Mansur Gavriel

Marketing Strategy Breakdown

Logo of
Mansur Gavriel
An overview of
Mansur Gavriel
Marketing Strategy data - their Email Marketing Strategy (some of their
Listrak
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Accessories
ecommerce industry.

Mansur Gavriel

- Ecommerce marketing strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand Mansur Gavriel ecommerce marketing strategy - and from other brands from the Accessories industry.

Regarding some datapoints we have on their email marketing strategy, they could improve, especially regarding their Average Spam score, we consider it ok, at the limit since it's -0,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 21 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Mansur Gavriel team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Listrak (a great email marketing campaign manager, even if it can be hard to setup and that their analytics could be hard to manage - it's a great choice for many brands though!).

Fun fact - they're using emojis in 7.43% of their emails - the main ones they use are 🌈 💙 🌼 ☁️ ❤️ 🍂.

We display here a overview of Mansur Gavriel email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, two of them were 'SALE: UP TO 40% OFF' and 'New styles added to Sale'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 62 on https://www.mansurgavriel.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Mansur Gavriel

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
21.0
characters

What about

Mansur Gavriel

then?

With their average of

21

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1467.34
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Mansur Gavriel

 gets a score of

-0.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Listrak

Most common words

Best - of - WINTER - SALE - A - OFF

Emoji use in subject lines

7.43
% of subject lines have emojis

Most popular emojis

🌈 - 💙 - 🌼 - ☁️ - ❤️ - 🍂

🌈 - 💙 - 🌼 - ☁️ - ❤️ - 🍂

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Mansur Gavriel

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Featured Email Marketing Assets from

Mansur Gavriel

SALE: UP TO 40% OFF

SALE: UP TO 40% OFF

Email from

Mansur Gavriel

New styles added to Sale

New styles added to Sale

Email from

Mansur Gavriel

Looking for a new tote?

Looking for a new tote?

Email from

Mansur Gavriel

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Featured Ads and Paid Media Examples from

Mansur Gavriel

Mansur Gavriel
Mansur Gavriel

Feed Ad from

Mansur Gavriel

Mansur Gavriel
Mansur Gavriel

Feed Ad from

Mansur Gavriel

Mansur Gavriel
Mansur Gavriel

Feed Ad from

Mansur Gavriel

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.mansurgavriel.com/

Domain Rating

62
This is the overall metric that matters most, as it sets
Mansur Gavriel
domain SEO authority.

It shows the power of
Mansur Gavriel
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.mansurgavriel.com/
, as their domain authority is
62
, their score can be considered under average.

Here, for
https://www.mansurgavriel.com/
, as their domain authority is
62
, their score can be considered average.

Here, for
https://www.mansurgavriel.com/
, as their domain authority is
62
, their score can be considered pretty good! 🙌

Here, for
https://www.mansurgavriel.com/
, as their domain authority is
62
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

42103
One of the most important metrics for
Mansur Gavriel
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
6423
) and their Domain Rating.

Total Keywords

6423
Why does this matter for
Mansur Gavriel
SEO strategy? 

This is the total number of keywords where 
Mansur Gavriel
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

2723
The total number of domain who have a link to  
Mansur Gavriel
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

42322
What's a backlink? A link from another domain that redirect to  
Mansur Gavriel
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

41817

Backlinks NoFollow

7456

Backlinks Redirect

215

Backlinks Images

5589

Backlinks Frame

0

Backlinks Form

14

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Related Industries

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brands overview

The bag industry has always been a trending market in the fashion industry.  Bags have become an important accessory and are often used as completion pieces for a woman’s wardrobe. They promote growth in the fashion industry, and designers are including handbags in their collections more often to increase revenue.

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