Cult clothing brand known for its traditional craftsmanship and sense of fun. Famous for its classic blazers, rugby shirts, tees, and accessories for men and women, as well as its irreverent, limited-edition capsules and collaborations.
You can access here some of the data we collect on Rowing Blazers ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Rowing Blazers team!
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
Fun fact - they're using emojis in 5.67% of their emails - the main ones they use are ♉ ♊ 🌎 ♥️ 💚 ♈.
On Panoramata, we gather and analyze the entire Rowing Blazers email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Oriel College The Tortoise Club and Oxford Rowing' and 'Back in Stock: International Rugbies 🗺'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 60 on https://rowingblazers.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.
So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.
Average subject lenght
What about
Rowing Blazers
then?
With their average of
29
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Rowing Blazers
gets a score of
-2.0
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
FLEECES - Welcome - Jack - by - Holidays - Carlson
Emoji use in subject lines
Most popular emojis
♉ - ♊ - 🌎 - ♥️ - 💚 - ♈
♉ - ♊ - 🌎 - ♥️ - 💚 - ♈
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Oriel College The Tortoise Club and Oxford Rowing
Email from
Rowing Blazers
Back in Stock: International Rugbies 🗺
Email from
Rowing Blazers
25% Off: The Royal Jubilee Sale 🇬🇧
Email from
Rowing Blazers
Feed Ad from
Rowing Blazers
Feed Ad from
Rowing Blazers
Feed Ad from
Rowing Blazers
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
Klaviyo
Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.
Email Marketing
Discover →More details →Amazon Payments
With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.
payment
Discover →More details →
Back in Stock
Makes it possible for customers to sign up for back in stock email alerts.
widgets
Discover →More details →Bing Universal Event Tracking
Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.
analytics
Discover →More details →
CrazyEgg
Crazy Egg provides visualization of visits to your website.
analytics
Discover →More details →Criteo OneTag
The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.
ads
Discover →More details →Facebook Pixel
Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.
analytics
Discover →More details →
Flow Commerce
Platform enables brands to go global, by capturing international demand for their products.
shop
Discover →More details →Google Conversion Tracking
This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).
analytics
Discover →More details →Google Universal Analytics
The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.
analytics
Discover →More details →Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.
analytics
Discover →More details →Google Tag Manager
Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.
widgets
Discover →More details →
JustUno
Social marketing technology that attempts to generate more sales through social marketing.
widgets
Discover →More details →MailChimp for Shopify
Connect your Shopify store with your MailChimp account.
shop
Discover →More details →Microsoft Advertising
Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.
ads
Discover →More details →Pinterest Conversion Tracking
Tag that allows you to track actions people take on your website after viewing your Promoted Pin.
analytics
Discover →More details →
PayPal Button
This page contains content from PayPal which includes checkout buttons.
payment
Discover →More details →
Rebuy
Data-driven personalization and merchandizing solutions for eCommerce.
analytics
Discover →More details →
Shopify Conversions
This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.
shop
Discover →More details →Shopify
Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.
shop
Discover →More details →Shopify Custom Theme
This site is using a custom Shopify Theme and not one from the Shopify Theme template library.
shop
Discover →More details →
Shopify Pay
Shopify Pay - PCI compliant end to end payment solution from Shopify.
payment
Discover →More details →
Squarespace
Hosted CMS solution from creating and maintaining a website, blog or portfolio.
cms
Discover →More details →
zipPay
Buy now and pay later online and in-store system from Australia. Includes zipMoney.
payment
Discover →More details →Your VIP customers love your brand and have demonstrated loyalty to your company. If there’s anyone who you owe success to, the VIP segment is on top of the list. How special you treat them means a lot to them, being your brand loyalists.
Global eCommerce is the new reality. Your user base, visitors, and customers come from various parts of the world.
Today, we’re going to focus on another proven effective marketing strategy – Short Message Service (SMS) subscription campaign.
Facebook ads (and now extended to Instagram ads) are hugely popular for eCommerce brands across the popular industries such as fashion, apparel, beverages, and others.
