Ruggable

Marketing Strategy Breakdown

Logo of
Ruggable
An overview of
Ruggable
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Home
ecommerce industry.

Ruggable

- Ecommerce marketing strategy

You can access here some of the data we collect on Ruggable ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,4 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 24 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Ruggable team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 0.42% of their emails - the main ones they use are ™️.

On Panoramata, we gather and analyze the entire Ruggable email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'Oh Sale Yes!' and 'Final Hours: Big Sale Big Savings'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 68 on https://ruggable.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Ruggable

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
24.0
characters

What about

Ruggable

then?

With their average of

24

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1158.66
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.4
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Ruggable

 gets a score of

-1.4

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Scandi-Chic - The - Farmhouse - on - Rainbow - Favorites

Emoji use in subject lines

0.42
% of subject lines have emojis

Most popular emojis

™️

™️

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Ruggable

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Featured Email Marketing Assets from

Ruggable

Oh Sale Yes!

Oh Sale Yes!

Email from

Ruggable

Final Hours: Big Sale Big Savings

Final Hours: Big Sale Big Savings

Email from

Ruggable

Get the Farmhouse Look

Get the Farmhouse Look

Email from

Ruggable

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Featured Ads and Paid Media Examples from

Ruggable

Ruggable
Ruggable

Feed Ad from

Ruggable

Ruggable
Ruggable

Feed Ad from

Ruggable

Ruggable
Ruggable

Feed Ad from

Ruggable

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://ruggable.com/

Domain Rating

68
This is the overall metric that matters most, as it sets
Ruggable
domain SEO authority.

It shows the power of
Ruggable
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://ruggable.com/
, as their domain authority is
68
, their score can be considered under average.

Here, for
https://ruggable.com/
, as their domain authority is
68
, their score can be considered average.

Here, for
https://ruggable.com/
, as their domain authority is
68
, their score can be considered pretty good! 🙌

Here, for
https://ruggable.com/
, as their domain authority is
68
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

585770
One of the most important metrics for
Ruggable
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
81692
) and their Domain Rating.

Total Keywords

81692
Why does this matter for
Ruggable
SEO strategy? 

This is the total number of keywords where 
Ruggable
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

7900
The total number of domain who have a link to  
Ruggable
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

141
What's a backlink? A link from another domain that redirect to  
Ruggable
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

145

Backlinks NoFollow

126

Backlinks Redirect

1

Backlinks Images

113

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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accessiBe

accessiBe

Website accessibility monitoring and auditing platform.

analytics

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Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Amplitude

Amplitude

Mobile analytics platform.

analytics

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Criteo OneTag

Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

ads

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Contentful

Contentful

A headless CMS with an API at its core.

cms

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

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Drawbridge

Drawbridge

Precision audience targeting technology. Now Linkedin Ads.

ads

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Friendbuy

Friendbuy

A referral marketing optimization service.

cms

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Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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"It's been a lifesaver"
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