H&M

Marketing Strategy Breakdown

Logo of
H&M

Welcome to H&M, your shopping destination for fashion online. We offer fashion and quality at the best price in a more sustainable way.

An overview of
H&M
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

H&M

- Ecommerce marketing strategy

There’s a lot to learn from H&M ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 32 characters, they're doing just ok! H&M could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

Fun fact - they're using emojis in 28.48% of their emails - the main ones they use are ✨ 🖤 💙 😍 ⚡ 🏃.

We display here a overview of H&M email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Nouveautés : la collection d'été' and 'Nouvelles robes tendance'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 87 on https://www.hm.com. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

H&M

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
32.0
characters

What about

H&M

then?

With their average of

32

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

896.12
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

H&M

 gets a score of

-1.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

votre - extérieur - Derniers - jours - Nouveau - Mailles

Emoji use in subject lines

28.48
% of subject lines have emojis

Most popular emojis

✨ - 🖤 - 💙 - 😍 - ⚡ - 🏃

✨ - 🖤 - 💙 - 😍 - ⚡ - 🏃

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? First of all, it means that they're clearly expressing a choice (or a preference) for their customers. They're using here what we're calling here "Preferred choice" emojis (for example, these could be ⭐, ✨, ❤️, 💖, 😍 or 😻). It shows love on the subject line - and triggers an appreciation emotion right away. Plus, it also drives social proof, which makes the audience more confident about the email (or the product) itself.There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategy

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock all the data about

H&M

Featured Email Marketing Assets from

H&M

Nouveautés : la collection d'été

Nouveautés : la collection d'été

Email from

H&M

Nouvelles robes tendance

Nouvelles robes tendance

Email from

H&M

✨ Robes d'été remarquables ✨

✨ Robes d'été remarquables ✨

Email from

H&M

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

H&M

Featured Ads and Paid Media Assets from

H&M

H&M
H&M

Achetez sur hm.com

Achetez sur hm.com

Feed Ad from

H&M

H&M
H&M

Explorez les looks de la rentrée

Explorez les looks de la rentrée

Feed Ad from

H&M

H&M
H&M

Explorez les tenues de la rentrée

Explorez les tenues de la rentrée

Feed Ad from

H&M

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.hm.com

Domain Rating

87
This is the overall metric that matters most, as it sets
H&M
domain SEO authority.

It shows the power of
H&M
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.hm.com
, as their domain authority is
87
, their score can be considered under average.

Here, for
https://www.hm.com
, as their domain authority is
87
, their score can be considered average.

Here, for
https://www.hm.com
, as their domain authority is
87
, their score can be considered pretty good! 🙌

Here, for
https://www.hm.com
, as their domain authority is
87
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

8554744
One of the most important metrics for
H&M
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
119695
) and their Domain Rating.

Total Keywords

119695
Why does this matter for
H&M
SEO strategy? 

This is the total number of keywords where 
H&M
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

86256
The total number of domain who have a link to  
H&M
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

3613607
What's a backlink? A link from another domain that redirect to  
H&M
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

3598615

Backlinks NoFollow

800739

Backlinks Redirect

14795

Backlinks Images

451350

Backlinks Frame

55

Backlinks Form

117

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H&M

Softwares and Marketing eCommerce Stack

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