Disco

Marketing Strategy Breakdown

Logo of
Disco
An overview of
Disco
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Disco

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Disco, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it ok, at the limit since it's -0,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Disco team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 44886% of their emails - the main ones they use are ⚡  ⚠️  🎁  🥾  🤯  😉.

On Panoramata, we gather and analyze the entire Disco email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Treat stubborn acne FAST 🏃🏻‍♂️' and 'You calling in sick today as well?'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 17 on https://letsdisco.co/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Disco

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
29.0
characters

What about

Disco

then?

With their average of

29

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1510.95
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Disco

 gets a score of

-0.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

for - you - inside - this - Become - for

Emoji use in subject lines

21.11
% of subject lines have emojis

Most popular emojis

⚡ - ⚠️ - 🎁 - 🥾 - 🤯 - 😉

⚡ - ⚠️ - 🎁 - 🥾 - 🤯 - 😉

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.They're using a "Important Alert" emoji - an emoji that highlight a subject line and show that "in this email, there's something important". These emojis could be 🚨, ⚡, 📣, 💥, ❗, 🔥. It's red, it's bold, it's important - it shouts that the audience should notice this message, and then take action.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Disco

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Featured Email Marketing Assets from

Disco

Treat stubborn acne FAST 🏃🏻‍♂️

Treat stubborn acne FAST 🏃🏻‍♂️

Email from

Disco

You calling in sick today as well?

You calling in sick today as well?

Email from

Disco

5-star rated all-in-one skin supplement

5-star rated all-in-one skin supplement

Email from

Disco

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Featured Ads and Paid Media Examples from

Disco

Disco
Disco

Introducing: the perfect gift to give your husband on Father's Day. Meet Disco, the men's skincare line that's sure to change your man's perception of skincare. Here's what the Disco Dads are saying: "Ever since we had our second baby, I feel like I'm running on fumes (and look like it). The Disco eye stick has been a game changer." - Jeff R. "With my newborn at home, I have to catch a nap whenever I can, and sometimes that's during Zoom calls! The Repairing Eye Stick has helped me look more awake and less like a zombie." - David H. "My teenagers recently told me I look old, and that scared the crap out of me! Disco's Regimen Kit has kept my skin in check and is making the wrinkles disappear. Still working on my kids making fun of me less, but we'll get there." - Ron P.

Code: FDAY20 for 20% OFF

Code: FDAY20 for 20% OFF

Feed Ad from

Disco

Disco
Disco

Introducing: the perfect gift to give your husband on Father's Day. Meet Disco, the men's skincare line that's sure to change your man's perception of skincare. Here's what the Disco Dads are saying: "Ever since we had our second baby, I feel like I'm running on fumes (and look like it). The Disco eye stick has been a game changer." - Jeff R. "With my newborn at home, I have to catch a nap whenever I can, and sometimes that's during Zoom calls! The Repairing Eye Stick has helped me look more awake and less like a zombie." - David H. "My teenagers recently told me I look old, and that scared the crap out of me! Disco's Regimen Kit has kept my skin in check and is making the wrinkles disappear. Still working on my kids making fun of me less, but we'll get there." - Ron P.

Code: FDAY20 for 20% OFF

Code: FDAY20 for 20% OFF

Feed Ad from

Disco

Disco
Disco

Niacinamide, Pycnogenol, Caffeine.Who cares? You do.These active ingredients are made to✅ Reduce puffiness✅ Brighten dark circles✅ Reduce fine lines and crow's feetPlus they just feel great to rub on your face.Grab our best-selling Repairing Eye Stick today and get 20% off your subscription.

Erase those dark circles

Erase those dark circles

Feed Ad from

Disco

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://letsdisco.co/

Domain Rating

17
This is the overall metric that matters most, as it sets
Disco
domain SEO authority.

It shows the power of
Disco
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://letsdisco.co/
, as their domain authority is
17
, their score can be considered under average.

Here, for
https://letsdisco.co/
, as their domain authority is
17
, their score can be considered average.

Here, for
https://letsdisco.co/
, as their domain authority is
17
, their score can be considered pretty good! 🙌

Here, for
https://letsdisco.co/
, as their domain authority is
17
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

0
One of the most important metrics for
Disco
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
0
) and their Domain Rating.

Total Keywords

0
Why does this matter for
Disco
SEO strategy? 

This is the total number of keywords where 
Disco
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

151
The total number of domain who have a link to  
Disco
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

696
What's a backlink? A link from another domain that redirect to  
Disco
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

657

Backlinks NoFollow

310

Backlinks Redirect

39

Backlinks Images

183

Backlinks Frame

0

Backlinks Form

0

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Adwords conversion tracking code.

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This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

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The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

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Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

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Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

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Platform for Customer Experience, Service and Support.

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brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

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