HeyDay

Marketing Strategy Breakdown

Logo of
HeyDay
An overview of
HeyDay
Marketing Strategy data - their Email Marketing Strategy (some of their
Braze
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

HeyDay

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for HeyDay, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 33 characters, they're doing just ok! HeyDay could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Braze (a customer engagement platform of which the main use case is multichannel marketing - they allow to manage cross-channel campaigns easily, much better than other platforms).

Fun fact - they're using emojis in 24.21% of their emails - the main ones they use are 💌 💥 🎁 ✨ 🎉 🔮.

On Panoramata, we gather and analyze the entire HeyDay email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were '💥Our biggest sale EVER💥' and 'Skincare doesn't take a holiday.'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 56 on https://www.heydayskincare.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

HeyDay

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
33.0
characters

What about

HeyDay

then?

With their average of

33

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1485.35
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

HeyDay

 gets a score of

-1.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Braze

Most common words

holidays? - Waited - 'til - the - How - How

Emoji use in subject lines

24.21
% of subject lines have emojis

Most popular emojis

💌 - 💥 - 🎁 - ✨ - 🎉 - 🔮

💌 - 💥 - 🎁 - ✨ - 🎉 - 🔮

Let's take a moment to review their emoji use. The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategyThey're using Happiness emojis (think about 🤗, 👍, 🥳 or 🎉 for example) to also connect with their audience, share good news and positivity with their audience.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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HeyDay

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Featured Email Marketing Assets from

HeyDay

💥Our biggest sale EVER💥

💥Our biggest sale EVER💥

Email from

HeyDay

Skincare doesn't take a holiday.

Skincare doesn't take a holiday.

Email from

HeyDay

Our Guide To Pride 🏳️‍🌈

Our Guide To Pride 🏳️‍🌈

Email from

HeyDay

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Featured Ads and Paid Media Examples from

HeyDay

HeyDay
HeyDay

Feed Ad from

HeyDay

HeyDay
HeyDay

Feed Ad from

HeyDay

HeyDay
HeyDay

Feed Ad from

HeyDay

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.heydayskincare.com/

Domain Rating

56
This is the overall metric that matters most, as it sets
HeyDay
domain SEO authority.

It shows the power of
HeyDay
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.heydayskincare.com/
, as their domain authority is
56
, their score can be considered under average.

Here, for
https://www.heydayskincare.com/
, as their domain authority is
56
, their score can be considered average.

Here, for
https://www.heydayskincare.com/
, as their domain authority is
56
, their score can be considered pretty good! 🙌

Here, for
https://www.heydayskincare.com/
, as their domain authority is
56
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

35948
One of the most important metrics for
HeyDay
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
26537
) and their Domain Rating.

Total Keywords

26537
Why does this matter for
HeyDay
SEO strategy? 

This is the total number of keywords where 
HeyDay
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

388
The total number of domain who have a link to  
HeyDay
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

6931
What's a backlink? A link from another domain that redirect to  
HeyDay
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

6882

Backlinks NoFollow

3085

Backlinks Redirect

49

Backlinks Images

1380

Backlinks Frame

0

Backlinks Form

0

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"Incredible benchmarks"
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5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
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