Facetory

Marketing Strategy Breakdown

Logo of
Facetory

Every Face Has A Story! FaceTory offers serums, moisturizers, toners, sheet masks, skincare fridges, and more! Our products are never tested on animals and only contain the good stuff.

An overview of
Facetory
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Facetory

- Ecommerce marketing strategy

There’s a lot to learn from Facetory ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,4 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 24 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Facetory team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 59.52% of their emails - the main ones they use are ✨ 🚨 🤭 🙌 🐰 😱.

We display here a overview of Facetory email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Psst... It's Sitewide 👀' and '35% OFF Sitewide!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 49 on https://www.facetory.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Facetory

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
24.0
characters

What about

Facetory

then?

With their average of

24

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

332.55
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.4
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Facetory

 gets a score of

-1.4

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Surpriseee~ - LAST - for - Time - 1 - your

Emoji use in subject lines

59.52
% of subject lines have emojis

Most popular emojis

✨ - 🚨 - 🤭 - 🙌 - 🐰 - 😱

✨ - 🚨 - 🤭 - 🙌 - 🐰 - 😱

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.They're using a "Important Alert" emoji - an emoji that highlight a subject line and show that "in this email, there's something important". These emojis could be 🚨, ⚡, 📣, 💥, ❗, 🔥. It's red, it's bold, it's important - it shouts that the audience should notice this message, and then take action.There are emojis that are triggering emotions without having to read tbhe rest of the subject line. The "Happiness" emojis are one of this kind (think about 🤗, 👍, 🥳 or 🎉). For sure, they're helping them connect with their audience on a emotionnal level - and might be part of their branding as well!And finally, we can see that they're using what we're calling Scarcity emojis (for instance, ⏰, ⌛, 😱 or 💸). They're mostly used to trigger a instant reaction of action, for instance for time-based promotions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Facetory

Featured Email Marketing Assets from

Facetory

Psst... It's Sitewide 👀

Psst... It's Sitewide 👀

Email from

Facetory

35% OFF Sitewide!

35% OFF Sitewide!

Email from

Facetory

Wow! This Before & After 😍

Wow! This Before & After 😍

Email from

Facetory

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Facetory

Featured Ads and Paid Media Assets from

Facetory

Facetory
Facetory

Hurry up while we still have it in stock ⏲️ Free shipping for all orders above $35! Shop now 💃

Facetory

Facetory

Feed Ad from

Facetory

Facetory
Facetory

Hurry up while we still have it in stock ⏲️ 50 %off warehouse sale now! Free shipping for all orders above $35! Shop now 💃

Shop now!

Shop now!

Feed Ad from

Facetory

Facetory
Facetory

Hurry up while we still have it in stock ⏲️ Free shipping for all orders above $35! Shop now while 50% off sale is on 💃

Dr. Althea Skin Relief Essence

Dr. Althea Skin Relief Essence

Feed Ad from

Facetory

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.facetory.com/

Domain Rating

49
This is the overall metric that matters most, as it sets
Facetory
domain SEO authority.

It shows the power of
Facetory
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.facetory.com/
, as their domain authority is
49
, their score can be considered under average.

Here, for
https://www.facetory.com/
, as their domain authority is
49
, their score can be considered average.

Here, for
https://www.facetory.com/
, as their domain authority is
49
, their score can be considered pretty good! 🙌

Here, for
https://www.facetory.com/
, as their domain authority is
49
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

8514
One of the most important metrics for
Facetory
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
7325
) and their Domain Rating.

Total Keywords

7325
Why does this matter for
Facetory
SEO strategy? 

This is the total number of keywords where 
Facetory
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1154
The total number of domain who have a link to  
Facetory
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

71
What's a backlink? A link from another domain that redirect to  
Facetory
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

81

Backlinks NoFollow

4

Backlinks Redirect

0

Backlinks Images

3

Backlinks Frame

0

Backlinks Form

0

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Facetory

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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accessiBe

accessiBe

Website accessibility monitoring and auditing platform.

analytics

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AddShoppers

AddShoppers

Reward sharing and measure ROI with AdShopper button.

widgets

Discover →More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Infinite Options by ShopPad

Infinite Options by ShopPad

Create unlimited product options for any product configurations.

shop

Discover →More details →
Impact

Impact

A marketing technology company, working to help brands grow by optimizing their paid marketing and media spend. Providing native integration of solutions in ad fraud prevention, marketing intelligence and partner marketing.

ads

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Okendo

Okendo

Customer reviews for eCommerce sites.

widgets

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Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

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Refersion for Shopify

Refersion for Shopify

Affiliate tracking system.

shop

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Refersion

Refersion

Affiliate tracking management program.

ads

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SEO Manager

SEO Manager

SEO Manager for Shopify.

widgets

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

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Smile IO

Smile IO

Customer loyalty rewards incentive program widget for shops previously known as Sweet Tooth.

widgets

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Smile.io for Shopify

Smile.io for Shopify

Points, VIP reward program plugin for Shopify.

shop

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TikTok

TikTok

TikTok videos mentions.

media

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TikTok Conversion Tracking Pixel

TikTok Conversion Tracking Pixel

TikTok advertising conversion tracking pixel.

analytics

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Vimeo

Vimeo

Use Vimeo to exchange videos with only the people you want to. We have a bunch of different privacy options so you can choose exactly who can see your videos, and others can do the same. The website embeds vimeo.

media

Discover →More details →

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Related Industries

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

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