Rowing Blazers

Marketing Strategy Breakdown

Logo of
Rowing Blazers

Cult clothing brand known for its traditional craftsmanship and sense of fun. Famous for its classic blazers, rugby shirts, tees, and accessories for men and women, as well as its irreverent, limited-edition capsules and collaborations.

An overview of
Rowing Blazers
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Fashion
ecommerce industry.

Rowing Blazers

- Ecommerce marketing strategy

You can access here some of the data we collect on Rowing Blazers ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 29 characters, they're doing very good, that's exactly where we see a good open rate correlation. Kudos to the Rowing Blazers team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 5.67% of their emails - the main ones they use are ♉ ♊ 🌎 ♥️ 💚 ♈.

On Panoramata, we gather and analyze the entire Rowing Blazers email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Oriel College The Tortoise Club and Oxford Rowing' and 'Back in Stock: International Rugbies 🗺'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 60 on https://rowingblazers.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Rowing Blazers

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
29.0
characters

What about

Rowing Blazers

then?

With their average of

29

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

6426.29
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.0
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Rowing Blazers

 gets a score of

-2.0

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

FLEECES - Welcome - Jack - by - Holidays - Carlson

Emoji use in subject lines

5.67
% of subject lines have emojis

Most popular emojis

♉ - ♊ - 🌎 - ♥️ - 💚 - ♈

♉ - ♊ - 🌎 - ♥️ - 💚 - ♈

Fun emoji take, right? What does that mean for their digital marketing strategy? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.Looking at their emoji usage, they're also using emojis for their environnemental pledge, showing their value right from the subject line, so the audience doesn't even have to open the email to actually understand what value they're pledging.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Rowing Blazers

Featured Email Marketing Assets from

Rowing Blazers

Oriel College The Tortoise Club and Oxford Rowing

Oriel College The Tortoise Club and Oxford Rowing

Email from

Rowing Blazers

Back in Stock: International Rugbies 🗺

Back in Stock: International Rugbies 🗺

Email from

Rowing Blazers

25% Off: The Royal Jubilee Sale 🇬🇧

25% Off: The Royal Jubilee Sale 🇬🇧

Email from

Rowing Blazers

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Rowing Blazers

Featured Ads and Paid Media Assets from

Rowing Blazers

Rowing Blazers
Rowing Blazers

Feed Ad from

Rowing Blazers

Rowing Blazers
Rowing Blazers

Feed Ad from

Rowing Blazers

Rowing Blazers
Rowing Blazers

Feed Ad from

Rowing Blazers

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://rowingblazers.com/

Domain Rating

60
This is the overall metric that matters most, as it sets
Rowing Blazers
domain SEO authority.

It shows the power of
Rowing Blazers
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://rowingblazers.com/
, as their domain authority is
60
, their score can be considered under average.

Here, for
https://rowingblazers.com/
, as their domain authority is
60
, their score can be considered average.

Here, for
https://rowingblazers.com/
, as their domain authority is
60
, their score can be considered pretty good! 🙌

Here, for
https://rowingblazers.com/
, as their domain authority is
60
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

37387
One of the most important metrics for
Rowing Blazers
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
9554
) and their Domain Rating.

Total Keywords

9554
Why does this matter for
Rowing Blazers
SEO strategy? 

This is the total number of keywords where 
Rowing Blazers
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1988
The total number of domain who have a link to  
Rowing Blazers
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

52288
What's a backlink? A link from another domain that redirect to  
Rowing Blazers
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

52223

Backlinks NoFollow

4509

Backlinks Redirect

57

Backlinks Images

38727

Backlinks Frame

8

Backlinks Form

0

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Rowing Blazers

Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Apple Pay

Apple Pay

The website accepts payments with Apple Pay.

payment

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Attentive

Attentive

Personalized mobile messaging platform.

analytics

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Back in Stock

Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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CrazyEgg

CrazyEgg

Crazy Egg provides visualization of visits to your website.

analytics

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Criteo OneTag

Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

ads

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

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Easy GDPR

Easy GDPR

GDPR compliant plugin by Innonic.

widgets

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Facebook Pixel for Shopify

Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

analytics

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Flow Commerce

Flow Commerce

Platform enables brands to go global, by capturing international demand for their products.

shop

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Flexify

Flexify

Sync the Shopify store with your Facebook Product Catalog.

shop

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Gladly

Gladly

Customer service technology platform.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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JustUno

JustUno

Social marketing technology that attempts to generate more sales through social marketing.

widgets

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MailChimp for Shopify

MailChimp for Shopify

Connect your Shopify store with your MailChimp account.

shop

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MailChimp

MailChimp

MailChimp is a widely used Email Marketing platform.

email

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Microsoft Advertising

Microsoft Advertising

Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.

ads

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Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

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PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

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PayPal

PayPal

The website accepts payments with PayPal.

payment

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Rebuy

Rebuy

Data-driven personalization and merchandizing solutions for eCommerce.

analytics

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QuadPay

QuadPay

Buy now pay later system - now owned by ZipPay.

payment

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify Hosted

Shopify Hosted

The IP of this system is on Shopify.

hosting

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

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Squarespace

Squarespace

Hosted CMS solution from creating and maintaining a website, blog or portfolio.

cms

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Yieldify

Yieldify

Shop cart abandonment and lead generation service.

analytics

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YouTube

YouTube

Embedded videos from YouTube.

media

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zipPay

zipPay

Buy now and pay later online and in-store system from Australia. Includes zipMoney.

payment

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Related Industries

Clothes

brands overview

Clothes, being part of the Fashion industry, reflects an individual’s culture, personality, and preferences. Clothes began as a necessity to provide physical safeguards to the body from weather, heat, dust, rain and cold. Now due to the trends, they can tell us a great deal about a person's background, social status, style and mood. 

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Accessories

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Fashion

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The fashion industry is unique - it is a highly competitive market. There are many different brands and styles of clothing available, so companies have to work hard to stand out from the crowd. The fashion industry is also affected by changes in fashion. What is popular today may not be popular tomorrow, so companies have to be prepared to change with the times. That is why the most successful campaigns are known for their use of celebrity endorsements, creative visuals, and catchy slogans. They have helped to increase the visibility of these brands and make them more desirable to consumers.

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