Hint
Marketing Strategy Breakdown

Logo of
Hint
An overview of
Hint
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy data (some of their
Klaviyo
emails tracked on Panoramata), Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Beverage
ecommerce industry.

Hint
Ecommerce Marketing Strategy

You're looking for Email Ecommerce Marketing data for Hint? You're in the right place!

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,5 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 38 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Hint improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 21.74% of their emails - the main ones they use are 🚨 🍂 🍎 🍒 📣 🍋.

On Panoramata, we gather and analyze the entire Hint email marketing strategy - along with other brands from the Beverage industry. Amongst their last emails sent, two of them were 'Final hours for 30% off…' and 'Quick! Your $5 is waiting!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 67 on https://www.drinkhint.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Recent marketing updates

Email Marketing

Social Advertising

Hint
Email Marketing & Advertising Benchmarks

Average subject length

🟢
🔴
38.0
characters

What about

Hint

then?

With their average of

38

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2904.05
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Hint

 gets a score of

-2.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

sale - of - the - year... - Last - ends

Emoji use in subject lines

21.74
% of subject lines have emojis

Most popular emojis

🚨 - 🍂 - 🍎 - 🍒 - 📣 - 🍋

🚨 - 🍂 - 🍎 - 🍒 - 📣 - 🍋

Yes, these emojis are pretty. But what are their usage telling us? They're using a "Important Alert" emoji - an emoji that highlight a subject line and show that "in this email, there's something important". These emojis could be 🚨, ⚡, 📣, 💥, ❗, 🔥. It's red, it's bold, it's important - it shouts that the audience should notice this message, and then take action.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Hint

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Featured Email Marketing Assets from

Hint

Final hours for 30% off…

Final hours for 30% off…

Email from

Hint

Quick! Your $5 is waiting!

Quick! Your $5 is waiting!

Email from

Hint

⏰ Time's running out on our Cinco de Mayo Flash Sale

⏰ Time's running out on our Cinco de Mayo Flash Sale

Email from

Hint

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Featured Ads and Paid Media Examples from

Hint

Hint
Hint

Feed Ad from

Hint

Hint
Hint

Feed Ad from

Hint

Hint
Hint

Feed Ad from

Hint

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.drinkhint.com/

Domain Rating

67
This is the overall metric that matters most, as it sets
Hint
domain SEO authority.

It shows the power of
Hint
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.drinkhint.com/
, as their domain authority is
67
, their score can be considered under average.

Here, for
https://www.drinkhint.com/
, as their domain authority is
67
, their score can be considered average.

Here, for
https://www.drinkhint.com/
, as their domain authority is
67
, their score can be considered pretty good! 🙌

Here, for
https://www.drinkhint.com/
, as their domain authority is
67
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

41151
One of the most important metrics for
Hint
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
3526
) and their Domain Rating.

Total Keywords

3526
Why does this matter for
Hint
SEO strategy? 

This is the total number of keywords where 
Hint
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

3163
The total number of domain who have a link to  
Hint
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

319895
What's a backlink? A link from another domain that redirect to  
Hint
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

319727

Backlinks NoFollow

5120

Backlinks Redirect

136

Backlinks Images

301917

Backlinks Frame

29

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

More details →
Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

More details →

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Hint

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Ads Libraries x Email Marketing x Pinterest
, all in one"
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, all in one"
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in 5'"
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