returnly

Returnly

Returnly powers post-purchase returns experiences.

shop

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Refersion for Shopify

Refersion for Shopify

Affiliate tracking system.

shop

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Refersion

Refersion

Affiliate tracking management program.

ads

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Rubicon Project

Rubicon Project

Advertising optimization service.

ads

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Secomapp Free Gifts

Secomapp Free Gifts

Free gifts Shopify extension.

shop

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Product Reviews Addon

Product Reviews Addon

Stamped.io app for Shopify. Product Reviews Addon allows you to automatically send emails to your customers requesting reviews of their recent purchase with you.

shop

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Shoelace

Shoelace

Retargeting automation for online stores.

analytics

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Unlimited

Shopify Unlimited

Shopify Unlimited Version

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

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Smile IO

Smile IO

Customer loyalty rewards incentive program widget for shops previously known as Sweet Tooth.

widgets

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Shogun

Shogun

Build custom pages with a drag and drop visual editor and use tools to boost store performance.

shop

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Smile.io for Shopify

Smile.io for Shopify

Points, VIP reward program plugin for Shopify.

shop

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Sumo

Sumo

Sales and marketing strategies to reduce cart abandonment and increase average order value for eCommerce.

analytics

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Taboola

Taboola

Personalized recommendations technology.

ads

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SumoMe for Shopify

SumoMe for Shopify

Increase your email subscribers with smart popups. Heatmaps, clickmaps, A/B testing and other advanced customizable options.

shop

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SumoMe

SumoMe

A script toolkit which allows users to install a growing number of apps on their site.

widgets

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Teads

Teads

Video advertising serving technology.

ads

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Tapad

Tapad

Allows advertisers to engage the same consumer with consistent ads across multiple platforms.

ads

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Twitter Ads

Twitter Ads

Twitter advertising includes conversion tracking and re-marketing tools.

ads

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UpSellit

UpSellit

Artificial Intellgence Sales Agent - robot chat to keep a potential customer on your site.

analytics

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Twitter Analytics

Twitter Analytics

A tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Includes Twitter Conversion Tracking.

analytics

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Yahoo Small Business

Yahoo Small Business

Yahoo advertising network and search engine marketing solutions.

ads

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Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

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Zendesk

Zendesk

Organize, prioritize and engage with others on support requests.

mx

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Zopim

Zopim

Provide live customer help instantaneously. Now known as Zendesk Chat.

widgets

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Related Industries

Clothes

brands overview

Clothes, being part of the Fashion industry, reflects an individual’s culture, personality, and preferences. Clothes began as a necessity to provide physical safeguards to the body from weather, heat, dust, rain and cold. Now due to the trends, they can tell us a great deal about a person's background, social status, style and mood. 

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brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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