Hilma

Marketing Strategy Breakdown

Logo of
Hilma
An overview of
Hilma
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Health & Wellness
ecommerce industry.

Hilma

- Ecommerce marketing strategy

There’s a lot to learn from Hilma ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,9 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 26 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Hilma team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 48.84% of their emails - the main ones they use are 🚨 🌿 🤧 💚 🥂 💤.

We display here a overview of Hilma email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'Backed up? 💩' and 'Leave harsh laxatives in the past'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 42 on https://www.hilma.co/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Hilma

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
26.0
characters

What about

Hilma

then?

With their average of

26

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

761.39
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Hilma

 gets a score of

-2.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

natural - in - 2022 - Stocking - You - WELCOME

Emoji use in subject lines

48.84
% of subject lines have emojis

Most popular emojis

🚨 - 🌿 - 🤧 - 💚 - 🥂 - 💤

🚨 - 🌿 - 🤧 - 💚 - 🥂 - 💤

What does it say about their email marketing strategy - especially on their subject lines? First thing we notice is the usage of a Preferred choice emoji. What's this? Well, for us, it's an emoji that actually shows a clear choice/appreciation for the customer, and drive social proof. For example, it could be one of these emojis: ⭐, ✨, ❤️, 💖, 😍 or 😻.There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategyLooking at their emoji usage, they're also using emojis for their environnemental pledge, showing their value right from the subject line, so the audience doesn't even have to open the email to actually understand what value they're pledging.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Hilma

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Featured Email Marketing Assets from

Hilma

Backed up? 💩

Backed up? 💩

Email from

Hilma

Leave harsh laxatives in the past

Leave harsh laxatives in the past

Email from

Hilma

Q: Which digestive solution is right for you?

Q: Which digestive solution is right for you?

Email from

Hilma

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Featured Ads and Paid Media Examples from

Hilma

Hilma
Hilma

Feed Ad from

Hilma

Hilma
Hilma

Feed Ad from

Hilma

Hilma
Hilma

Feed Ad from

Hilma

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.hilma.co/

Domain Rating

42
This is the overall metric that matters most, as it sets
Hilma
domain SEO authority.

It shows the power of
Hilma
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.hilma.co/
, as their domain authority is
42
, their score can be considered under average.

Here, for
https://www.hilma.co/
, as their domain authority is
42
, their score can be considered average.

Here, for
https://www.hilma.co/
, as their domain authority is
42
, their score can be considered pretty good! 🙌

Here, for
https://www.hilma.co/
, as their domain authority is
42
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1882
One of the most important metrics for
Hilma
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1715
) and their Domain Rating.

Total Keywords

1715
Why does this matter for
Hilma
SEO strategy? 

This is the total number of keywords where 
Hilma
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

581
The total number of domain who have a link to  
Hilma
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

3014
What's a backlink? A link from another domain that redirect to  
Hilma
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

2894

Backlinks NoFollow

971

Backlinks Redirect

115

Backlinks Images

519

Backlinks Frame

0

Backlinks Form

1

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Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

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Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Conjured Referrals

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Service enables "Refer-A-Friend" style referral programs for eCommerce sites.

widgets

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Google Tag Manager

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Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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GRIN

GRIN

All-in-one influencer marketing software suite.

analytics

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Postscript

Postscript

SMS and MMS marketing for Shopify.

shop

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Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

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route

route

Shipping protection for merchants.

shipping

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SEO Manager

SEO Manager

SEO Manager for Shopify.

widgets

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

Discover →More details →
Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

Discover →More details →
Shogun

Shogun

Build custom pages with a drag and drop visual editor and use tools to boost store performance.

shop

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Snap Pixel for Shopify

Snap Pixel for Shopify

Snapchat Ads App makes it possible to create ads and set-up campaigns on Snapchat for products.

shop

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Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

Discover →More details →
Zendesk Embeddables

Zendesk Embeddables

Embeddables seamlessly integrate Zendesk functionality into any native environment.

widgets

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, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
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what my competitors are doing
in 30s"
"We offer much more value to our clients"
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on competitors"
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Related Industries

Health & Wellness

brands overview

The Health & Wellness industry encompasses all activities which promote physical and mental wellbeing. Some of the important aspects of the health and wellness industry include personal care/beauty, nutrition, weight management, fitness, preventive/personalized medicine, etc. These brands include Weight Watchers, Organifi, Lumen, five cbd, etc.

Health & Wellness
brands →

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