Bliss

Marketing Strategy Breakdown

Logo of
Bliss
An overview of
Bliss
Marketing Strategy data - their Email Marketing Strategy (some of their
Bluecore
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Bliss

- Ecommerce marketing strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Bliss ecommerce marketing strategy - and from other brands from the Personal Care industry.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 26 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Bliss team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Bluecore .

Fun fact - they're using emojis in 74.12% of their emails - the main ones they use are 👏 ✨ ☀️ 💦 ☁️ 🙌.

On Panoramata, we gather and analyze the entire Bliss email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were '30% Off Friends & Fam Event 👏' and 'Memorial Day Deals! 🌟'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 70 on https://www.blissworld.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Bliss

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
26.0
characters

What about

Bliss

then?

With their average of

26

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1460.45
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Bliss

 gets a score of

-2.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Bluecore

Most common words

Off - Your - Spring - Refresh - Show - Firm

Emoji use in subject lines

74.12
% of subject lines have emojis

Most popular emojis

👏 - ✨ - ☀️ - 💦 - ☁️ - 🙌

👏 - ✨ - ☀️ - 💦 - ☁️ - 🙌

Let's take a moment to review their emoji use. They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.They're using Happiness emojis (think about 🤗, 👍, 🥳 or 🎉 for example) to also connect with their audience, share good news and positivity with their audience.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Bliss

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Featured Email Marketing Assets from

Bliss

30% Off Friends & Fam Event 👏

30% Off Friends & Fam Event 👏

Email from

Bliss

Memorial Day Deals! 🌟

Memorial Day Deals! 🌟

Email from

Bliss

Hydrated & Dewy ✨

Hydrated & Dewy ✨

Email from

Bliss

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Featured Ads and Paid Media Examples from

Bliss

Bliss
Bliss

Feed Ad from

Bliss

Bliss
Bliss

Feed Ad from

Bliss

Bliss
Bliss

Feed Ad from

Bliss

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.blissworld.com/

Domain Rating

70
This is the overall metric that matters most, as it sets
Bliss
domain SEO authority.

It shows the power of
Bliss
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.blissworld.com/
, as their domain authority is
70
, their score can be considered under average.

Here, for
https://www.blissworld.com/
, as their domain authority is
70
, their score can be considered average.

Here, for
https://www.blissworld.com/
, as their domain authority is
70
, their score can be considered pretty good! 🙌

Here, for
https://www.blissworld.com/
, as their domain authority is
70
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

37898
One of the most important metrics for
Bliss
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
15189
) and their Domain Rating.

Total Keywords

15189
Why does this matter for
Bliss
SEO strategy? 

This is the total number of keywords where 
Bliss
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Bliss
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

81431
What's a backlink? A link from another domain that redirect to  
Bliss
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

81271

Backlinks NoFollow

16369

Backlinks Redirect

149

Backlinks Images

8336

Backlinks Frame

5

Backlinks Form

6

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Google Universal Analytics

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