bulk

Marketing Strategy Breakdown

Logo of
bulk
An overview of
bulk
Marketing Strategy data - their Email Marketing Strategy (some of their
Emarsys
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Health & Wellness
ecommerce industry.

bulk

- Ecommerce marketing strategy

There’s a lot to learn from bulk ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is excellent since it's -6,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 36 characters, they're doing just ok! bulk could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Emarsys (an well-known Omnichannel Customer Engagement Platform - it's good to cover a variety of tasks in email marketing but with several weaknesses, as it looks they lost focus while building more and more features).

Fun fact - they're using emojis in 40.95% of their emails - the main ones they use are ⚡ 🤑 ⭐ 👉 🔻 ⏱️.

On Panoramata, we gather and analyze the entire bulk email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'Fill your basket you've got 70% off' and '📣 Payday Sale ends midnight tonight 📣'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 54 on https://www.bulk.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

bulk

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
36.0
characters

What about

bulk

then?

With their average of

36

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

49.21
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-6.7
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

bulk

 gets a score of

-6.7

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Emarsys

Most common words

full - priced - items - ends - Looking - -

Emoji use in subject lines

40.95
% of subject lines have emojis

Most popular emojis

⚡ - 🤑 - ⭐ - 👉 - 🔻 - ⏱️

⚡ - 🤑 - ⭐ - 👉 - 🔻 - ⏱️

Fun emoji take, right? What does that mean for their digital marketing strategy? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.They're using a "Important Alert" emoji - an emoji that highlight a subject line and show that "in this email, there's something important". These emojis could be 🚨, ⚡, 📣, 💥, ❗, 🔥. It's red, it's bold, it's important - it shouts that the audience should notice this message, and then take action.They're using the kind of emojis that I prefer - the "Interest" kind. This kind of emojis includes emojis such as 👀, 🌟, 🤩, 💫 or 💎. It's made to trigger interest and show that what you're about to see in this email is kinda unique. The gem especially tells that.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more insights?
Unlock everything about

bulk

with Panoramata

Featured Email Marketing Assets from

bulk

Fill your basket you've got 70% off

Fill your basket you've got 70% off

Email from

bulk

📣 Payday Sale ends midnight tonight 📣

📣 Payday Sale ends midnight tonight 📣

Email from

bulk

Maximum Gains Sale

Maximum Gains Sale

Email from

bulk

Looking for ecommerce marketing inspiration? Subscribe to our newsletter!

Get 104 Email Marketing Ideas for free

We'll never send you spam. Never.

Featured Ads and Paid Media Examples from

bulk

bulk
bulk

Feed Ad from

bulk

bulk
bulk

Feed Ad from

bulk

bulk
bulk

Feed Ad from

bulk

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.bulk.com/

Domain Rating

54
This is the overall metric that matters most, as it sets
bulk
domain SEO authority.

It shows the power of
bulk
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.bulk.com/
, as their domain authority is
54
, their score can be considered under average.

Here, for
https://www.bulk.com/
, as their domain authority is
54
, their score can be considered average.

Here, for
https://www.bulk.com/
, as their domain authority is
54
, their score can be considered pretty good! 🙌

Here, for
https://www.bulk.com/
, as their domain authority is
54
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

255520
One of the most important metrics for
bulk
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
100669
) and their Domain Rating.

Total Keywords

100669
Why does this matter for
bulk
SEO strategy? 

This is the total number of keywords where 
bulk
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2666
The total number of domain who have a link to  
bulk
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

54066
What's a backlink? A link from another domain that redirect to  
bulk
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

51434

Backlinks NoFollow

39701

Backlinks Redirect

54

Backlinks Images

18203

Backlinks Frame

2

Backlinks Form

2573

Happening right now: 
Benchmark and track your competitors automatically

Upcoming Learning Session - Online Webinar

Tune in to find our how to automatically benchmark monitor your competitors' marketing strategy (or any inspirational
brand) & get endless marketing inspiration.

With Panoramata, get your competitive advantage for e-commerce marketing, delivered in your dashboard and to your inbox*

*20 times faster than it would take to gather this information yourself

Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

Ads monitoring

On several networks, you can see and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

AWIN

AWIN

Affiliate tracking application.

ads

Discover →More details →
Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

Discover →More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

Discover →More details →
Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Klevu

Klevu

Ecommerce Personalization. AI-powered discovery suite that learns in real time. Connect shoppers with the products they want to buy.

widgets

Discover →More details →
Magento

Magento

Hosted and self hosted eCommerce CMS system. Owned by Adobe.

shop

Discover →More details →
Microsoft Advertising

Microsoft Advertising

Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.

ads

Discover →More details →
Sendgrid

Sendgrid

SendGrid's cloud-based email infrastructure provides businesses with email delivery management.

mx

Discover →More details →
Trustpilot

Trustpilot

Trustpilot is an open, community-based platform for sharing real reviews of shopping experiences online.

analytics

Discover →More details →
Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

Discover →More details →
Zendesk

Zendesk

Organize, prioritize and engage with others on support requests.

mx

Discover →More details →

Discover the best way to track brands (like

bulk

) in one single platform

Monitor automatically your e-commerce competitors' digital marketing strategy and access unlimited inspiration. Track newsletters, flows, ads, landing pages, SMS, tech stack and much more. Save more than 20 hours/mo.

Let us spy for you so you can invest your time strategizing and creating new campaigns, rather on checking what your competitors are doing.

See how Panoramata works:

Get Started for Free

1 minute signup, no Credit Card required

mehdi, founder of panoramata
Book a Demo

with Mehdi, our founder

★★★★★

"I'msaving a day a week.
I don't miss anything anymore and don't have to think about tracking competitors."
★★★★★

"It's crazy good and easy to use, we can track everything! I feel like a Sherlock Holmes for emails, ads & landings"
★★★★★

"It's way easier to plan my content calendareven for events such as Christmas or Black Friday"

What our customers say

Join 1,000+ ecommerce companies & start tracking your competitors instantly in one place.
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"

Ready to dive in?
Get started today.

More brands you could track today on Panoramata

Airinum

Health & Wellness

More details →

Mojo

Health & Wellness

More details →

Straight Teeth Direct

Health & Wellness

More details →

Rootless

Health & Wellness

More details →

First Person

Health & Wellness

More details →

Sparq

Health & Wellness

More details →

Related Insights

How frequently should you track competitors?

How many times did you find yourself behind a competitor move? It happens to everyone: it’s very hard to be effective at tracking your competitors. In this article, we'll guide you toward a solution that empowers you to outmaneuver the competition confidently and precisely.

Marketing
How frequently should you track competitors?

How to Spy On Your Competitors' Landing Pages and Funnels

So you’ve checked out your competitor’s email newsletters, website, and ads–that’s enough, right? However, you’ve missed a crucial piece of their funnel: landing pages. 

Marketing
How to Spy On Your Competitors' Landing Pages and Funnels

Abandoned Cart Email: Examples and Best Practices

Ever had that heart-sinking moment when you check your e-commerce dashboard only to find a slew of abandoned carts staring back at you? In this blog post, we're arming you with the tools and techniques you need to craft compelling abandoned cart emails tp drive your customers back to complete their purchase.

Marketing
Abandoned Cart Email: Examples and Best Practices

Related Industries

Supplements

brands overview

In the area of Health & Wellness, supplements are used to augment or meet nutrient gaps. Any products you're taking to supplement your diet are considered dietary supplements. These include vitamins, minerals, fish oils, herbal supplements, sports nutrition, and weight management.

Supplements
brands →

Nutrition

brands overview

Nutrition
brands →

Health & Wellness

brands overview

The Health & Wellness industry encompasses all activities which promote physical and mental wellbeing. Some of the important aspects of the health and wellness industry include personal care/beauty, nutrition, weight management, fitness, preventive/personalized medicine, etc. These brands include Weight Watchers, Organifi, Lumen, five cbd, etc.

Health & Wellness
brands →

Ready to dive in?
Get started today.