All Tigers

Marketing Strategy Breakdown

Logo of
All Tigers
An overview of
All Tigers
Marketing Strategy data - their Email Marketing Strategy (some of their
Shopify
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

All Tigers

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for All Tigers? You're in the right place!

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 34 characters, they're doing just ok! All Tigers could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Shopify (as main of the emails we tracked were sent directly from Shopify - whether on transactionnal emails or via Shopify Email app).

Fun fact - they're using emojis in 81.58% of their emails - the main ones they use are 😍 ✨ 🔥 🎁 😻 😎.

We display here a overview of All Tigers email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'La collab' des beaux jours 😎' and 'Si seulement mes cheveux étaient plus___'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 36 on https://all-tigers.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

All Tigers

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
34.0
characters

What about

All Tigers

then?

With their average of

34

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3256.33
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

All Tigers

 gets a score of

-2.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Shopify

Most common words

c'est - maintenant  - Alors - vous - Volume - vous

Emoji use in subject lines

81.58
% of subject lines have emojis

Most popular emojis

😍 - ✨ - 🔥 - 🎁 - 😻 - 😎

😍 - ✨ - 🔥 - 🎁 - 😻 - 😎

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.They're using a "Important Alert" emoji - an emoji that highlight a subject line and show that "in this email, there's something important". These emojis could be 🚨, ⚡, 📣, 💥, ❗, 🔥. It's red, it's bold, it's important - it shouts that the audience should notice this message, and then take action.There are emojis that are triggering emotions without having to read tbhe rest of the subject line. The "Happiness" emojis are one of this kind (think about 🤗, 👍, 🥳 or 🎉). For sure, they're helping them connect with their audience on a emotionnal level - and might be part of their branding as well!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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All Tigers

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Featured Email Marketing Assets from

All Tigers

La collab' des beaux jours 😎

La collab' des beaux jours 😎

Email from

All Tigers

Si seulement mes cheveux étaient plus___

Si seulement mes cheveux étaient plus___

Email from

All Tigers

La 3ème question pourrait vous surprendre...

La 3ème question pourrait vous surprendre...

Email from

All Tigers

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Featured Ads and Paid Media Examples from

All Tigers

All Tigers
All Tigers

Feed Ad from

All Tigers

All Tigers
All Tigers

Feed Ad from

All Tigers

All Tigers
All Tigers

Feed Ad from

All Tigers

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://all-tigers.com/

Domain Rating

36
This is the overall metric that matters most, as it sets
All Tigers
domain SEO authority.

It shows the power of
All Tigers
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://all-tigers.com/
, as their domain authority is
36
, their score can be considered under average.

Here, for
https://all-tigers.com/
, as their domain authority is
36
, their score can be considered average.

Here, for
https://all-tigers.com/
, as their domain authority is
36
, their score can be considered pretty good! 🙌

Here, for
https://all-tigers.com/
, as their domain authority is
36
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

5716
One of the most important metrics for
All Tigers
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
6278
) and their Domain Rating.

Total Keywords

6278
Why does this matter for
All Tigers
SEO strategy? 

This is the total number of keywords where 
All Tigers
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

250
The total number of domain who have a link to  
All Tigers
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

2616
What's a backlink? A link from another domain that redirect to  
All Tigers
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

2604

Backlinks NoFollow

159

Backlinks Redirect

12

Backlinks Images

29

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

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Apple Pay

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Customer Privacy Banner

Customer Privacy Banner

Tracking consent banner for EU customers

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This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

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Google Universal Analytics

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The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Instagram API

Instagram API

This website makes calls to the Instagram API.

widgets

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Judge Me

Judge Me

Fully-featured widget to collect and display product reviews for eCommerce.

widgets

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MailChimp for Shopify

MailChimp for Shopify

Connect your Shopify store with your MailChimp account.

shop

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MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

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PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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Pixel Union

Pixel Union

Premium themes, apps, and custom eCommerce solutions for Shopify.

shop

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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RevenueHunt

RevenueHunt

Product recommendation quiz for personal shopper experiences.

analytics

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5 wow moments
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Ads Libraries x Email Marketing x Pinterest
, all in one"
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awesome ideas
in 5'"
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what my competitors are doing
in 30s"
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"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
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awesome ideas
in 5'"
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what my competitors are doing
in 30s"
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on competitors"
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Related Industries

Makeup

brands overview

The makeup industry is a broad term that can refer to the business of manufacturing, selling, and using cosmetics. It can also refer to the study of how cosmetics are made and used. The main brands in the makeup industry are L’Oréal, Estée Lauder, and Coty. The target market for the makeup industry is typically women aged 18-34. Some interesting niches in the makeup industry include natural and organic cosmetics, vegan cosmetics, and halal cosmetics.

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brands overview

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