Beyond Yoga

Marketing Strategy Breakdown

Logo of
Beyond Yoga
An overview of
Beyond Yoga
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Beyond Yoga

- Ecommerce marketing strategy

There’s a lot to learn from Beyond Yoga ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Beyond Yoga team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 7.59% of their emails - the main ones they use are 😍 ⚡ ✨ 🌍 💚.

On Panoramata, we gather and analyze the entire Beyond Yoga email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Final Hours! Up to 75% off Sale' and 'Perfect looks for summer days'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 64 on https://beyondyoga.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Beyond Yoga

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
29.0
characters

What about

Beyond Yoga

then?

With their average of

29

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

4667.58
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Beyond Yoga

 gets a score of

-2.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Sets - for - WFH - It's - Let - Sold-Out

Emoji use in subject lines

7.59
% of subject lines have emojis

Most popular emojis

😍 - ⚡ - ✨ - 🌍 - 💚

😍 - ⚡ - ✨ - 🌍 - 💚

What does it say about their email marketing strategy - especially on their subject lines? First thing we notice is the usage of a Preferred choice emoji. What's this? Well, for us, it's an emoji that actually shows a clear choice/appreciation for the customer, and drive social proof. For example, it could be one of these emojis: ⭐, ✨, ❤️, 💖, 😍 or 😻.They're using a "Important Alert" emoji - an emoji that highlight a subject line and show that "in this email, there's something important". These emojis could be 🚨, ⚡, 📣, 💥, ❗, 🔥. It's red, it's bold, it's important - it shouts that the audience should notice this message, and then take action.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Beyond Yoga

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Featured Email Marketing Assets from

Beyond Yoga

Final Hours! Up to 75% off Sale

Final Hours! Up to 75% off Sale

Email from

Beyond Yoga

Perfect looks for summer days

Perfect looks for summer days

Email from

Beyond Yoga

This NEW Spacedye Hue is Making Waves

This NEW Spacedye Hue is Making Waves

Email from

Beyond Yoga

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Featured Ads and Paid Media Examples from

Beyond Yoga

Beyond Yoga
Beyond Yoga

Feed Ad from

Beyond Yoga

Beyond Yoga
Beyond Yoga

Feed Ad from

Beyond Yoga

Beyond Yoga
Beyond Yoga

Feed Ad from

Beyond Yoga

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://beyondyoga.com/

Domain Rating

64
This is the overall metric that matters most, as it sets
Beyond Yoga
domain SEO authority.

It shows the power of
Beyond Yoga
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://beyondyoga.com/
, as their domain authority is
64
, their score can be considered under average.

Here, for
https://beyondyoga.com/
, as their domain authority is
64
, their score can be considered average.

Here, for
https://beyondyoga.com/
, as their domain authority is
64
, their score can be considered pretty good! 🙌

Here, for
https://beyondyoga.com/
, as their domain authority is
64
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

72691
One of the most important metrics for
Beyond Yoga
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
12755
) and their Domain Rating.

Total Keywords

12755
Why does this matter for
Beyond Yoga
SEO strategy? 

This is the total number of keywords where 
Beyond Yoga
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2609
The total number of domain who have a link to  
Beyond Yoga
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

130763
What's a backlink? A link from another domain that redirect to  
Beyond Yoga
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

129905

Backlinks NoFollow

17277

Backlinks Redirect

178

Backlinks Images

101010

Backlinks Frame

0

Backlinks Form

535

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Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

Discover →More details →
Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Attentive

Attentive

Personalized mobile messaging platform.

analytics

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Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

Discover →More details →
Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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BlueCore

BlueCore

Track and trigger emails in real-time. Previously known as TriggerMail.

analytics

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Bronto

Bronto

Bronto Marketing Platform gives retailers the ability to orchestrate campaigns across email, mobile, and social channels.

analytics

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Carro

Carro

All in one marketing platform for eCommerce.

analytics

Discover →More details →
Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

Discover →More details →
Digital Window

Digital Window

Digital Window provides performance marketing solutions. Providing customers with the tools and account management to get the most from their affiliate programmes

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

Discover →More details →
GDPR CCPA iSenseLabs

GDPR CCPA iSenseLabs

Preferences popup in order to be fully compliant. GDPR Backup.

shop

Discover →More details →
Friendbuy

Friendbuy

A referral marketing optimization service.

cms

Discover →More details →

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Related Industries

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brands overview

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brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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