Cadeau Maestro

Marketing Strategy Breakdown

Logo of
Cadeau Maestro
An overview of
Cadeau Maestro
Marketing Strategy data - their Email Marketing Strategy (some of their
Vero
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Accessories
ecommerce industry.

Cadeau Maestro

- Ecommerce marketing strategy

There’s a lot to learn from Cadeau Maestro ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 44 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Vero .

Fun fact - they're using emojis in 88.57% of their emails - the main ones they use are 🎁 💕 😍 💐 💁 🎉.

On Panoramata, we gather and analyze the entire Cadeau Maestro email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, two of them were 'Offrez un cadeau personnalisé pour la Fête des Mères ! 💖' and 'Offrez-lui une cure de bien-être ! 💕'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 59 on https://www.cadeau-maestro.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Cadeau Maestro

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
44.0
characters

What about

Cadeau Maestro

then?

With their average of

44

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1876.50
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Cadeau Maestro

 gets a score of

-3.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Vero

Most common words

? - Le - cadeau - de - Laissez - On

Emoji use in subject lines

88.57
% of subject lines have emojis

Most popular emojis

🎁 - 💕 - 😍 - 💐 - 💁 - 🎉

🎁 - 💕 - 😍 - 💐 - 💁 - 🎉

Let's take a moment to review their emoji use. The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.There are emojis that are triggering emotions without having to read tbhe rest of the subject line. The "Happiness" emojis are one of this kind (think about 🤗, 👍, 🥳 or 🎉). For sure, they're helping them connect with their audience on a emotionnal level - and might be part of their branding as well!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Cadeau Maestro

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Featured Email Marketing Assets from

Cadeau Maestro

Offrez un cadeau personnalisé pour la Fête des Mères ! 💖

Offrez un cadeau personnalisé pour la Fête des Mères ! 💖

Email from

Cadeau Maestro

Offrez-lui une cure de bien-être ! 💕

Offrez-lui une cure de bien-être ! 💕

Email from

Cadeau Maestro

Du nouveau côté déco ! 💐

Du nouveau côté déco ! 💐

Email from

Cadeau Maestro

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Featured Ads and Paid Media Examples from

Cadeau Maestro

Cadeau Maestro
Cadeau Maestro

Feed Ad from

Cadeau Maestro

Cadeau Maestro
Cadeau Maestro

Feed Ad from

Cadeau Maestro

Cadeau Maestro
Cadeau Maestro

Feed Ad from

Cadeau Maestro

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.cadeau-maestro.com/

Domain Rating

59
This is the overall metric that matters most, as it sets
Cadeau Maestro
domain SEO authority.

It shows the power of
Cadeau Maestro
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.cadeau-maestro.com/
, as their domain authority is
59
, their score can be considered under average.

Here, for
https://www.cadeau-maestro.com/
, as their domain authority is
59
, their score can be considered average.

Here, for
https://www.cadeau-maestro.com/
, as their domain authority is
59
, their score can be considered pretty good! 🙌

Here, for
https://www.cadeau-maestro.com/
, as their domain authority is
59
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

342106
One of the most important metrics for
Cadeau Maestro
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
62915
) and their Domain Rating.

Total Keywords

62915
Why does this matter for
Cadeau Maestro
SEO strategy? 

This is the total number of keywords where 
Cadeau Maestro
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

4419
The total number of domain who have a link to  
Cadeau Maestro
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

18
What's a backlink? A link from another domain that redirect to  
Cadeau Maestro
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

18

Backlinks NoFollow

7

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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PrestaShop

PrestaShop

OpenSource e-commerce solution that can be used for free.

shop

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