Every

Marketing Strategy Breakdown

Logo of
Every
An overview of
Every
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Food
ecommerce industry.

Every

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Every, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it not very good, almost bad since it's 0,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 27 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Every team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

We display here a overview of Every email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were 'Confirm Your Subscription' and 'Schliesse jetzt Deine Bestellung ab'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 31 on https://every-foods.com/en. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Every

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
27.0
characters

What about

Every

then?

With their average of

27

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

659.81
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
0.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Every

 gets a score of

0.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Bestellung - ab - Confirm - Your - Nur - jetzt

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Every

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Featured Email Marketing Assets from

Every

Confirm Your Subscription

Confirm Your Subscription

Email from

Every

Schliesse jetzt Deine Bestellung ab

Schliesse jetzt Deine Bestellung ab

Email from

Every

Email from

Every

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Featured Ads and Paid Media Examples from

Every

Every
Every

Feed Ad from

Every

Every
Every

Feed Ad from

Every

Every
Every

Feed Ad from

Every

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://every-foods.com/en

Domain Rating

31
This is the overall metric that matters most, as it sets
Every
domain SEO authority.

It shows the power of
Every
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://every-foods.com/en
, as their domain authority is
31
, their score can be considered under average.

Here, for
https://every-foods.com/en
, as their domain authority is
31
, their score can be considered average.

Here, for
https://every-foods.com/en
, as their domain authority is
31
, their score can be considered pretty good! 🙌

Here, for
https://every-foods.com/en
, as their domain authority is
31
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

185
One of the most important metrics for
Every
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
259
) and their Domain Rating.

Total Keywords

259
Why does this matter for
Every
SEO strategy? 

This is the total number of keywords where 
Every
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

19
The total number of domain who have a link to  
Every
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

80
What's a backlink? A link from another domain that redirect to  
Every
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

80

Backlinks NoFollow

10

Backlinks Redirect

0

Backlinks Images

14

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

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Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

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Loyalty Lion

Reward custom activity and gain customer insight.

analytics

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Shopify Conversions

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shop

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shogun

Shogun

Build custom pages with a drag and drop visual editor and use tools to boost store performance.

shop

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Trustpilot

Trustpilot

Trustpilot is an open, community-based platform for sharing real reviews of shopping experiences online.

analytics

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, all in one"
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How to Compare Brands and Create your Benchmark automatically

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brands overview

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