Western Rise

Marketing Strategy Breakdown

Logo of
Western Rise

Our mission is to allow you to own less, carry less, and experience more. We design the world’s most versatile clothing with ultimate simplicity, versatile performance, and timeless style.

An overview of
Western Rise
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Western Rise

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Western Rise, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it ok, just average since it's -0,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 43 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 44876% of their emails - the main ones they use are 🎁 🚨 👏 ⏰ 💰 🍂.

On Panoramata, we gather and analyze the entire Western Rise email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were '[KIT] Long Weekend' and 'Sale Ending Soon ⏳'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 47 on https://westernrise.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Western Rise

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
43.0
characters

What about

Western Rise

then?

With their average of

43

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

4177.16
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Western Rise

 gets a score of

-0.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

2021 - - - How - 9/11 - August - 20%

Emoji use in subject lines

11.11
% of subject lines have emojis

Most popular emojis

🎁 - 🚨 - 👏 - ⏰ - 💰 - 🍂

🎁 - 🚨 - 👏 - ⏰ - 💰 - 🍂

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategyAnd finally, we can see that they're using what we're calling Scarcity emojis (for instance, ⏰, ⌛, 😱 or 💸). They're mostly used to trigger a instant reaction of action, for instance for time-based promotions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Western Rise

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Featured Email Marketing Assets from

Western Rise

[KIT] Long Weekend

[KIT] Long Weekend

Email from

Western Rise

Sale Ending Soon ⏳

Sale Ending Soon ⏳

Email from

Western Rise

June 2 2022 - Summer's Most Popular Destinations Mirror World and The Movement Shorts

June 2 2022 - Summer's Most Popular Destinations Mirror World and The Movement Shorts

Email from

Western Rise

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Featured Ads and Paid Media Examples from

Western Rise

Western Rise
Western Rise

Feed Ad from

Western Rise

Western Rise
Western Rise

Feed Ad from

Western Rise

Western Rise
Western Rise

Feed Ad from

Western Rise

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://westernrise.com/

Domain Rating

47
This is the overall metric that matters most, as it sets
Western Rise
domain SEO authority.

It shows the power of
Western Rise
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://westernrise.com/
, as their domain authority is
47
, their score can be considered under average.

Here, for
https://westernrise.com/
, as their domain authority is
47
, their score can be considered average.

Here, for
https://westernrise.com/
, as their domain authority is
47
, their score can be considered pretty good! 🙌

Here, for
https://westernrise.com/
, as their domain authority is
47
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

7866
One of the most important metrics for
Western Rise
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
2217
) and their Domain Rating.

Total Keywords

2217
Why does this matter for
Western Rise
SEO strategy? 

This is the total number of keywords where 
Western Rise
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

384
The total number of domain who have a link to  
Western Rise
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

37
What's a backlink? A link from another domain that redirect to  
Western Rise
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

125

Backlinks NoFollow

125

Backlinks Redirect

0

Backlinks Images

3

Backlinks Frame

0

Backlinks Form

0

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Related Industries

Clothes

brands overview

Clothes, being part of the Fashion industry, reflects an individual’s culture, personality, and preferences. Clothes began as a necessity to provide physical safeguards to the body from weather, heat, dust, rain and cold. Now due to the trends, they can tell us a great deal about a person's background, social status, style and mood. 

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brands →

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brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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