Bésame Cosmetics

Marketing Strategy Breakdown

Logo of
Bésame Cosmetics
An overview of
Bésame Cosmetics
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Bésame Cosmetics

- Ecommerce marketing strategy

Monitoring Website Traffic Organic SEO data and Email Marketing Data for Bésame Cosmetics, we can have a quick overview of their ecommerce marketing strategy - and we display here for free some of the datapoinst we collect.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 25 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Bésame Cosmetics team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 38.89% of their emails - the main ones they use are 💄 🎁 🎆 💅.

We display here a overview of Bésame Cosmetics email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Celebrate National Lash Day' and 'Skincare & nail sale'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 60 on https://besamecosmetics.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Bésame Cosmetics

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
25.0
characters

What about

Bésame Cosmetics

then?

With their average of

25

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2218.84
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Bésame Cosmetics

 gets a score of

-2.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Skincare - & - nail - sale - Besame - Celebrate

Emoji use in subject lines

38.89
% of subject lines have emojis

Most popular emojis

💄 - 🎁 - 🎆 - 💅

💄 - 🎁 - 🎆 - 💅

Let's take a moment to review their emoji use. They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more data?
Unlock all the data about

Bésame Cosmetics

Featured Email Marketing Assets from

Bésame Cosmetics

Celebrate National Lash Day

Celebrate National Lash Day

Email from

Bésame Cosmetics

Skincare & nail sale

Skincare & nail sale

Email from

Bésame Cosmetics

💄Red Velvet is back!

💄Red Velvet is back!

Email from

Bésame Cosmetics

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Bésame Cosmetics

Featured Ads and Paid Media Assets from

Bésame Cosmetics

Bésame Cosmetics
Bésame Cosmetics

Feed Ad from

Bésame Cosmetics

Bésame Cosmetics
Bésame Cosmetics

Feed Ad from

Bésame Cosmetics

Bésame Cosmetics
Bésame Cosmetics

Feed Ad from

Bésame Cosmetics

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://besamecosmetics.com/

Domain Rating

60
This is the overall metric that matters most, as it sets
Bésame Cosmetics
domain SEO authority.

It shows the power of
Bésame Cosmetics
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://besamecosmetics.com/
, as their domain authority is
60
, their score can be considered under average.

Here, for
https://besamecosmetics.com/
, as their domain authority is
60
, their score can be considered average.

Here, for
https://besamecosmetics.com/
, as their domain authority is
60
, their score can be considered pretty good! 🙌

Here, for
https://besamecosmetics.com/
, as their domain authority is
60
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

35313
One of the most important metrics for
Bésame Cosmetics
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
11748
) and their Domain Rating.

Total Keywords

11748
Why does this matter for
Bésame Cosmetics
SEO strategy? 

This is the total number of keywords where 
Bésame Cosmetics
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2286
The total number of domain who have a link to  
Bésame Cosmetics
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

55835
What's a backlink? A link from another domain that redirect to  
Bésame Cosmetics
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

54279

Backlinks NoFollow

7525

Backlinks Redirect

70

Backlinks Images

5183

Backlinks Frame

0

Backlinks Form

1236

Need more assets?
Unlock all the assets on

Bésame Cosmetics

Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
AdRoll for Shopify

AdRoll for Shopify

Attract new audiences and convert your site abandoners.

shop

Discover →More details →
AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

Discover →More details →
Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

Discover →More details →
Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

Discover →More details →
Attentive

Attentive

Personalized mobile messaging platform.

analytics

Discover →More details →
Back In Stock Appikon

Back In Stock Appikon

Lets shoppers subscribe to upcoming products and out of stock products.

shop

Discover →More details →
Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

Discover →More details →
Bold UpSell

Bold UpSell

Product Upsell, Cross-sell & Smart Funnels from Bold Commerce.

shop

Discover →More details →
Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

Discover →More details →
Covet Pics

Covet Pics

Makes an Instagram feed into an eCommerce store.

widgets

Discover →More details →
Criteo OneTag

Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

ads

Discover →More details →
Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

Discover →More details →
Cross Sell for Shopify

Cross Sell for Shopify

Cross-Sell allows you to hand pick the related items that you would like to show alongside each product in your store. By Keeping Shop Ltd.

shop

Discover →More details →
Drip

Drip

Drip is an ecommerce CRM that is built to help online brands by using on-site consumer behavior data to deliver personalized and scalable marketing journeys.

analytics

Discover →More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

Discover →More details →
Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

Discover →More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
Hextom

Hextom

Shopify plugin experts.

shop

Discover →More details →
HulkApps

HulkApps

Shopify apps builder.

shop

Discover →More details →
HulkApps Cookie Notice

HulkApps Cookie Notice

Free GDPR Cookie Notice from HulkApps.

shop

Discover →More details →
Instagram API

Instagram API

This website makes calls to the Instagram API.

widgets

Discover →More details →
Last Second Coupon by Hextom

Last Second Coupon by Hextom

Tries to increase revenue by turning more window shoppers into paying customers.

shop

Discover →More details →
MailChimp for Shopify

MailChimp for Shopify

Connect your Shopify store with your MailChimp account.

shop

Discover →More details →
Lucky Orange

Lucky Orange

Lucky Orange lets you see what people are doing on your website, in real time, and interact with them.

analytics

Discover →More details →
MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

Discover →More details →
Mixpanel

Mixpanel

This is an analytic platform that is particularly optimized funnel/work-flow optimization.

analytics

Discover →More details →
MyShopify

MyShopify

Hosted Shopify store.

link

Discover →More details →
Oribi Analytics

Oribi Analytics

Web analytics and event tracking system.

analytics

Discover →More details →
OrderLogic

OrderLogic

OrderLogic allows you to define minimum and maximum product quantities for all products in your Shopify Store.

shop

Discover →More details →
Persistent Cart

Persistent Cart

Increases customer retention by making sure customers never lose their shopping carts.

shop

Discover →More details →
Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

Discover →More details →
PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

Discover →More details →
PayPal

PayPal

The website accepts payments with PayPal.

payment

Discover →More details →
Postscript

Postscript

SMS and MMS marketing for Shopify.

shop

Discover →More details →
Privy for Shopify

Privy for Shopify

Free email popups with exit intent for Shopify.

shop

Discover →More details →
Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

Discover →More details →
Product Upsell

Product Upsell

Upsell & Cross-sell app for Shopify from Bold Commerce.

shop

Discover →More details →
Privy

Privy

Tools to grow your email list by using website banners, popups and exit intent.

widgets

Discover →More details →
Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

Discover →More details →
route

route

Shipping protection for merchants.

shipping

Discover →More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

Discover →More details →
Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

Discover →More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

Discover →More details →
Shopify Plus

Shopify Plus

Shopify Plus is an ecommerce platform for high-volume and enterprise merchants.

shop

Discover →More details →
Shopify Product Reviews

Shopify Product Reviews

Product reviews plugin from Shopify for Shopify sites.

shop

Discover →More details →
Shopify Unlimited

Shopify Unlimited

Shopify Unlimited Version

shop

Discover →More details →
Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

Discover →More details →
Smile IO

Smile IO

Customer loyalty rewards incentive program widget for shops previously known as Sweet Tooth.

widgets

Discover →More details →
Tracktor Order Tracking

Tracktor Order Tracking

Real-time package tracking and order status for Shopify.

shop

Discover →More details →
UpSellit

UpSellit

Artificial Intellgence Sales Agent - robot chat to keep a potential customer on your site.

analytics

Discover →More details →
Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

Discover →More details →
YouTube

YouTube

Embedded videos from YouTube.

media

Discover →More details →
Zendesk

Zendesk

Organize, prioritize and engage with others on support requests.

mx

Discover →More details →
Zendesk Embeddables

Zendesk Embeddables

Embeddables seamlessly integrate Zendesk functionality into any native environment.

widgets

Discover →More details →
Zopim

Zopim

Provide live customer help instantaneously. Now known as Zendesk Chat.

widgets

Discover →More details →
Zonos

Zonos

Cross-border eCommerce SaaS solution.

widgets

Discover →More details →

Ready to dive in?
Get started today.

People are also tracking these brands marketing strategy

Miss Cop Official

Personal Care

More details →

Muri Lelu

Personal Care

More details →

100% Pure

Personal Care

More details →

Bread Beauty Supply

Personal Care

More details →

Oh My Cream FR

Personal Care

More details →

Humby Organics

Personal Care

More details →

Related Insights

How to Promote Reviews In Ecommerce Marketing Campaigns [Ads + Emails]

Reviews are pure Gold -- the best thing that ever happened to small businesses and eCommerce businesses.

Marketing
How to Promote Reviews In Ecommerce Marketing Campaigns [Ads + Emails]

Summer Ads Marketing Ideas you can try

This time, we’re showing you ads from different chosen brands. We hope you’ll get some more tips to build your own campaign.

Marketing
Summer Ads Marketing Ideas you can try

Outdoor Voices Email Marketing Ecommerce Strategy: Pick Lessons

Sit tight and we’ll explore some valuable lessons from Outdoor Voices email marketing strategy and ads.

Marketing
Outdoor Voices Email Marketing Ecommerce Strategy: Pick Lessons

Related Industries

Makeup

brands overview

The makeup industry is a broad term that can refer to the business of manufacturing, selling, and using cosmetics. It can also refer to the study of how cosmetics are made and used. The main brands in the makeup industry are L’Oréal, Estée Lauder, and Coty. The target market for the makeup industry is typically women aged 18-34. Some interesting niches in the makeup industry include natural and organic cosmetics, vegan cosmetics, and halal cosmetics.

Makeup
brands →

Cosmetics

brands overview

Cosmetics
brands →

Personal Care

brands overview

Personal Care
brands →

Ready to dive in?
Get started today.