Adresse Paris

Marketing Strategy Breakdown

Logo of
Adresse Paris
An overview of
Adresse Paris
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Adresse Paris

- Ecommerce marketing strategy

You can access here some of the data we collect on Adresse Paris ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -4,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 36 characters, they're doing just ok! Adresse Paris could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 16.67% of their emails - the main ones they use are ✌.

We display here a overview of Adresse Paris email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Thicker is better !' and 'Nouveaux coloris Edison : le chino bien pensé pour vous et la planète !'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 32 on https://adresse.paris/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Adresse Paris

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
36.0
characters

What about

Adresse Paris

then?

With their average of

36

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1985.22
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-4.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Adresse Paris

 gets a score of

-4.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

vous - et - la - planète - Thicker - coloris

Emoji use in subject lines

16.67
% of subject lines have emojis

Most popular emojis

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? they seem to be using emojis that are quite unique to their business and their use case, which is also a smart strategy: instead of relying on the emojis everyone else is using, they're standing out the inbox by making some emoji choices that are not that popular.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Adresse Paris

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Featured Email Marketing Assets from

Adresse Paris

Thicker is better !

Thicker is better !

Email from

Adresse Paris

Nouveaux coloris Edison : le chino bien pensé pour vous et la planète !

Nouveaux coloris Edison : le chino bien pensé pour vous et la planète !

Email from

Adresse Paris

ADRESSE s'engage pour l'environnement

ADRESSE s'engage pour l'environnement

Email from

Adresse Paris

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Featured Ads and Paid Media Examples from

Adresse Paris

Adresse Paris
Adresse Paris

ADRESSE - Des vêtements pour améliorer le quotidien de ceux qui les portent.

Les vêtements ADRESSE

Les vêtements ADRESSE

Feed Ad from

Adresse Paris

Adresse Paris
Adresse Paris

Inspirés du sport, portés en ville (ou ailleurs) : des vêtements confortables et techniques pour un usage citadin. - Livraison gratuite dès 89€ d'achat- Échanges et retours gratuits- 100% Made in Europe

Les vêtements ADRESSE

Les vêtements ADRESSE

Feed Ad from

Adresse Paris

Adresse Paris
Adresse Paris

Adresse Paris

Adresse Paris

Feed Ad from

Adresse Paris

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://adresse.paris/

Domain Rating

32
This is the overall metric that matters most, as it sets
Adresse Paris
domain SEO authority.

It shows the power of
Adresse Paris
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://adresse.paris/
, as their domain authority is
32
, their score can be considered under average.

Here, for
https://adresse.paris/
, as their domain authority is
32
, their score can be considered average.

Here, for
https://adresse.paris/
, as their domain authority is
32
, their score can be considered pretty good! 🙌

Here, for
https://adresse.paris/
, as their domain authority is
32
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1601
One of the most important metrics for
Adresse Paris
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1125
) and their Domain Rating.

Total Keywords

1125
Why does this matter for
Adresse Paris
SEO strategy? 

This is the total number of keywords where 
Adresse Paris
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

230
The total number of domain who have a link to  
Adresse Paris
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

16
What's a backlink? A link from another domain that redirect to  
Adresse Paris
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

16

Backlinks NoFollow

8

Backlinks Redirect

0

Backlinks Images

7

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Affilae

Affilae

Affiliate tracking platform.

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Hubspot

Hubspot

Hubspot provides marketing information and leads via inbounding marketing software.

analytics

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Matomo

Matomo

Matomo is an open source web analytics software. It gives interesting reports on your website visitors, your popular pages, the search engines keywords they used, the language they speak and so much more. Previously known as Piwik Web Analytics.

analytics

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MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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PrestaShop

PrestaShop

OpenSource e-commerce solution that can be used for free.

shop

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Squarespace

Squarespace

Hosted CMS solution from creating and maintaining a website, blog or portfolio.

cms

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Typeform

Typeform

Simple well designed forms widget.

widgets

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Related Industries

Clothes

brands overview

Clothes, being part of the Fashion industry, reflects an individual’s culture, personality, and preferences. Clothes began as a necessity to provide physical safeguards to the body from weather, heat, dust, rain and cold. Now due to the trends, they can tell us a great deal about a person's background, social status, style and mood. 

Clothes
brands →

Men

brands overview

Men
brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

Fashion
brands →

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