Bryan Anthonys

Marketing Strategy Breakdown

Logo of
Bryan Anthonys
An overview of
Bryan Anthonys
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Jewelry
ecommerce industry.

Bryan Anthonys

- Ecommerce marketing strategy

There’s a lot to learn from Bryan Anthonys ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -3,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Bryan Anthonys team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 24.24% of their emails - the main ones they use are ☘️ 🤍 ✨ 🦋 💫 🔥.

We display here a overview of Bryan Anthonys email marketing strategy - along with other brands from the Jewelry industry. Amongst their last emails sent, two of them were 'Flash Sale Friday! Be Your Own Kind Of Beautiful' and 'It's Gemini Season ♊'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 58 on https://www.bryananthonys.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Bryan Anthonys

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
29.0
characters

What about

Bryan Anthonys

then?

With their average of

29

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1292.03
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Bryan Anthonys

 gets a score of

-3.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Here - Shop - your - sign - Last - Kind

Emoji use in subject lines

24.24
% of subject lines have emojis

Most popular emojis

☘️ - 🤍 - ✨ - 🦋 - 💫 - 🔥

☘️ - 🤍 - ✨ - 🦋 - 💫 - 🔥

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? First thing we notice is the usage of a Preferred choice emoji. What's this? Well, for us, it's an emoji that actually shows a clear choice/appreciation for the customer, and drive social proof. For example, it could be one of these emojis: ⭐, ✨, ❤️, 💖, 😍 or 😻.There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategyTo improve their open rates, they're using the kind of emojis that triggers interest, because it shows that the brand provides unique/interesting value. This is done through these emojis: 👀, 🌟, 🤩, 💫 or 💎. It shows curiosity, unicity and demonstrates clear interest.Your subject line could also be the space to showcase your values. They're actually doing it by featuring some environmental emojis, such as ♻️, 🌳, 🌿 or 🍃.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Featured Email Marketing Assets from

Bryan Anthonys

Flash Sale Friday! Be Your Own Kind Of Beautiful

Flash Sale Friday! Be Your Own Kind Of Beautiful

Email from

Bryan Anthonys

It's Gemini Season ♊

It's Gemini Season ♊

Email from

Bryan Anthonys

Capture the Magic Within

Capture the Magic Within

Email from

Bryan Anthonys

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Featured Ads and Paid Media Examples from

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Feed Ad from

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Bryan Anthonys

Feed Ad from

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Bryan Anthonys
Bryan Anthonys

Feed Ad from

Bryan Anthonys

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.bryananthonys.com/

Domain Rating

58
This is the overall metric that matters most, as it sets
Bryan Anthonys
domain SEO authority.

It shows the power of
Bryan Anthonys
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.bryananthonys.com/
, as their domain authority is
58
, their score can be considered under average.

Here, for
https://www.bryananthonys.com/
, as their domain authority is
58
, their score can be considered average.

Here, for
https://www.bryananthonys.com/
, as their domain authority is
58
, their score can be considered pretty good! 🙌

Here, for
https://www.bryananthonys.com/
, as their domain authority is
58
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

48435
One of the most important metrics for
Bryan Anthonys
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
11485
) and their Domain Rating.

Total Keywords

11485
Why does this matter for
Bryan Anthonys
SEO strategy? 

This is the total number of keywords where 
Bryan Anthonys
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

810
The total number of domain who have a link to  
Bryan Anthonys
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

20
What's a backlink? A link from another domain that redirect to  
Bryan Anthonys
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

20

Backlinks NoFollow

16

Backlinks Redirect

0

Backlinks Images

10

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Gorgias

Gorgias

Customer support helpdesk system for eCommerce. Provide exceptional customer support.

Customer Support and Helpdesk

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Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

Discover →More details →
Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
Octane AI

Octane AI

The most powerful quiz platform for Shopify

widgets

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Stamped

Stamped

Loyalty, Ratings and Reviews for ecommerce websites.

Loyalty and Reviews

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AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

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Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

Discover →More details →
Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

Discover →More details →
Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Attentive

Attentive

Personalized mobile messaging platform.

analytics

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Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

Discover →More details →
Criteo OneTag

Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

ads

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

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Easy Redirects by ESC

Easy Redirects by ESC

Bulk 301 Redirects & 404 Error Management for Shopify by Eastside Co.

shop

Discover →More details →
Easy GDPR

Easy GDPR

GDPR compliant plugin by Innonic.

widgets

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Elevar

Elevar

Data collection and marketing monitoring tool.

analytics

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"Incredible benchmarks"
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5 wow moments
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"I'm saving a day a week"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
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what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
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"It's incredible
how much things I learned
on competitors"
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find the perfect example
"
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how much things I learned
on competitors"
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find the perfect example
"
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