Kotn

Marketing Strategy Breakdown

Logo of
Kotn
An overview of
Kotn
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Kotn

- Ecommerce marketing strategy

You can access here some of the data we collect on Kotn ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it not very good, almost bad since it's 0,4 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 21 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Kotn team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

On Panoramata, we gather and analyze the entire Kotn email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Sharing my spring favourites!' and 'Our First Bath Collection is Here'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 67 on https://kotn.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Kotn

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
21.0
characters

What about

Kotn

then?

With their average of

21

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

4191.44
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
0.4
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Kotn

 gets a score of

0.4

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Winter - s - Best - On - Last - On

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock all the data about

Kotn

Featured Email Marketing Assets from

Kotn

Sharing my spring favourites!

Sharing my spring favourites!

Email from

Kotn

Our First Bath Collection is Here

Our First Bath Collection is Here

Email from

Kotn

Artisanal Ceramics are Back

Artisanal Ceramics are Back

Email from

Kotn

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Kotn

Featured Ads and Paid Media Assets from

Kotn

Kotn
Kotn

Feed Ad from

Kotn

Kotn
Kotn

Feed Ad from

Kotn

Kotn
Kotn

Feed Ad from

Kotn

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://kotn.com/

Domain Rating

67
This is the overall metric that matters most, as it sets
Kotn
domain SEO authority.

It shows the power of
Kotn
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://kotn.com/
, as their domain authority is
67
, their score can be considered under average.

Here, for
https://kotn.com/
, as their domain authority is
67
, their score can be considered average.

Here, for
https://kotn.com/
, as their domain authority is
67
, their score can be considered pretty good! 🙌

Here, for
https://kotn.com/
, as their domain authority is
67
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

40690
One of the most important metrics for
Kotn
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
3395
) and their Domain Rating.

Total Keywords

3395
Why does this matter for
Kotn
SEO strategy? 

This is the total number of keywords where 
Kotn
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2218
The total number of domain who have a link to  
Kotn
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

19659
What's a backlink? A link from another domain that redirect to  
Kotn
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

19583

Backlinks NoFollow

7479

Backlinks Redirect

69

Backlinks Images

2152

Backlinks Frame

0

Backlinks Form

0

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Kotn

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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FullStory

FullStory

FullStory lets product and support teams understand everything about the customer experience.

analytics

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Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Hubspot

Hubspot

Hubspot provides marketing information and leads via inbounding marketing software.

analytics

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GRIN

GRIN

All-in-one influencer marketing software suite.

analytics

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Intercom

Intercom

Intercom is a customer relationship management and messaging tool for web app owners

widgets

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Intercom for Shopify

Intercom for Shopify

Use Intercom Engage or Respond to engage, support and convert your users at scale.

shop

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Microdata for Google Shopping

Microdata for Google Shopping

Microdata for adding products to Google Shopping.

widgets

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MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

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Mixpanel

Mixpanel

This is an analytic platform that is particularly optimized funnel/work-flow optimization.

analytics

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Microsoft Advertising

Microsoft Advertising

Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.

ads

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Netlify

Netlify

Netlify is a platform that automates your code to create web sites.

cms

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Next.js

Next.js

React.js framework for static site generator apps. Owned by Vercel.

framework

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Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Pubmatic

Pubmatic

PubMatic Enables Ad Optimization Across Every Ad Network

ads

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Sanity

Sanity

Headless collaborative CMS.

cms

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Rubicon Project

Rubicon Project

Advertising optimization service.

ads

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Sendgrid

Sendgrid

SendGrid's cloud-based email infrastructure provides businesses with email delivery management.

mx

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Segment

Segment

Segment gives you the ability to instrument your web app for analytics once, and then send your data to any number of analytics services. Previously known as Segment.io

analytics

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Plus

Shopify Plus

Shopify Plus is an ecommerce platform for high-volume and enterprise merchants.

shop

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Shopify Unlimited

Shopify Unlimited

Shopify Unlimited Version

shop

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TikTok

TikTok

TikTok videos mentions.

media

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TikTok Conversion Tracking Pixel

TikTok Conversion Tracking Pixel

TikTok advertising conversion tracking pixel.

analytics

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Twitter Ads

Twitter Ads

Twitter advertising includes conversion tracking and re-marketing tools.

ads

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Twitter Website Universal Tag

Twitter Website Universal Tag

A tool from Twitter that makes it possible for advertisers to track website conversions and manage tailored audience campaigns.

analytics

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Twitter Analytics

Twitter Analytics

A tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Includes Twitter Conversion Tracking.

analytics

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Vercel

Vercel

Serverless hosting platform. Previously known as ZEIT.

hosting

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Yahoo Small Business

Yahoo Small Business

Yahoo advertising network and search engine marketing solutions.

ads

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Zendesk

Zendesk

Organize, prioritize and engage with others on support requests.

mx

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Related Industries

Clothes

brands overview

Clothes, being part of the Fashion industry, reflects an individual’s culture, personality, and preferences. Clothes began as a necessity to provide physical safeguards to the body from weather, heat, dust, rain and cold. Now due to the trends, they can tell us a great deal about a person's background, social status, style and mood. 

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brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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