Fashion Nova

Marketing Strategy Breakdown

Logo of
Fashion Nova
An overview of
Fashion Nova
Marketing Strategy data - their Email Marketing Strategy (some of their
Sailthru
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Fashion Nova

- Ecommerce marketing strategy

There’s a lot to learn from Fashion Nova ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a good email marketing strategy - if we look at their Average Spam score, it's excellent - being at -10,9 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 37 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Fashion Nova improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Sailthru .

Fun fact - they're using emojis in 99.81% of their emails - the main ones they use are ‼️ 💥 🚨 ✨ ⏰ 🔥.

We display here a overview of Fashion Nova email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were '🔥Up To 80% Off Hot Girl Summer 'Fits🔥' and 'Clearance Sale 60-80% OFF📣Final Hrs!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 77 on https://www.fashionnova.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Fashion Nova

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
37.0
characters

What about

Fashion Nova

then?

With their average of

37

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1934.37
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-10.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Fashion Nova

 gets a score of

-10.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Sailthru

Most common words

10% - OFF - EVERYTHING - CHEERS - NYE - ALL

Emoji use in subject lines

99.81
% of subject lines have emojis

Most popular emojis

‼️ - 💥 - 🚨 - ✨ - ⏰ - 🔥

‼️ - 💥 - 🚨 - ✨ - ⏰ - 🔥

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.Amongst their emoji usage, we can see they're using what we call here "Important Alert emojis" (for example, 🚨, ⚡, 📣, 💥, ❗ or 🔥). These emojis are here for one clear reason: highlight the email subject in the subscriber inbox. It clearly states that the audience should open the email, because there's something important happenning.And finally, we can see that they're using what we're calling Scarcity emojis (for instance, ⏰, ⌛, 😱 or 💸). They're mostly used to trigger a instant reaction of action, for instance for time-based promotions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Fashion Nova

Featured Email Marketing Assets from

Fashion Nova

🔥Up To 80% Off Hot Girl Summer 'Fits🔥

🔥Up To 80% Off Hot Girl Summer 'Fits🔥

Email from

Fashion Nova

Clearance Sale 60-80% OFF📣Final Hrs!

Clearance Sale 60-80% OFF📣Final Hrs!

Email from

Fashion Nova

Today Only⚠️BOGO FREE JEANS!!

Today Only⚠️BOGO FREE JEANS!!

Email from

Fashion Nova

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Fashion Nova

Featured Ads and Paid Media Assets from

Fashion Nova

Fashion Nova
Fashion Nova

Almost sold out, get it before it goes. Save up to 30% off 🔥

Guangzhou Ruched Dress in Navy Blue size 3X by Fashion Nova

Guangzhou Ruched Dress in Navy Blue size 3X by Fashion Nova

Feed Ad from

Fashion Nova

Fashion Nova
Fashion Nova

Almost sold out, get it before it goes. Save up to 30% off 🔥

Guangzhou Ruched Dress in Navy Blue size 1X by Fashion Nova

Guangzhou Ruched Dress in Navy Blue size 1X by Fashion Nova

Feed Ad from

Fashion Nova

Fashion Nova
Fashion Nova

Almost sold out, get it before it goes. Save up to 30% off 🔥

Major Pain Cargo Jeans in Medium Blue Wash size 13 by Fashion Nova

Major Pain Cargo Jeans in Medium Blue Wash size 13 by Fashion Nova

Feed Ad from

Fashion Nova

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.fashionnova.com/

Domain Rating

77
This is the overall metric that matters most, as it sets
Fashion Nova
domain SEO authority.

It shows the power of
Fashion Nova
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.fashionnova.com/
, as their domain authority is
77
, their score can be considered under average.

Here, for
https://www.fashionnova.com/
, as their domain authority is
77
, their score can be considered average.

Here, for
https://www.fashionnova.com/
, as their domain authority is
77
, their score can be considered pretty good! 🙌

Here, for
https://www.fashionnova.com/
, as their domain authority is
77
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

6606887
One of the most important metrics for
Fashion Nova
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
726303
) and their Domain Rating.

Total Keywords

726303
Why does this matter for
Fashion Nova
SEO strategy? 

This is the total number of keywords where 
Fashion Nova
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1859
The total number of domain who have a link to  
Fashion Nova
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

2144946
What's a backlink? A link from another domain that redirect to  
Fashion Nova
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

2112813

Backlinks NoFollow

133108

Backlinks Redirect

1703

Backlinks Images

94605

Backlinks Frame

32

Backlinks Form

13670

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Fashion Nova

Softwares and Marketing eCommerce Stack

Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

Discover →More details →
Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

Discover →More details →
CartKit

CartKit

Cart abandonment recovery system for Shopify.

analytics

Discover →More details →
Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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GRIN

GRIN

All-in-one influencer marketing software suite.

analytics

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Nosto

Nosto

Nosto enables online retailers to deliver their customers a personalized shopping experience.

analytics

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pushowl

pushowl

Push notifications to customers even after they have left your store.

shop

Discover →More details →
QuadPay

QuadPay

Buy now pay later system - now owned by ZipPay.

payment

Discover →More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify Geolocation

Shopify Geolocation

Language and currency recommendations plugin for Shopify

shop

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

Discover →More details →
Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

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SpeedCurve

SpeedCurve

Monitoring of the front-end performance of a website

analytics

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Yottaa

Yottaa

Online user experience optimization service.

analytics

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Related Industries

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brands →

Clothes

brands overview

Clothes, being part of the Fashion industry, reflects an individual’s culture, personality, and preferences. Clothes began as a necessity to provide physical safeguards to the body from weather, heat, dust, rain and cold. Now due to the trends, they can tell us a great deal about a person's background, social status, style and mood. 

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Fashion

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The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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