Banza

Marketing Strategy Breakdown

Logo of
Banza
An overview of
Banza
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Food
ecommerce industry.

Banza

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Banza, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 30 characters, they're doing just ok! Banza could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 33.33% of their emails - the main ones they use are 👀.

We display here a overview of Banza email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were 'It's National Pasta Day!' and 'Looks like you left your Banza behind!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 68 on https://www.eatbanza.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Banza

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
30.0
characters

What about

Banza

then?

With their average of

30

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2665.07
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Banza

 gets a score of

-1.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

you - left - your - Banza - It's - at

Emoji use in subject lines

33.33
% of subject lines have emojis

Most popular emojis

👀

👀

What does it say about their email marketing strategy - especially on their subject lines? They use emojis to drive curiosity and interest towards their offer, with the usage of "Interest" emojis, as we call them. 👀, 🌟, 🤩, 💫 or 💎 are actually effective way to make your subject line stand out and trigger interest from your audience.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Banza

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Featured Email Marketing Assets from

Banza

It's National Pasta Day!

It's National Pasta Day!

Email from

Banza

Looks like you left your Banza behind!

Looks like you left your Banza behind!

Email from

Banza

Email from

Banza

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Featured Ads and Paid Media Examples from

Banza

Banza
Banza

Feed Ad from

Banza

Banza
Banza

Feed Ad from

Banza

Banza
Banza

Feed Ad from

Banza

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.eatbanza.com/

Domain Rating

68
This is the overall metric that matters most, as it sets
Banza
domain SEO authority.

It shows the power of
Banza
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.eatbanza.com/
, as their domain authority is
68
, their score can be considered under average.

Here, for
https://www.eatbanza.com/
, as their domain authority is
68
, their score can be considered average.

Here, for
https://www.eatbanza.com/
, as their domain authority is
68
, their score can be considered pretty good! 🙌

Here, for
https://www.eatbanza.com/
, as their domain authority is
68
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

52329
One of the most important metrics for
Banza
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
13960
) and their Domain Rating.

Total Keywords

13960
Why does this matter for
Banza
SEO strategy? 

This is the total number of keywords where 
Banza
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2680
The total number of domain who have a link to  
Banza
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

11206
What's a backlink? A link from another domain that redirect to  
Banza
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

11199

Backlinks NoFollow

2628

Backlinks Redirect

7

Backlinks Images

393

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

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Adwords conversion tracking code.

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This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

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A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

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Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Outbrain

Outbrain

Outbrain provides content engagement by linking to other articles.

ads

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Outbrain Pixel

Outbrain Pixel

Outbrain advertising pixel.

ads

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Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Segment

Segment

Segment gives you the ability to instrument your web app for analytics once, and then send your data to any number of analytics services. Previously known as Segment.io

analytics

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Pay

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Snap Pixel for Shopify

Snapchat Ads App makes it possible to create ads and set-up campaigns on Snapchat for products.

shop

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, all in one"
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, all in one"
"It's been a lifesaver"
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awesome ideas
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