The Good Ritual

Marketing Strategy Breakdown

Logo of
The Good Ritual
An overview of
The Good Ritual
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Beverage
ecommerce industry.

The Good Ritual

- Ecommerce marketing strategy

Here are some marketing takeaways for The Good Ritual.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it not very good, almost bad since it's 0,4 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 30 characters, they're doing just ok! The Good Ritual could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

On Panoramata, we gather and analyze the entire The Good Ritual email marketing strategy - along with other brands from the Beverage industry. Amongst their last emails sent, two of them were 'Leave something behind?' and '15% OFF The Good Coffee'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 4 on https://thegoodritual.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

The Good Ritual

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
30.0
characters

What about

The Good Ritual

then?

With their average of

30

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2701.00
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
0.4
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

The Good Ritual

 gets a score of

0.4

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

off - SITEWIDE - CODE - THANKS20 - Iced - min

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Featured Email Marketing Assets from

The Good Ritual

Leave something behind?

Leave something behind?

Email from

The Good Ritual

15% OFF The Good Coffee

15% OFF The Good Coffee

Email from

The Good Ritual

Need a last min gift? Get a GR gift card!

Need a last min gift? Get a GR gift card!

Email from

The Good Ritual

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Featured Ads and Paid Media Examples from

The Good Ritual

The Good Ritual
The Good Ritual

Feed Ad from

The Good Ritual

The Good Ritual
The Good Ritual

Feed Ad from

The Good Ritual

The Good Ritual
The Good Ritual

Feed Ad from

The Good Ritual

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://thegoodritual.com/

Domain Rating

4
This is the overall metric that matters most, as it sets
The Good Ritual
domain SEO authority.

It shows the power of
The Good Ritual
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://thegoodritual.com/
, as their domain authority is
4
, their score can be considered under average.

Here, for
https://thegoodritual.com/
, as their domain authority is
4
, their score can be considered average.

Here, for
https://thegoodritual.com/
, as their domain authority is
4
, their score can be considered pretty good! 🙌

Here, for
https://thegoodritual.com/
, as their domain authority is
4
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

60
One of the most important metrics for
The Good Ritual
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
129
) and their Domain Rating.

Total Keywords

129
Why does this matter for
The Good Ritual
SEO strategy? 

This is the total number of keywords where 
The Good Ritual
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

50
The total number of domain who have a link to  
The Good Ritual
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

88
What's a backlink? A link from another domain that redirect to  
The Good Ritual
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

88

Backlinks NoFollow

46

Backlinks Redirect

0

Backlinks Images

5

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Afterpay

Afterpay

Buy now pay later system from Australia. Owned by Square.

payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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AppHQ

AppHQ

Shopify app builder.

shop

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Klarna

Klarna

Klarna Checkout takes the tries to take the hassle out of buying on mobile devices.

payment

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Loox

Loox

Visual reviews for Shopify webstores.

shop

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PageFly

PageFly

eCommerce conversion rate optimization solution for Shopify.

analytics

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Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify Geolocation

Shopify Geolocation

Language and currency recommendations plugin for Shopify

shop

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Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Product Reviews

Shopify Product Reviews

Product reviews plugin from Shopify for Shopify sites.

shop

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Ads Libraries x Email Marketing x Pinterest
, all in one"
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what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
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find the perfect example
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