We'll explore here some marketing assets of Bissell , especially regarding their ecommerce email marketing strategy.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -4,6 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 50 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

Fun fact - they're using emojis in 42.59% of their emails - the main ones they use are 🕙 🐶 🐱 ❗ 💸 👇.

We display here a overview of Bissell email marketing strategy - along with other brands from the Home industry. Amongst their last emails sent, two of them were 'Get up to $50 off select vacuums!' and 'This weekend only: Save big with up to 20% off sitewide!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 76 on https://www.bissell.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.