Wildgrain

Marketing Strategy Breakdown

Logo of
Wildgrain
An overview of
Wildgrain
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Food
ecommerce industry.

Wildgrain

- Ecommerce marketing strategy

Interested to gather some elements regarding Wildgrain ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 39 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Wildgrain improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

On Panoramata, we gather and analyze the entire Wildgrain email marketing strategy - along with other brands from the Food industry. Amongst their last emails sent, two of them were '3 days left: claim a one-time April Box!' and 'Ends tonight: order a one-time April Box!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 26 on https://wildgrain.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Wildgrain

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
39.0
characters

What about

Wildgrain

then?

With their average of

39

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

11.76
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Wildgrain

 gets a score of

-2.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

you'll - love - Wildgrain - Ends - Start - miss

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Wildgrain

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Featured Email Marketing Assets from

Wildgrain

3 days left: claim a one-time April Box!

3 days left: claim a one-time April Box!

Email from

Wildgrain

Ends tonight: order a one-time April Box!

Ends tonight: order a one-time April Box!

Email from

Wildgrain

2 days left: claim a one-time May Box!

2 days left: claim a one-time May Box!

Email from

Wildgrain

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We'll never send you spam. Never.

Featured Ads and Paid Media Examples from

Wildgrain

Wildgrain
Wildgrain

Feed Ad from

Wildgrain

Wildgrain
Wildgrain

Feed Ad from

Wildgrain

Wildgrain
Wildgrain

Feed Ad from

Wildgrain

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://wildgrain.com/

Domain Rating

26
This is the overall metric that matters most, as it sets
Wildgrain
domain SEO authority.

It shows the power of
Wildgrain
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://wildgrain.com/
, as their domain authority is
26
, their score can be considered under average.

Here, for
https://wildgrain.com/
, as their domain authority is
26
, their score can be considered average.

Here, for
https://wildgrain.com/
, as their domain authority is
26
, their score can be considered pretty good! 🙌

Here, for
https://wildgrain.com/
, as their domain authority is
26
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

2358
One of the most important metrics for
Wildgrain
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
555
) and their Domain Rating.

Total Keywords

555
Why does this matter for
Wildgrain
SEO strategy? 

This is the total number of keywords where 
Wildgrain
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

467
The total number of domain who have a link to  
Wildgrain
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

2411
What's a backlink? A link from another domain that redirect to  
Wildgrain
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

2359

Backlinks NoFollow

691

Backlinks Redirect

52

Backlinks Images

93

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Gorgias

Gorgias

Customer support helpdesk system for eCommerce. Provide exceptional customer support.

Customer Support and Helpdesk

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Stamped

Stamped

Loyalty, Ratings and Reviews for ecommerce websites.

Loyalty and Reviews

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Littledata

Littledata

Google Anayltics toolbox software.

analytics

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LiveRamp

LiveRamp

CRM Retargeting & Data Onboarding app.

analytics

Discover →More details →
MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

Discover →More details →
Microsoft Advertising

Microsoft Advertising

Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.

ads

Discover →More details →

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"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
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how much things I learned
on competitors"
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find the perfect example
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on competitors"
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"
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Snacks are typical food to enjoy between meals in general, but you can consume them at any time during the day. Many people snack at least once during the course of a day, and there are several reasons why. The most common scenario is that our stomachs start growling a few hours after our last meal.

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