Jinx

Marketing Strategy Breakdown

Logo of

Jinx

An overview of

Jinx

Marketing Strategy data - their Email Marketing Strategy (some of their

Klaviyo

emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same

Pet

ecommerce industry.

Visit their website →

Our analysis
Email Marketing and Advertising
Email Examples
Ad Examples
Video Analysis
SEO and Organic
Marketing Softwares
Related brands
Insights
Related industries

Jinx

- Ecommerce marketing strategy

Here are some marketing takeaways for Jinx.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 28 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Jinx team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 44796% of their emails - the main ones they use are 🐶 🍀 ❤️ 👅 👀 😀.

On Panoramata, we gather and analyze the entire Jinx email marketing strategy - along with other brands from the Pet industry. Amongst their last emails sent, two of them were 'Meet the dog rescued from a Walmart dumpster' and 'Started from the side of the freeway'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 46 on https://www.thinkjinx.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Jinx

: Email Marketing and Advertising Statistics

Average subject lenght

🟢

🔴

28.0

characters

What about

Jinx

then?

With their average of

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1198.91

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢

🔴

-3.1

(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Jinx

gets a score of

-3.1

. What does that mean exactly for their email marketing strategy ?
‍

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Say - Jinx? - Dogs - + - What - chews

Emoji use in subject lines

23.08

% of subject lines have emojis

Featured Email Marketing Assets from

Jinx

Meet the dog rescued from a Walmart dumpster

Email from

Jinx

Started from the side of the freeway

Email from

Jinx

Each bag you buy helps a dog in need

Email from

Jinx

Featured Ads and Paid Media Assets from

Jinx

Premium ingredients for happy bellies and strong ❤️'s. Super digestible superfoods, lean proteins + a money-back guarantee.

Meet Your Dog's New Favorite Food

Feed Ad from

Jinx

Studies show that dogs with better diets, healthier weights, and more active lifestyles can live longer. Make Jinx premium dog food a part of your pup's healthy diet. You'll both reap the rewards for years to come! Get some today.

Feed Ad from

Jinx

What's not in Jinx premium dog food (No fillers, artificials, or preservatives) is as important as what is. The #1 ingredient: organic chicken or salmon. And it only gets better from there! Dog lovers are standing by to take your order.

Superfoods for your super dog

Feed Ad from

Jinx

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.thinkjinx.com/

Domain Rating

This is the overall metric that matters most, as it sets

Jinx

domain SEO authority.

It shows the power of

Jinx

domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for

https://www.thinkjinx.com/

, as their domain authority is

, their score can be considered under average.

Here, for

https://www.thinkjinx.com/

, as their domain authority is

, their score can be considered average.

Here, for

https://www.thinkjinx.com/

, as their domain authority is

, their score can be considered pretty good! 🙌

Here, for

https://www.thinkjinx.com/

, as their domain authority is

, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

3312

One of the most important metrics for

Jinx

SEO strategy!

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (

1598

) and their Domain Rating.

Total Keywords

1598

Why does this matter for

Jinx

SEO strategy?

This is the total number of keywords where

Jinx

SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

675

The total number of domain who have a link to

Jinx

website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

2185

What's a backlink? A link from another domain that redirect to

Jinx

website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

2167

Backlinks NoFollow

972

Backlinks Redirect

Backlinks Images

113

Backlinks Frame

Backlinks Form

Softwares and Marketing eCommerce Stack

Gorgias

Customer support helpdesk system for eCommerce. Provide exceptional customer support.

Customer Support and Helpdesk

Jinx

Marketing Strategy Breakdown

Jinx

- Ecommerce marketing strategy

Jinx

: Email Marketing and Advertising Statistics

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Jinx

Featured Email Marketing Assets from

Jinx

Download our free 104 Email Marketing Ideas playbook, including

Jinx

Featured Ads and Paid Media Assets from

Jinx

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.thinkjinx.com/

Need more assets?Unlock all the assets on

Jinx

Softwares and Marketing eCommerce Stack

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