Hurley

Marketing Strategy Breakdown

Logo of
Hurley

Everything you need to perform your best in and out of the water. Explore the latest Hurley boardshorts, wetsuits, swimsuits and more.

An overview of
Hurley
Marketing Strategy data - their Email Marketing Strategy (some of their
Nogin
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Hurley

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Hurley, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Hurley team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Nogin .

Fun fact - they're using emojis in 56.83% of their emails - the main ones they use are ⚡ ⚾ 🔥 ✨ 🎁 😎.

On Panoramata, we gather and analyze the entire Hurley email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'The Spring Sale: 30% off sitewide ⚡️' and 'LAST DAY: Take 30% off sitewide ⚡️'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 68 on https://www.hurley.com. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Hurley

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
29.0
characters

What about

Hurley

then?

With their average of

29

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2269.45
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Hurley

 gets a score of

-1.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Nogin

Most common words

it? - Why - we - our - New - ends

Emoji use in subject lines

56.83
% of subject lines have emojis

Most popular emojis

⚡ - ⚾ - 🔥 - ✨ - 🎁 - 😎

⚡ - ⚾ - 🔥 - ✨ - 🎁 - 😎

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.Notice the emoji that shouts "This is an important email!". Right ? This kind of emojis (like 🚨, ⚡, 📣, 💥, ❗ or 🔥) are the ones that are there to highlight that there's something important here. It could be a discount, a news, a launch, whatever - this kind of subject line drives engagement and boost open rates.They're using Happiness emojis (think about 🤗, 👍, 🥳 or 🎉 for example) to also connect with their audience, share good news and positivity with their audience.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more data?
Unlock all the data about

Hurley

Featured Email Marketing Assets from

Hurley

The Spring Sale: 30% off sitewide ⚡️

The Spring Sale: 30% off sitewide ⚡️

Email from

Hurley

LAST DAY: Take 30% off sitewide ⚡️

LAST DAY: Take 30% off sitewide ⚡️

Email from

Hurley

IT'S ON: UP TO 50% OFF ALMOST EVERYTHING 🔥

IT'S ON: UP TO 50% OFF ALMOST EVERYTHING 🔥

Email from

Hurley

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Hurley

Featured Ads and Paid Media Assets from

Hurley

Hurley
Hurley

New Year done right ✨ Get up to 50% off on selected styles!

Boys' Outrigger 2 Pack Crew Socks in Black

Boys' Outrigger 2 Pack Crew Socks in Black

Feed Ad from

Hurley

Hurley
Hurley

You left these behind! Shop now and gear up for the new season.

Lsf X Hurley - Reversible Patchwork Ruffle Bikini in Aqua

Lsf X Hurley - Reversible Patchwork Ruffle Bikini in Aqua

Feed Ad from

Hurley

Hurley
Hurley

Feed Ad from

Hurley

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.hurley.com

Domain Rating

68
This is the overall metric that matters most, as it sets
Hurley
domain SEO authority.

It shows the power of
Hurley
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.hurley.com
, as their domain authority is
68
, their score can be considered under average.

Here, for
https://www.hurley.com
, as their domain authority is
68
, their score can be considered average.

Here, for
https://www.hurley.com
, as their domain authority is
68
, their score can be considered pretty good! 🙌

Here, for
https://www.hurley.com
, as their domain authority is
68
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

126286
One of the most important metrics for
Hurley
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
25616
) and their Domain Rating.

Total Keywords

25616
Why does this matter for
Hurley
SEO strategy? 

This is the total number of keywords where 
Hurley
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

3374
The total number of domain who have a link to  
Hurley
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

18988359
What's a backlink? A link from another domain that redirect to  
Hurley
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

15360142

Backlinks NoFollow

18438

Backlinks Redirect

160

Backlinks Images

13764

Backlinks Frame

9

Backlinks Form

19

Need more assets?
Unlock all the assets on

Hurley

Softwares and Marketing eCommerce Stack

Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

Discover →More details →
Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

Discover →More details →
Boost Commerce

Boost Commerce

Provides product filter and smart site search for online stores.

widgets

Discover →More details →
Criteo OneTag

Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

ads

Discover →More details →
Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

Discover →More details →
GDPR CCPA iSenseLabs

GDPR CCPA iSenseLabs

Preferences popup in order to be fully compliant. GDPR Backup.

shop

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Klarna Checkout

Klarna Checkout

Klarna Checkout is a iframe checkout with localized and personalized payment methods.

payment

Discover →More details →
Klarna

Klarna

Klarna Checkout takes the tries to take the hassle out of buying on mobile devices.

payment

Discover →More details →
Nosto

Nosto

Nosto enables online retailers to deliver their customers a personalized shopping experience.

analytics

Discover →More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

Discover →More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

Discover →More details →
Shogun

Shogun

Build custom pages with a drag and drop visual editor and use tools to boost store performance.

shop

Discover →More details →
Snap Pixel for Shopify

Snap Pixel for Shopify

Snapchat Ads App makes it possible to create ads and set-up campaigns on Snapchat for products.

shop

Discover →More details →
Vimeo

Vimeo

Use Vimeo to exchange videos with only the people you want to. We have a bunch of different privacy options so you can choose exactly who can see your videos, and others can do the same. The website embeds vimeo.

media

Discover →More details →
Yottaa

Yottaa

Online user experience optimization service.

analytics

Discover →More details →
Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

Discover →More details →

Ready to dive in?
Get started today.

People are also tracking these brands marketing strategy

NOOZ

Fashion

More details →

terStal

Fashion

More details →

Holland Cooper

Fashion

More details →

Maison Standards

Fashion

More details →

Columbia Sportswear

Fashion

More details →

ARMEDANGELS FR

Fashion

More details →

Related Insights

Labor Day email marketing campaign examples

Here are some of best examples of email marketing campaigns from brands of different industries - fashion, health & wellness, home, personal care, and lifestyle. Dig in and get inspired in creating your next Labor Day newsletter.

Marketing
Labor Day email marketing campaign examples

How to Analyze Email marketing Strategy and Benchmark Newsletters

Analyzing and benchmarking existing email campaigns is the fastest way to hit the ground running when it comes to learning, understanding, and implementing effective email marketing strategies for your brand. Benchmarking email marketing campaigns -- be it frequency of emails sent, the type of automated email journeys brands (in your industry or others), creatives, angles, and offers -- doesn’t have to be hard though. 

Marketing
How to Analyze Email marketing Strategy and Benchmark Newsletters

Fenty Beauty Email Marketing Strategy

If you’re a Rihanna fan, you might have also heard of her beauty brand - Fenty Beauty. This makeup and skincare line is popular for its broad inclusivity across all skin tones.Inside Panoramata, you’ll discover a whole lot of perspective when it comes to brands’ marketing strategies. One of these is email marketing. Now let’s dive into Fenty Beauty’s very own approach to communicating their products, new releases, promotions, and their brand in general.

Marketing
Fenty Beauty Email Marketing Strategy

Beverage ecommerce marketing strategies - Ideas, Benchmarks and Examples

If you’re struggling right now to find which marketing moves to take, or need some fresh ideas for your beverage business to increase your sales, read through as we highlight some recommendations just for you.

Marketing
Beverage ecommerce marketing strategies - Ideas, Benchmarks and Examples

Related Industries

Beach Apparel

brands overview

Beach apparel refers to clothing suitable for being worn on a beach or urban beach. Beachwear is not necessarily used for swimming or bathing, and may be just used for lounging around a beach, therefore not needing to necessarily be hydrodynamic or fast-drying. This category of clothing is often worn during the summer months.

Beach Apparel
brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

Fashion
brands →

Ready to dive in?
Get started today.