Rowing Blazers

Marketing Strategy Breakdown

Logo of
Rowing Blazers

Cult clothing brand known for its traditional craftsmanship and sense of fun. Famous for its classic blazers, rugby shirts, tees, and accessories for men and women, as well as its irreverent, limited-edition capsules and collaborations.

An overview of
Rowing Blazers
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Rowing Blazers

- Ecommerce marketing strategy

You can access here some of the data we collect on Rowing Blazers ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Rowing Blazers team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 5.67% of their emails - the main ones they use are ♉ ♊ 🌎 ♥️ 💚 ♈.

On Panoramata, we gather and analyze the entire Rowing Blazers email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Oriel College The Tortoise Club and Oxford Rowing' and 'Back in Stock: International Rugbies 🗺'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 60 on https://rowingblazers.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Rowing Blazers

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
29.0
characters

What about

Rowing Blazers

then?

With their average of

29

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

6426.29
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Rowing Blazers

 gets a score of

-2.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

FLEECES - Welcome - Jack - by - Holidays - Carlson

Emoji use in subject lines

5.67
% of subject lines have emojis

Most popular emojis

♉ - ♊ - 🌎 - ♥️ - 💚 - ♈

♉ - ♊ - 🌎 - ♥️ - 💚 - ♈

Fun emoji take, right? What does that mean for their digital marketing strategy? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.Looking at their emoji usage, they're also using emojis for their environnemental pledge, showing their value right from the subject line, so the audience doesn't even have to open the email to actually understand what value they're pledging.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more insights?
Unlock everything about

Rowing Blazers

with Panoramata

Featured Email Marketing Assets from

Rowing Blazers

Oriel College The Tortoise Club and Oxford Rowing

Oriel College The Tortoise Club and Oxford Rowing

Email from

Rowing Blazers

Back in Stock: International Rugbies 🗺

Back in Stock: International Rugbies 🗺

Email from

Rowing Blazers

25% Off: The Royal Jubilee Sale 🇬🇧

25% Off: The Royal Jubilee Sale 🇬🇧

Email from

Rowing Blazers

Looking for ecommerce marketing inspiration? Subscribe to our newsletter!

Get 104 Email Marketing Ideas for free

We'll never send you spam. Never.

Featured Ads and Paid Media Examples from

Rowing Blazers

Rowing Blazers
Rowing Blazers

Feed Ad from

Rowing Blazers

Rowing Blazers
Rowing Blazers

Feed Ad from

Rowing Blazers

Rowing Blazers
Rowing Blazers

Feed Ad from

Rowing Blazers

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://rowingblazers.com/

Domain Rating

60
This is the overall metric that matters most, as it sets
Rowing Blazers
domain SEO authority.

It shows the power of
Rowing Blazers
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://rowingblazers.com/
, as their domain authority is
60
, their score can be considered under average.

Here, for
https://rowingblazers.com/
, as their domain authority is
60
, their score can be considered average.

Here, for
https://rowingblazers.com/
, as their domain authority is
60
, their score can be considered pretty good! 🙌

Here, for
https://rowingblazers.com/
, as their domain authority is
60
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

37387
One of the most important metrics for
Rowing Blazers
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
9554
) and their Domain Rating.

Total Keywords

9554
Why does this matter for
Rowing Blazers
SEO strategy? 

This is the total number of keywords where 
Rowing Blazers
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1988
The total number of domain who have a link to  
Rowing Blazers
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

52288
What's a backlink? A link from another domain that redirect to  
Rowing Blazers
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

52223

Backlinks NoFollow

4509

Backlinks Redirect

57

Backlinks Images

38727

Backlinks Frame

8

Backlinks Form

0

Happening right now: 
Benchmark and track your competitors automatically

Upcoming Learning Session - Online Webinar

Tune in to find our how to automatically benchmark monitor your competitors' marketing strategy (or any inspirational
brand) & get endless marketing inspiration.

With Panoramata, get your competitive advantage for e-commerce marketing, delivered in your dashboard and to your inbox*

*20 times faster than it would take to gather this information yourself

Email & SMS marketing monitoring

We monitor your competitors emails & sms, and organize them for you.

Email flows & sequences breakdown

Discover your competitors' lost checkout flow, welcome flow, etc.

Ads monitoring

On several networks, you can see and save the ads published by your competitors, with full history access.

Brand profiles and Calendar View

Instantly see what a brand is doing well and when she's the most active.

Landing pages tracking

We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.

Industry-specific Benchmarks

Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.

Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

Discover →More details →
Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

Discover →More details →
Attentive

Attentive

Personalized mobile messaging platform.

analytics

Discover →More details →
Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

Discover →More details →
Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

Discover →More details →
CrazyEgg

CrazyEgg

Crazy Egg provides visualization of visits to your website.

analytics

Discover →More details →
Criteo OneTag

Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

ads

Discover →More details →
Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

Discover →More details →
Easy GDPR

Easy GDPR

GDPR compliant plugin by Innonic.

widgets

Discover →More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

Discover →More details →
Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

Discover →More details →
Flow Commerce

Flow Commerce

Platform enables brands to go global, by capturing international demand for their products.

shop

Discover →More details →
Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

Discover →More details →
Gladly

Gladly

Customer service technology platform.

analytics

Discover →More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

Discover →More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →

Discover the best way to track brands (like

Rowing Blazers

) in one single platform

Monitor automatically your e-commerce competitors' digital marketing strategy and access unlimited inspiration. Track newsletters, flows, ads, landing pages, SMS, tech stack and much more. Save more than 20 hours/mo.

Let us spy for you so you can invest your time strategizing and creating new campaigns, rather on checking what your competitors are doing.

My name's Mehdi, I'm the founder. See how Panoramata works:

Get Started for Free

1 minute signup, no Credit Card required

mehdi, founder of panoramata
Book Demo with Mehdi

Schedule a time

★★★★★

"I feel like I'm saving a day a week.
I don't miss anything anymore."
★★★★★

"It's crazy good, it's my own Pinterest x Emails x Ads Libraries"
★★★★★

"It's way easier to plan any big campaign like Black Friday."

What our customers say

Join 1,000+ ecommerce companies & start tracking your competitors instantly in one place.
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"
"Saves me hours!"
"It's incredible
how much things I learned
on competitors"
"I can see it had been built for me"
"It's so easy to
find the perfect example
"
"I feel so much better"

Ready to dive in?
Get started today.

More brands you could track today on Panoramata

Snux

Fashion

More details →

Louis Vuitton

Lifestyle

More details →

Kith

Fashion

More details →

BYLT Basics

Fashion

More details →

Brunt

Fashion

More details →

Vestiaire Collective

Fashion

More details →

Related Insights

Reward Your VIP Customers with These Email Examples

Your VIP customers love your brand and have demonstrated loyalty to your company. If there’s anyone who you owe success to, the VIP segment is on top of the list. How special you treat them means a lot to them, being your brand loyalists.

Marketing
Reward Your VIP Customers with These Email Examples

10 Social Ads Templates to Use for Your Ecommerce Store

If your brainstorming sessions are leaving you without good ideas for your next ad campaign, this list will save you from mental drain. Spend less time finding the next big idea and learn from how other ecommerce brands promote themselves on social media. We’ve come across hundreds of social media ads and email campaigns and have compiled the top templates that several brands use. 

Marketing
10 Social Ads Templates to Use for Your Ecommerce Store

How to Use Comparisons In Email Marketing [Updated for 2023]

When you learn how to compare with competitors, and be able to communicate the differences, you’d be educating your customers, showing them insights that they’d not get otherwise, and helping them make better decisions. 

Marketing
How to Use Comparisons In Email Marketing  [Updated for 2023]

How to Introduce Someone to your Brand with Email Marketing [Examples & tips]

Welcome email sequences sent out to your new subscribers and/or customers are a fantastic opportunity to make those critical first impressions matter. Automated welcome email sequences help you automate this part of email marketing effectively.

Marketing
How to Introduce Someone to your Brand with Email Marketing [Examples & tips]

Related Industries

Clothes

brands overview

Clothes, being part of the Fashion industry, reflects an individual’s culture, personality, and preferences. Clothes began as a necessity to provide physical safeguards to the body from weather, heat, dust, rain and cold. Now due to the trends, they can tell us a great deal about a person's background, social status, style and mood. 

Clothes
brands →

Accessories

brands overview

Accessories
brands →

Fashion

brands overview

The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

Fashion
brands →

Ready to dive in?
Get started today.