HugAvenue

Marketing Strategy Breakdown

Logo of
HugAvenue
An overview of
HugAvenue
Marketing Strategy data we've collected and making publicly available on this page. Signing up on Panoramata, you'll be able to track them on real time and access all the relying data. We'll quickly cover here their Email Marketing Strategy (some of their
Vero
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the
Applications
ecommerce industry.

HugAvenue

- Ecommerce marketing strategy

There’s a lot to learn from HugAvenue ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a good email marketing strategy - if we look at their Average Spam score, it's excellent - being at -9,2 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 44 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Vero .

Fun fact - they're using emojis in 100.0% of their emails - the main ones they use are 💖.

On Panoramata, we gather and analyze the entire HugAvenue email marketing strategy - along with other brands from the Applications industry. Amongst their last emails sent, two of them were '💖 elliottmoh des membres près de chez vous' and '💖 elliottmoh des membres près de chez vous'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 39 on https://www.hugavenue.com/. This could definitely be improved, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

HugAvenue

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
44.0
characters

What about

HugAvenue

then?

With their average of

44

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

88.11
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-9.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

HugAvenue

 gets a score of

-9.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Vero

Most common words

chez - vous - elliottmoh - des - elliottmoh - de

Emoji use in subject lines

100.0
% of subject lines have emojis

Most popular emojis

💖

💖

Fun emoji take, right? What does that mean for their digital marketing strategy? First thing we notice is the usage of a Preferred choice emoji. What's this? Well, for us, it's an emoji that actually shows a clear choice/appreciation for the customer, and drive social proof. For example, it could be one of these emojis: ⭐, ✨, ❤️, 💖, 😍 or 😻.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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HugAvenue

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Featured Email Marketing Assets from

HugAvenue

💖  elliottmoh des membres près de chez vous

💖 elliottmoh des membres près de chez vous

Email from

HugAvenue

💖  elliottmoh des membres près de chez vous

💖 elliottmoh des membres près de chez vous

Email from

HugAvenue

💖  elliottmoh des membres près de chez vous

💖 elliottmoh des membres près de chez vous

Email from

HugAvenue

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Featured Ads and Paid Media Examples from

HugAvenue

HugAvenue
HugAvenue

Feed Ad from

HugAvenue

HugAvenue
HugAvenue

Feed Ad from

HugAvenue

HugAvenue
HugAvenue

Feed Ad from

HugAvenue

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.hugavenue.com/

Domain Rating

39
This is the overall metric that matters most, as it sets
HugAvenue
domain SEO authority.

It shows the power of
HugAvenue
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.hugavenue.com/
, as their domain authority is
39
, their score can be considered under average.

Here, for
https://www.hugavenue.com/
, as their domain authority is
39
, their score can be considered average.

Here, for
https://www.hugavenue.com/
, as their domain authority is
39
, their score can be considered pretty good! 🙌

Here, for
https://www.hugavenue.com/
, as their domain authority is
39
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

18419
One of the most important metrics for
HugAvenue
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
1743
) and their Domain Rating.

Total Keywords

1743
Why does this matter for
HugAvenue
SEO strategy? 

This is the total number of keywords where 
HugAvenue
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

308
The total number of domain who have a link to  
HugAvenue
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1589
What's a backlink? A link from another domain that redirect to  
HugAvenue
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1577

Backlinks NoFollow

822

Backlinks Redirect

11

Backlinks Images

237

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

More details →
Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Pubmatic

Pubmatic

PubMatic Enables Ad Optimization Across Every Ad Network

ads

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Rapleaf

Rapleaf

Marketing automation tools with the necessary data to help brands keep their customers engaged. Now TowerData.

analytics

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Rubicon Project

Rubicon Project

Advertising optimization service.

ads

More details →
Twitter Ads

Twitter Ads

Twitter advertising includes conversion tracking and re-marketing tools.

ads

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Twitter Platform

Twitter Platform

The page embeds the Twitter platform in one method or another.

javascript

More details →
Twitter Analytics

Twitter Analytics

A tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Includes Twitter Conversion Tracking.

analytics

More details →
Yahoo Small Business

Yahoo Small Business

Yahoo advertising network and search engine marketing solutions.

ads

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Yieldify

Yieldify

Shop cart abandonment and lead generation service.

analytics

More details →

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, all in one"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
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awesome ideas
in 5'"
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what my competitors are doing
in 30s"
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on competitors"
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