Mahabis

Marketing Strategy Breakdown

Logo of
Mahabis
An overview of
Mahabis
Marketing Strategy data - their Email Marketing Strategy (some of their
Ometria
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Mahabis

- Ecommerce marketing strategy

We'll explore here some marketing assets of Mahabis , especially regarding their ecommerce email marketing strategy.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 30 characters, they're doing just ok! Mahabis could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Ometria .

Fun fact - they're using emojis in 44715% of their emails - the main ones they use are 🔥 ❤️ 🌸.

On Panoramata, we gather and analyze the entire Mahabis email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'easy breezy comfortable' and '20% off ends soon'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 57 on https://mahabis.com/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Mahabis

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
30.0
characters

What about

Mahabis

then?

With their average of

30

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2235.83
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.2
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Mahabis

 gets a score of

-1.2

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Ometria

Most common words

just - got - easier - these - stay - pair

Emoji use in subject lines

03.06
% of subject lines have emojis

Most popular emojis

🔥 - ❤️ - 🌸

🔥 - ❤️ - 🌸

Fun emoji take, right? What does that mean for their digital marketing strategy? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.Amongst their emoji usage, we can see they're using what we call here "Important Alert emojis" (for example, 🚨, ⚡, 📣, 💥, ❗ or 🔥). These emojis are here for one clear reason: highlight the email subject in the subscriber inbox. It clearly states that the audience should open the email, because there's something important happenning.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Mahabis

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Featured Email Marketing Assets from

Mahabis

easy breezy comfortable

easy breezy comfortable

Email from

Mahabis

20% off ends soon

20% off ends soon

Email from

Mahabis

father's day: save up to 20%

father's day: save up to 20%

Email from

Mahabis

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Featured Ads and Paid Media Examples from

Mahabis

Mahabis
Mahabis

✈️ going away? 💼 take the comfort of home with you, thanks to the lightweight, versatile nature of mahabis slippers. shop our range of beautifully designed slippers, and save 15% on your first order with our welcome offer.

save 15% with our welcome offer

save 15% with our welcome offer

Feed Ad from

Mahabis

Mahabis
Mahabis

✈️ going away? 💼 take the comfort of home with you, thanks to the lightweight, versatile nature of mahabis slippers. shop our range of beautifully designed slippers, and save 15% on your first order with our welcome offer.

save 15% with our welcome offer

save 15% with our welcome offer

Feed Ad from

Mahabis

Mahabis
Mahabis

going away? take the comfort of home with you, thanks to the lightweight, versatile nature of mahabis slippers. shop our range of beautifully designed slippers, and save 15% on your first order with our welcome offer.

save 15% with our welcome offer

save 15% with our welcome offer

Feed Ad from

Mahabis

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://mahabis.com/

Domain Rating

57
This is the overall metric that matters most, as it sets
Mahabis
domain SEO authority.

It shows the power of
Mahabis
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://mahabis.com/
, as their domain authority is
57
, their score can be considered under average.

Here, for
https://mahabis.com/
, as their domain authority is
57
, their score can be considered average.

Here, for
https://mahabis.com/
, as their domain authority is
57
, their score can be considered pretty good! 🙌

Here, for
https://mahabis.com/
, as their domain authority is
57
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

12820
One of the most important metrics for
Mahabis
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
3239
) and their Domain Rating.

Total Keywords

3239
Why does this matter for
Mahabis
SEO strategy? 

This is the total number of keywords where 
Mahabis
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1642
The total number of domain who have a link to  
Mahabis
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

10980
What's a backlink? A link from another domain that redirect to  
Mahabis
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

10738

Backlinks NoFollow

3591

Backlinks Redirect

240

Backlinks Images

2396

Backlinks Frame

0

Backlinks Form

1

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Softwares and Marketing eCommerce Stack

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Back in Stock

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

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Digital Window

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Drawbridge

Drawbridge

Precision audience targeting technology. Now Linkedin Ads.

ads

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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iubenda

iubenda

iubenda allows you to generate a Privacy Policy in three steps.

widgets

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"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
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"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
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find the perfect example
"
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Related Industries

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brands overview

The footwear industry is part of the Fashion industry and can be defined as the businesses and activities involved in the design, manufacture, and sale of shoes. It constitutes an important sector of the economy. Footwear may be considered a basic needs item, following closely, in importance, other items such as food, shelter, and clothing. The global footwear market is highly competitive and fragmented with a few major players and an array of smaller players, including designers, marketers, manufacturers, and retailers. Nike and Adidas are the major players in industry.

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