Here are some marketing takeaways for Baloo.
Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it ok, just average since it's -0,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 35 characters, they're doing just ok! Baloo could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 29.63% of their emails - the main ones they use are ❤️ 🖤 ✨ 💚 🍁 🌙.
We display here a overview of Baloo email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'Vacation mode.' and 'The Curl Up'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 47 on https://balooliving.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.
You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.
Average subject length
What about
Baloo
then?
With their average of
35
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Baloo
gets a score of
-0.7
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
delivery - with - free - shipping - Give - Up
Emoji use in subject lines
Most popular emojis
❤️ - 🖤 - ✨ - 💚 - 🍁 - 🌙
❤️ - 🖤 - ✨ - 💚 - 🍁 - 🌙
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Vacation mode.
Email from
Baloo
The Curl Up
Email from
Baloo
Did you hear the latest snooze?
Email from
Baloo
⭐️⭐️⭐️⭐️⭐️ "My son loves his Baloo weighted blanket (we picked the blanket in Aqua). Though the blanket seems heavy at first (about 12lbs), the longer we used the less bothered we are with the weight. My son usually moves a lot when sleeping and hates having a blanket over him (even when its cold). But I did noticed that he sleeps more peacefully with the Baloo weighted blanket and doesn't seem to be bothered with it. Instead of pushing the blanket aside, he actually likes it over him. And to be honest, I myself am obsessed with the blanket and really want one for myself." - Charina T.
Feed Ad from
Baloo
🆒 Cool & Breathable Sleep. 🤗 This luxurious weighted blanket molds to your body like a gentle hug. Exclusively 100% cool cotton — zero polyester or synthetics — for the best breathable sleep.
Feed Ad from
Baloo
Without sufficient sleep, we become slower, grumpier and less patient... That's why we crafted a Weighted Blanket that helps you with deeper, more relaxed sleep and feeling calmer throughout the day. InStyle Magazine calls it the "Best weighted blanket for hot sleepers." That's because we get you a better night's rest, faster — even if you're a sensitive sleeper. How does a Baloo Weighted Blanket make you feel calmer, more relaxed, and in-touch with your body? By providing 'Deep Touch Pressure', the feeling of a gentle hug while you sleep. And by using cool, breathable materials that are free from chemicals, machine-washable, and made from soft, premium cotton... Baloo stands for luxurious self-care that helps you fall asleep. For a limited time, use code SAVE10 to get 10% off your order at BalooLiving.com. Get better sleep, or we'll 100% refund you.
Feed Ad from
Baloo
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
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Every brand wants to succeed and appeal to its audience… and beyond. Truth is… it’s hard - it’s hard in essence, but today, it’s also particularly hard because there are 1000s brands like you trying to do the same thing with the sole goal of engaging with the same audience you’re targeting.
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Analyzing and benchmarking existing email campaigns is the fastest way to hit the ground running when it comes to learning, understanding, and implementing effective email marketing strategies for your brand. Benchmarking email marketing campaigns -- be it frequency of emails sent, the type of automated email journeys brands (in your industry or others), creatives, angles, and offers -- doesn’t have to be hard though.
