Days

Marketing Strategy Breakdown

Logo of
Days

Days alcohol free beer, proudly 0.0% | Crisp, refreshing and alcohol free, Days is beer for people who want to do more.

An overview of
Days
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Beverage
ecommerce industry.

Days

- Ecommerce marketing strategy

There’s a lot to learn from Days ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

The datapoints we have collected on their email marketing strategy leads to think that they could definetely improve, especially regarding their Average Spam score, we consider it bad since it's 2,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 25 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Days team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 50.0% of their emails - the main ones they use are 👀.

We display here a overview of Days email marketing strategy - along with other brands from the Beverage industry. Amongst their last emails sent, two of them were 'Confirm Your Subscription' and 'We've saved your Days... 👀'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 31 on https://daysbrewing.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Days

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
25.0
characters

What about

Days

then?

With their average of

25

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1826.64
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
2.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Days

 gets a score of

2.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Subscription - Days... - saved - your - Confirm - We've

Emoji use in subject lines

50.0
% of subject lines have emojis

Most popular emojis

👀

👀

Yes, these emojis are pretty. But what are their usage telling us? How can you tell your audience - via your subject line - that they're about to see something interesting and unique? Well, like they do, you can use one of the "Interest" emojis (👀, 🌟, 🤩, 💫 or 💎).

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Days

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Featured Email Marketing Assets from

Days

Confirm Your Subscription

Confirm Your Subscription

Email from

Days

We've saved your Days... 👀

We've saved your Days... 👀

Email from

Days

Email from

Days

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Featured Ads and Paid Media Examples from

Days

Days
Days

Feed Ad from

Days

Days
Days

Feed Ad from

Days

Days
Days

Feed Ad from

Days

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://daysbrewing.com/

Domain Rating

31
This is the overall metric that matters most, as it sets
Days
domain SEO authority.

It shows the power of
Days
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://daysbrewing.com/
, as their domain authority is
31
, their score can be considered under average.

Here, for
https://daysbrewing.com/
, as their domain authority is
31
, their score can be considered average.

Here, for
https://daysbrewing.com/
, as their domain authority is
31
, their score can be considered pretty good! 🙌

Here, for
https://daysbrewing.com/
, as their domain authority is
31
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

869
One of the most important metrics for
Days
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
789
) and their Domain Rating.

Total Keywords

789
Why does this matter for
Days
SEO strategy? 

This is the total number of keywords where 
Days
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

164
The total number of domain who have a link to  
Days
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

968
What's a backlink? A link from another domain that redirect to  
Days
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

967

Backlinks NoFollow

158

Backlinks Redirect

1

Backlinks Images

579

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

Discover →More details →
Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Braintree

Braintree

Braintree is the easiest way to accept payments online and on a mobile app. Owned by PayPal.

payment

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Judge Me

Judge Me

Fully-featured widget to collect and display product reviews for eCommerce.

widgets

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Loyalty Lion

Loyalty Lion

Reward custom activity and gain customer insight.

analytics

Discover →More details →
Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

Discover →More details →
Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

Discover →More details →
Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

Discover →More details →
Strava

Strava

Club stats from Strava.

widgets

Discover →More details →

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"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"

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