Iconic London

Marketing Strategy Breakdown

Logo of
Iconic London
An overview of
Iconic London
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Iconic London

- Ecommerce marketing strategy

On Panoramata, we gather marketing data on DTC Ecommerce brands. On this page, we freely make some of this data available for Iconic London.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Iconic London team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 94.9% of their emails - the main ones they use are ✨ 💫 ⭐ 👀 💝 🎁.

We display here a overview of Iconic London email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'It's getting HOT ☀️' and 'All about the eyes 👀'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 55 on https://us.iconiclondoninc.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Iconic London

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
29.0
characters

What about

Iconic London

then?

With their average of

29

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

4488.51
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Iconic London

 gets a score of

-2.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

your - NEW - contour - BFF - '...best - ENDS

Emoji use in subject lines

94.9
% of subject lines have emojis

Most popular emojis

✨ - 💫 - ⭐ - 👀 - 💝 - 🎁

✨ - 💫 - ⭐ - 👀 - 💝 - 🎁

Emojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. Here, what can we say? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.They use emojis to drive curiosity and interest towards their offer, with the usage of "Interest" emojis, as we call them. 👀, 🌟, 🤩, 💫 or 💎 are actually effective way to make your subject line stand out and trigger interest from your audience.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Iconic London

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Featured Email Marketing Assets from

Iconic London

It's getting HOT ☀️

It's getting HOT ☀️

Email from

Iconic London

All about the eyes 👀

All about the eyes 👀

Email from

Iconic London

✨Ends Midnight✨ 20% OFF everything...

✨Ends Midnight✨ 20% OFF everything...

Email from

Iconic London

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Featured Ads and Paid Media Examples from

Iconic London

Iconic London
Iconic London

Feed Ad from

Iconic London

Iconic London
Iconic London

Feed Ad from

Iconic London

Iconic London
Iconic London

Feed Ad from

Iconic London

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://us.iconiclondoninc.com/

Domain Rating

55
This is the overall metric that matters most, as it sets
Iconic London
domain SEO authority.

It shows the power of
Iconic London
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://us.iconiclondoninc.com/
, as their domain authority is
55
, their score can be considered under average.

Here, for
https://us.iconiclondoninc.com/
, as their domain authority is
55
, their score can be considered average.

Here, for
https://us.iconiclondoninc.com/
, as their domain authority is
55
, their score can be considered pretty good! 🙌

Here, for
https://us.iconiclondoninc.com/
, as their domain authority is
55
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

10194
One of the most important metrics for
Iconic London
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
770
) and their Domain Rating.

Total Keywords

770
Why does this matter for
Iconic London
SEO strategy? 

This is the total number of keywords where 
Iconic London
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

19
The total number of domain who have a link to  
Iconic London
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

420
What's a backlink? A link from another domain that redirect to  
Iconic London
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

420

Backlinks NoFollow

162

Backlinks Redirect

0

Backlinks Images

12

Backlinks Frame

0

Backlinks Form

0

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