Equilibre

Marketing Strategy Breakdown

Logo of
Equilibre
An overview of
Equilibre
Marketing Strategy data - their Email Marketing Strategy (some of their
Sendinblue
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Health & Wellness
ecommerce industry.

Equilibre

- Ecommerce marketing strategy

Interested to gather some elements regarding Equilibre ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,7 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 37 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Equilibre improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Sendinblue (a french ESP that can be hard to setup and with hard to read analytics, as there are some better options depending on your CMS) .

Fun fact - they're using emojis in 41.18% of their emails - the main ones they use are 🌸 ⚡ 😍 🥦 💜.

On Panoramata, we gather and analyze the entire Equilibre email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were '✿ Honorez votre maman ✿' and '😍 Equilibre disponible près de chez vous'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 33 on https://equilibre-cbd.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Equilibre

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
37.0
characters

What about

Equilibre

then?

With their average of

37

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2111.55
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Equilibre

 gets a score of

-3.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Sendinblue

Most common words

utilisez - du - CBD - c - Bienvenue - dodo

Emoji use in subject lines

41.18
% of subject lines have emojis

Most popular emojis

🌸 - ⚡ - 😍 - 🥦 - 💜

🌸 - ⚡ - 😍 - 🥦 - 💜

We love emoji here, and we sometimes do emoji benchmarks - for a specific brand or an industry, just to check the best practices. Here, what would we say? First thing we notice is the usage of a Preferred choice emoji. What's this? Well, for us, it's an emoji that actually shows a clear choice/appreciation for the customer, and drive social proof. For example, it could be one of these emojis: ⭐, ✨, ❤️, 💖, 😍 or 😻.There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategy

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more data?
Unlock all the data about

Equilibre

Featured Email Marketing Assets from

Equilibre

✿ Honorez votre maman ✿

✿ Honorez votre maman ✿

Email from

Equilibre

😍 Equilibre disponible près de chez vous

😍 Equilibre disponible près de chez vous

Email from

Equilibre

Insomnie ? Voici nos 6 conseils !

Insomnie ? Voici nos 6 conseils !

Email from

Equilibre

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Equilibre

Featured Ads and Paid Media Assets from

Equilibre

Equilibre
Equilibre

Feed Ad from

Equilibre

Equilibre
Equilibre

Feed Ad from

Equilibre

Equilibre
Equilibre

Feed Ad from

Equilibre

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://equilibre-cbd.com/

Domain Rating

33
This is the overall metric that matters most, as it sets
Equilibre
domain SEO authority.

It shows the power of
Equilibre
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://equilibre-cbd.com/
, as their domain authority is
33
, their score can be considered under average.

Here, for
https://equilibre-cbd.com/
, as their domain authority is
33
, their score can be considered average.

Here, for
https://equilibre-cbd.com/
, as their domain authority is
33
, their score can be considered pretty good! 🙌

Here, for
https://equilibre-cbd.com/
, as their domain authority is
33
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1705
One of the most important metrics for
Equilibre
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1013
) and their Domain Rating.

Total Keywords

1013
Why does this matter for
Equilibre
SEO strategy? 

This is the total number of keywords where 
Equilibre
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Equilibre
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

277
What's a backlink? A link from another domain that redirect to  
Equilibre
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

277

Backlinks NoFollow

63

Backlinks Redirect

0

Backlinks Images

13

Backlinks Frame

0

Backlinks Form

0

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Equilibre

Softwares and Marketing eCommerce Stack

Coming soon.

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