We Are Womanhood

Marketing Strategy Breakdown

Logo of
We Are Womanhood
An overview of
We Are Womanhood
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

We Are Womanhood

- Ecommerce marketing strategy

Here are some marketing takeaways for We Are Womanhood.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 24 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the We Are Womanhood team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 37.5% of their emails - the main ones they use are 😍 💖 ❣️ 🌈 💞 💌.

On Panoramata, we gather and analyze the entire We Are Womanhood email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'New lingerie just landed' and '15% off Love Stories 💕'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 27 on https://womanhood.shop/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

We Are Womanhood

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
24.0
characters

What about

We Are Womanhood

then?

With their average of

24

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

5102.54
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

We Are Womanhood

 gets a score of

-1.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

in: - two - new - journal - Just - Lingerie

Emoji use in subject lines

37.5
% of subject lines have emojis

Most popular emojis

😍 - 💖 - ❣️ - 🌈 - 💞 - 💌

😍 - 💖 - ❣️ - 🌈 - 💞 - 💌

Fun emoji take, right? What does that mean for their digital marketing strategy? First thing we notice is the usage of a Preferred choice emoji. What's this? Well, for us, it's an emoji that actually shows a clear choice/appreciation for the customer, and drive social proof. For example, it could be one of these emojis: ⭐, ✨, ❤️, 💖, 😍 or 😻.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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We Are Womanhood

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Featured Email Marketing Assets from

We Are Womanhood

New lingerie just landed

New lingerie just landed

Email from

We Are Womanhood

15% off Love Stories 💕

15% off Love Stories 💕

Email from

We Are Womanhood

FREE pants 😍

FREE pants 😍

Email from

We Are Womanhood

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Featured Ads and Paid Media Examples from

We Are Womanhood

We Are Womanhood
We Are Womanhood

Our Summer Sale just got even bigger! Now up to 70% off lingerie and new lines added ✨

Shop Up To 70% Off ✨

Shop Up To 70% Off ✨

Feed Ad from

We Are Womanhood

We Are Womanhood
We Are Womanhood

Feed Ad from

We Are Womanhood

We Are Womanhood
We Are Womanhood

Feed Ad from

We Are Womanhood

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://womanhood.shop/

Domain Rating

27
This is the overall metric that matters most, as it sets
We Are Womanhood
domain SEO authority.

It shows the power of
We Are Womanhood
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://womanhood.shop/
, as their domain authority is
27
, their score can be considered under average.

Here, for
https://womanhood.shop/
, as their domain authority is
27
, their score can be considered average.

Here, for
https://womanhood.shop/
, as their domain authority is
27
, their score can be considered pretty good! 🙌

Here, for
https://womanhood.shop/
, as their domain authority is
27
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

603
One of the most important metrics for
We Are Womanhood
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
430
) and their Domain Rating.

Total Keywords

430
Why does this matter for
We Are Womanhood
SEO strategy? 

This is the total number of keywords where 
We Are Womanhood
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

210
The total number of domain who have a link to  
We Are Womanhood
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

780
What's a backlink? A link from another domain that redirect to  
We Are Womanhood
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

775

Backlinks NoFollow

446

Backlinks Redirect

5

Backlinks Images

228

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

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Back in Stock

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Provides product filter and smart site search for online stores.

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Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

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Facebook Pixel for Shopify

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Facebook Pixel specifically for Shopify.

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Google Conversion Tracking

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This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

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Google Universal Analytics

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The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

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Instagram API

Instagram API

This website makes calls to the Instagram API.

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Klarna

Klarna

Klarna Checkout takes the tries to take the hassle out of buying on mobile devices.

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MailChimp

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MailChimp is a widely used Email Marketing platform.

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PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

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PayPal

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Recommendify

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Product recommendation system.

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We Are Womanhood

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The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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