Heist

Marketing Strategy Breakdown

Logo of
Heist

Heist designs intelligent foundation-wear that looks & feels good. Foundationwear is your base layer, there to support & streamline (with or without clothing).

An overview of
Heist
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Heist

- Ecommerce marketing strategy

Interested to gather some elements regarding Heist ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! Heist could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 29.55% of their emails - the main ones they use are 🚨 ⭐ 👀 ✨ 💥 🎉.

On Panoramata, we gather and analyze the entire Heist email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were '£10 for our most supportive bra 🎉' and 'Bralettes under £12 Knickers under £5!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 51 on https://www.heist-studios.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Heist

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
31.0
characters

What about

Heist

then?

With their average of

31

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2006.27
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Heist

 gets a score of

-1.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

your - first - shop - Good - Do - Lace

Emoji use in subject lines

29.55
% of subject lines have emojis

Most popular emojis

🚨 - ⭐ - 👀 - ✨ - 💥 - 🎉

🚨 - ⭐ - 👀 - ✨ - 💥 - 🎉

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? First thing we notice is the usage of a Preferred choice emoji. What's this? Well, for us, it's an emoji that actually shows a clear choice/appreciation for the customer, and drive social proof. For example, it could be one of these emojis: ⭐, ✨, ❤️, 💖, 😍 or 😻.There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategyTo improve their open rates, they're using the kind of emojis that triggers interest, because it shows that the brand provides unique/interesting value. This is done through these emojis: 👀, 🌟, 🤩, 💫 or 💎. It shows curiosity, unicity and demonstrates clear interest.There are emojis that are triggering emotions without having to read tbhe rest of the subject line. The "Happiness" emojis are one of this kind (think about 🤗, 👍, 🥳 or 🎉). For sure, they're helping them connect with their audience on a emotionnal level - and might be part of their branding as well!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock all the data about

Heist

Featured Email Marketing Assets from

Heist

£10 for our most supportive bra 🎉

£10 for our most supportive bra 🎉

Email from

Heist

Bralettes under £12 Knickers under £5!

Bralettes under £12 Knickers under £5!

Email from

Heist

Sheer Bralettes now £10!

Sheer Bralettes now £10!

Email from

Heist

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Heist

Featured Ads and Paid Media Assets from

Heist

Heist
Heist

Our shapewear is comfortable not contorting – so much so, you should wear it every day.

Foundationwear

Foundationwear

Feed Ad from

Heist

Heist
Heist

Supportive, comfortable & beautiful foundationwear? That's us! Get 20% off on sign up today!

Get 20% off on sign up!

Get 20% off on sign up!

Feed Ad from

Heist

Heist
Heist

Our Biggest Sale Ever! 70% Off!

The Invisible Brief £4.20

The Invisible Brief £4.20

Feed Ad from

Heist

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.heist-studios.com/

Domain Rating

51
This is the overall metric that matters most, as it sets
Heist
domain SEO authority.

It shows the power of
Heist
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.heist-studios.com/
, as their domain authority is
51
, their score can be considered under average.

Here, for
https://www.heist-studios.com/
, as their domain authority is
51
, their score can be considered average.

Here, for
https://www.heist-studios.com/
, as their domain authority is
51
, their score can be considered pretty good! 🙌

Here, for
https://www.heist-studios.com/
, as their domain authority is
51
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

9366
One of the most important metrics for
Heist
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
2150
) and their Domain Rating.

Total Keywords

2150
Why does this matter for
Heist
SEO strategy? 

This is the total number of keywords where 
Heist
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

407
The total number of domain who have a link to  
Heist
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

11903
What's a backlink? A link from another domain that redirect to  
Heist
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

11825

Backlinks NoFollow

6051

Backlinks Redirect

77

Backlinks Images

2572

Backlinks Frame

0

Backlinks Form

0

Need more assets?
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Heist

Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
Customer Privacy Banner

Customer Privacy Banner

Tracking consent banner for EU customers

shop

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

Discover →More details →
Shopify Geolocation

Shopify Geolocation

Language and currency recommendations plugin for Shopify

shop

Discover →More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

Discover →More details →
Shopify Product Reviews

Shopify Product Reviews

Product reviews plugin from Shopify for Shopify sites.

shop

Discover →More details →
Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

Discover →More details →
Trustpilot

Trustpilot

Trustpilot is an open, community-based platform for sharing real reviews of shopping experiences online.

analytics

Discover →More details →

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Related Industries

Underwear

brands overview

Some common underwear brands are MeUndies, Repeat, Victoria's Secret, Parade, Mack Weldon, Savage X, Dim and Mina Storm. The underwear industry is the business of designing, manufacturing, and selling underwear. Underwear is a type of clothing worn beneath other clothes, usually next to the skin. It is typically made from soft, stretchy materials such as cotton, nylon, or spandex.  The underwear industry includes a wide range of products, from simple undergarments such as briefs and boxer shorts to more complex items such as bras and shapewear. The industry also produces a variety of specialty items such as thermal underwear, swimwear, and lingerie.  The global underwear market is estimated to be worth $30 billion. The United States is the largest market for underwear, followed by Brazil and China.

Underwear
brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

Fashion
brands →

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