Bed Bath & Beyond

Marketing Strategy Breakdown

Logo of
Bed Bath & Beyond
An overview of
Bed Bath & Beyond
Marketing Strategy data - their Email Marketing Strategy (some of their
Responsys
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Home
ecommerce industry.

Bed Bath & Beyond

- Ecommerce marketing strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Bed Bath & Beyond.

They have a good email marketing strategy - if we look at their Average Spam score, it's excellent - being at -18 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 66 characters, they're doing bad, as on average it's way too long - they should at least divide it by 2.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Responsys .

Fun fact - they're using emojis in 43.54% of their emails - the main ones they use are ❗ ⏳ 🔵 ☕ 📢 🎁.

On Panoramata, we gather and analyze the entire Bed Bath & Beyond email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'Discount confirmed: You've snagged yourself a 20% off COUPON!' and 'We've got you covered with 6 gift ideas for Father's Day!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 87 on https://www.bedbathandbeyond.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Bed Bath & Beyond

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
66.0
characters

What about

Bed Bath & Beyond

then?

With their average of

66

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2686.37
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-18.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Bed Bath & Beyond

 gets a score of

-18.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Responsys

Most common words

on - bedding - kitchen - & - Here's - 20%

Emoji use in subject lines

43.54
% of subject lines have emojis

Most popular emojis

❗ - ⏳ - 🔵 - ☕ - 📢 - 🎁

❗ - ⏳ - 🔵 - ☕ - 📢 - 🎁

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more insights?
Unlock everything about

Bed Bath & Beyond

with Panoramata

Featured Email Marketing Assets from

Bed Bath & Beyond

Discount confirmed: You've snagged yourself a 20% off COUPON!

Discount confirmed: You've snagged yourself a 20% off COUPON!

Email from

Bed Bath & Beyond

We've got you covered with 6 gift ideas for Father's Day!

We've got you covered with 6 gift ideas for Father's Day!

Email from

Bed Bath & Beyond

You scored hot deals from $3 ☀️ Time for fun in the sun! Plus your COUPON is inside.

You scored hot deals from $3 ☀️ Time for fun in the sun! Plus your COUPON is inside.

Email from

Bed Bath & Beyond

Looking for ecommerce marketing inspiration? Subscribe to our newsletter!

Get 104 Email Marketing Ideas for free

We'll never send you spam. Never.

Featured Ads and Paid Media Examples from

Bed Bath & Beyond

Bed Bath & Beyond
Bed Bath & Beyond

Feed Ad from

Bed Bath & Beyond

Bed Bath & Beyond
Bed Bath & Beyond

Feed Ad from

Bed Bath & Beyond

Bed Bath & Beyond
Bed Bath & Beyond

Feed Ad from

Bed Bath & Beyond

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.bedbathandbeyond.com/

Domain Rating

87
This is the overall metric that matters most, as it sets
Bed Bath & Beyond
domain SEO authority.

It shows the power of
Bed Bath & Beyond
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.bedbathandbeyond.com/
, as their domain authority is
87
, their score can be considered under average.

Here, for
https://www.bedbathandbeyond.com/
, as their domain authority is
87
, their score can be considered average.

Here, for
https://www.bedbathandbeyond.com/
, as their domain authority is
87
, their score can be considered pretty good! 🙌

Here, for
https://www.bedbathandbeyond.com/
, as their domain authority is
87
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

15073944
One of the most important metrics for
Bed Bath & Beyond
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
4528755
) and their Domain Rating.

Total Keywords

4528755
Why does this matter for
Bed Bath & Beyond
SEO strategy? 

This is the total number of keywords where 
Bed Bath & Beyond
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

42830
The total number of domain who have a link to  
Bed Bath & Beyond
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Bed Bath & Beyond
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1561

Backlinks NoFollow

1522

Backlinks Redirect

45

Backlinks Images

3200

Backlinks Frame

0

Backlinks Form

48

Happening right now: 
Benchmark and track your competitors automatically

Upcoming Learning Session - Online Webinar

Tune in to find our how to automatically benchmark monitor your competitors' marketing strategy (or any inspirational
brand) & get endless marketing inspiration.

With Panoramata, get your competitive advantage for e-commerce marketing, delivered in your dashboard and to your inbox*

*20 times faster than it would take to gather this information yourself

Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

Ads monitoring

On several networks, you can see and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

Discover →More details →
Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

Discover →More details →
Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

Discover →More details →
Bazaarvoice

Bazaarvoice

Combination of technology and personalized services that help brands build online communities that drive business goals.

analytics

Discover →More details →
Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

Discover →More details →
Convert

Convert

Increase Conversion and Engagement of Website Visitors by personalizing content based on behavior. Previously known as Reedge.

analytics

Discover →More details →
Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

Discover →More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

Discover →More details →
Ensighten

Ensighten

Tag management system that helps with deployment, changes, removal and reporting of vendor tags and analytics tracking tools.

widgets

Discover →More details →
Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

Discover →More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Klarna Checkout

Klarna Checkout

Klarna Checkout is a iframe checkout with localized and personalized payment methods.

payment

Discover →More details →
Klarna

Klarna

Klarna Checkout takes the tries to take the hassle out of buying on mobile devices.

payment

Discover →More details →
Microsoft Advertising

Microsoft Advertising

Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.

ads

Discover →More details →
Narvar

Narvar

eCommerce shipping tracking visibility system.

widgets

Discover →More details →

Discover the best way to track brands (like

Bed Bath & Beyond

) in one single platform

Monitor automatically your e-commerce competitors' digital marketing strategy and access unlimited inspiration. Track newsletters, flows, ads, landing pages, SMS, tech stack and much more. Save more than 20 hours/mo.

Let us spy for you so you can invest your time strategizing and creating new campaigns, rather on checking what your competitors are doing.

See how Panoramata works:

Get Started for Free

1 minute signup, no Credit Card required

mehdi, founder of panoramata
Book a Demo

with Mehdi, our founder

★★★★★

"I'msaving a day a week.
I don't miss anything anymore and don't have to think about tracking competitors."
★★★★★

"It's crazy good and easy to use, we can track everything! I feel like a Sherlock Holmes for emails, ads & landings"
★★★★★

"It's way easier to plan my content calendareven for events such as Christmas or Black Friday"

What our customers say

Join 1,000+ ecommerce companies & start tracking your competitors instantly in one place.
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"

Ready to dive in?
Get started today.

More brands you could track today on Panoramata

July Air Conditioning

Home

More details →

Jolie Skin

Home

More details →

Great Little Trading Co.

Home

More details →

Stencil Revolution

Home

More details →

Related Insights

Best Websites for Email Design Inspiration in 2023

Are you staring at a blank slate when it comes to email design? Email marketing is critical for eCommerce marketing.

Marketing
Best Websites for Email Design Inspiration in 2023

Fenty Beauty Email Marketing Strategy

If you’re a Rihanna fan, you might have also heard of her beauty brand - Fenty Beauty. This makeup and skincare line is popular for its broad inclusivity across all skin tones.Inside Panoramata, you’ll discover a whole lot of perspective when it comes to brands’ marketing strategies. One of these is email marketing. Now let’s dive into Fenty Beauty’s very own approach to communicating their products, new releases, promotions, and their brand in general.

Marketing
Fenty Beauty Email Marketing Strategy

12 Questions To Ask When Hiring an Advertising Marketing Agency for E-commerce

Hiring the best talent is a byproduct of asking the right questions. If you are looking to hire an advertising marketing agency, there are questions you should ask upfront. 

Marketing
12 Questions To Ask When Hiring an Advertising Marketing Agency for E-commerce

Related Industries

Kitchen

brands overview

The kitchen industry is a huge market consisting of kitchen furniture and fixture, kitchen tools, equipment, appliances, and cooking essentials. Kitchen furniture consists of cabinets whereas fixture consists of kitchen hood faucet and lighting materials. Kitchen tools are everything you can handle in your hand. Because kitchen utensils are portable, they might be classified as kitchen tools. Kitchen equipment refers to anything that requires power to operate in the kitchen. 

Kitchen
brands →

Bed

brands overview

A bed is one part of the home we probably can’t live without. By definition, it is the entire piece of furniture you sleep on. It includes the bed frame, mattress, headboard, sheets, pillows, and blankets.

Bed
brands →

Home

brands overview

Home
brands →

Ready to dive in?
Get started today.