Alder

Marketing Strategy Breakdown

Logo of
Alder
An overview of
Alder
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Alder

- Ecommerce marketing strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Alder.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,4 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 32 characters, they're doing just ok! Alder could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 65.08% of their emails - the main ones they use are ✨ ⭐ 💚 🌳 ♂️ ❄️.

On Panoramata, we gather and analyze the entire Alder email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Everyone loves a comeback story...' and 'Coming soon: the get dirty skort 🤸‍♂️'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 38 on https://www.alderapparel.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Alder

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
32.0
characters

What about

Alder

then?

With their average of

32

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3316.22
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.4
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Alder

 gets a score of

-2.4

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

ending - soon - It's - your - 10% - soon-to-be

Emoji use in subject lines

65.08
% of subject lines have emojis

Most popular emojis

✨ - ⭐ - 💚 - 🌳 - ♂️ - ❄️

✨ - ⭐ - 💚 - 🌳 - ♂️ - ❄️

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.Your subject line could also be the space to showcase your values. They're actually doing it by featuring some environmental emojis, such as ♻️, 🌳, 🌿 or 🍃.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more insights?
Unlock everything about

Alder

with Panoramata

Featured Email Marketing Assets from

Alder

Everyone loves a comeback story...

Everyone loves a comeback story...

Email from

Alder

Coming soon: the get dirty skort 🤸‍♂️

Coming soon: the get dirty skort 🤸‍♂️

Email from

Alder

LIVE NOW: shop the get dirty drop ✨

LIVE NOW: shop the get dirty drop ✨

Email from

Alder

Looking for ecommerce marketing inspiration? Subscribe to our newsletter!

Get 104 Email Marketing Ideas for free

We'll never send you spam. Never.

Featured Ads and Paid Media Examples from

Alder

Alder
Alder

Feed Ad from

Alder

Alder
Alder

Feed Ad from

Alder

Alder
Alder

Feed Ad from

Alder

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.alderapparel.com/

Domain Rating

38
This is the overall metric that matters most, as it sets
Alder
domain SEO authority.

It shows the power of
Alder
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.alderapparel.com/
, as their domain authority is
38
, their score can be considered under average.

Here, for
https://www.alderapparel.com/
, as their domain authority is
38
, their score can be considered average.

Here, for
https://www.alderapparel.com/
, as their domain authority is
38
, their score can be considered pretty good! 🙌

Here, for
https://www.alderapparel.com/
, as their domain authority is
38
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

2119
One of the most important metrics for
Alder
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
979
) and their Domain Rating.

Total Keywords

979
Why does this matter for
Alder
SEO strategy? 

This is the total number of keywords where 
Alder
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

425
The total number of domain who have a link to  
Alder
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

997
What's a backlink? A link from another domain that redirect to  
Alder
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

983

Backlinks NoFollow

418

Backlinks Redirect

14

Backlinks Images

114

Backlinks Frame

0

Backlinks Form

0

Happening right now: 
Benchmark and track your competitors automatically

Upcoming Learning Session - Online Webinar

Tune in to find our how to automatically benchmark monitor your competitors' marketing strategy (or any inspirational
brand) & get endless marketing inspiration.

With Panoramata, get your competitive advantage for e-commerce marketing, delivered in your dashboard and to your inbox*

*20 times faster than it would take to gather this information yourself

Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

Ads monitoring

On several networks, you can see and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
Omnisend

Omnisend

Top Level eCommerce Marketing Automation platform

Email Marketing

Discover →More details →
AdRoll for Shopify

AdRoll for Shopify

Attract new audiences and convert your site abandoners.

shop

Discover →More details →
AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

Discover →More details →
Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

Discover →More details →
Back In Stock Appikon

Back In Stock Appikon

Lets shoppers subscribe to upcoming products and out of stock products.

shop

Discover →More details →
Bazaarvoice

Bazaarvoice

Combination of technology and personalized services that help brands build online communities that drive business goals.

analytics

Discover →More details →
Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

Discover →More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

Discover →More details →
Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

Discover →More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

Discover →More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
HulkApps FormBuilder

HulkApps FormBuilder

Tool for creating contact forms in Shopify.

shop

Discover →More details →
HulkApps

HulkApps

Shopify apps builder.

shop

Discover →More details →

Discover the best way to track brands (like

Alder

) in one single platform

Monitor automatically your e-commerce competitors' digital marketing strategy and access unlimited inspiration. Track newsletters, flows, ads, landing pages, SMS, tech stack and much more. Save more than 20 hours/mo.

Let us spy for you so you can invest your time strategizing and creating new campaigns, rather on checking what your competitors are doing.

My name's Mehdi, I'm the founder. See how Panoramata works:

Get Started for Free

1 minute signup, no Credit Card required

mehdi, founder of panoramata
Book Demo with Mehdi

Schedule a time

★★★★★

"I feel like I'm saving a day a week.
I don't miss anything anymore."
★★★★★

"It's crazy good, it's my own Pinterest x Emails x Ads Libraries"
★★★★★

"It's way easier to plan any big campaign like Black Friday."

What our customers say

Join 1,000+ ecommerce companies & start tracking your competitors instantly in one place.
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"

Ready to dive in?
Get started today.

More brands you could track today on Panoramata

Finisterre

Fashion

More details →

Kylie Swim

Fashion

More details →

Rent the Runway

Fashion

More details →

Mango

Fashion

More details →

Retrospec

Lifestyle

More details →

Peters Brand

Fashion

More details →

Related Insights

Beverage ecommerce marketing strategies - Ideas, Benchmarks and Examples

If you’re struggling right now to find which marketing moves to take, or need some fresh ideas for your beverage business to increase your sales, read through as we highlight some recommendations just for you.

Marketing
Beverage ecommerce marketing strategies - Ideas, Benchmarks and Examples

How to Raise Prices as a Direct-to-Consumer eCommerce Brand [+ Examples]

Should you learn how to Raise Prices as a DTC (Direct to Consumer) Ecommerce Brand? Yes, you should.

Marketing
How to Raise Prices as a Direct-to-Consumer eCommerce Brand [+ Examples]

How to Effectively Monitor Your Competitors and Reverse-Engineer their Strategy

Marketing campaigns without data can be like a case of the blind leading the blind. Before you sink tons of money into a marketing campaign, you have to make sure your efforts are backed up by data. 

Marketing
How to Effectively Monitor Your Competitors and Reverse-Engineer their Strategy

Related Industries

Sport

brands overview

Sport
brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

Fashion
brands →

Ready to dive in?
Get started today.