Wild

Marketing Strategy Breakdown

Logo of
Wild
An overview of
Wild
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Wild

- Ecommerce marketing strategy

Interested to gather some elements regarding Wild ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a good email marketing strategy - if we look at their Average Spam score, it's good - being at -1,5 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 49 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 16.67% of their emails - the main ones they use are 💪 💐 🍓 🌈 🎉 🍑.

We display here a overview of Wild email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Have you tried our new Lily Petal & Freesia Natural Deodorant?' and 'Introducing the NEW Green Case + Elderflower & Cucumber and Mint & Aloe Vera!'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 66 on https://www.wearewild.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.

Wild

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
49.0
characters

What about

Wild

then?

With their average of

49

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

741.47
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.5
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Wild

 gets a score of

-1.5

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

this - bank - holiday - Introducing - Go - deodorant

Emoji use in subject lines

16.67
% of subject lines have emojis

Most popular emojis

💪 - 💐 - 🍓 - 🌈 - 🎉 - 🍑

💪 - 💐 - 🍓 - 🌈 - 🎉 - 🍑

What does it say about their email marketing strategy - especially on their subject lines? To improve their open rates, they're using the kind of emojis that triggers interest, because it shows that the brand provides unique/interesting value. This is done through these emojis: 👀, 🌟, 🤩, 💫 or 💎. It shows curiosity, unicity and demonstrates clear interest.Our favourite kind of emojis to use in a subject line, for sure. The "Happiness" kind. Even if they're not the most performant, these emojis are clearly showing the brand spirit and try to connect with the audience, on a emotionnal level. These emojis could be, for example, 🤗, 👍, 🥳 or 🎉.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Wild

with Panoramata

Featured Email Marketing Assets from

Wild

Have you tried our new Lily Petal & Freesia Natural Deodorant?

Have you tried our new Lily Petal & Freesia Natural Deodorant?

Email from

Wild

Introducing the NEW Green Case + Elderflower & Cucumber and Mint & Aloe Vera!

Introducing the NEW Green Case + Elderflower & Cucumber and Mint & Aloe Vera!

Email from

Wild

Wild weekend! Celebrate with a FREE case worth £7

Wild weekend! Celebrate with a FREE case worth £7

Email from

Wild

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Featured Ads and Paid Media Examples from

Wild

Wild
Wild

Serving up a bit of Spring for your pits. Wild's new Limited-Edition scent Lily Petal & Freesia 💐

Get ready to smell incredible with our new Lily Petal & Freesia scent

Get ready to smell incredible with our new Lily Petal & Freesia scent

Feed Ad from

Wild

Wild
Wild

Up your natural deodorant game with Wild. Delivered straight to your door, our deodorant is kind on your skin, and kind to the planet.

The UK's Top Rated Natural Deodorant

The UK's Top Rated Natural Deodorant

Feed Ad from

Wild

Wild
Wild

Essayez Wild - le déodorant rechargeable fabriqué à partir de plantes et conditionné de manière éco-consciente 🌿 Maintenant disponible en édition limitée dans le parfum Glace à la framboise 🍨.

Voici l'édition limitée du déodorant Glace à la framboise.

Voici l'édition limitée du déodorant Glace à la framboise.

Feed Ad from

Wild

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.wearewild.com/

Domain Rating

66
This is the overall metric that matters most, as it sets
Wild
domain SEO authority.

It shows the power of
Wild
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.wearewild.com/
, as their domain authority is
66
, their score can be considered under average.

Here, for
https://www.wearewild.com/
, as their domain authority is
66
, their score can be considered average.

Here, for
https://www.wearewild.com/
, as their domain authority is
66
, their score can be considered pretty good! 🙌

Here, for
https://www.wearewild.com/
, as their domain authority is
66
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

37580
One of the most important metrics for
Wild
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
3218
) and their Domain Rating.

Total Keywords

3218
Why does this matter for
Wild
SEO strategy? 

This is the total number of keywords where 
Wild
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1176
The total number of domain who have a link to  
Wild
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

50851
What's a backlink? A link from another domain that redirect to  
Wild
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

50376

Backlinks NoFollow

1361

Backlinks Redirect

14

Backlinks Images

45939

Backlinks Frame

0

Backlinks Form

1

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Softwares and Marketing eCommerce Stack

Hotjar for Shopify

Hotjar for Shopify

Install Hotjar on your Shopify store. Hotjar is a suite of analytic tools to assist in the gathering of qualitative data, providing feedback through tools such as heatmaps, session recordings, and surveys.

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Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

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Amazon Payments

Amazon Payments

With Amazon FPS, developers can accept payments on their website for selling goods or services, raise donations, execute recurring payments, and send payments.

payment

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Covet Pics

Covet Pics

Makes an Instagram feed into an eCommerce store.

widgets

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Easy Redirects by ESC

Easy Redirects by ESC

Bulk 301 Redirects & 404 Error Management for Shopify by Eastside Co.

shop

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

Discover →More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

Discover →More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

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Postscript

Postscript

SMS and MMS marketing for Shopify.

shop

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POWr for Shopify

POWr for Shopify

POWr plugins for Shopify.

shop

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POWr

POWr

Plugins for websites including social, galleries, forms etc..

widgets

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Shopify Pay

Shopify Pay

Shopify Pay - PCI compliant end to end payment solution from Shopify.

payment

Discover →More details →

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"I wish I knew this existed before"
"Best investment so far"
"Incredible benchmarks"
"Got
5 wow moments
instantly!"
"I'm saving a day a week"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
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"Just filled my todo with
awesome ideas
in 5'"
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what my competitors are doing
in 30s"
"We offer much more value to our clients"
"It's
Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
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awesome ideas
in 5'"
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what my competitors are doing
in 30s"
"We offer much more value to our clients"
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on competitors"
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find the perfect example
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Related Industries

Deodorants

brands overview

Deodorants are formulated to eliminate armpit odor. They're typically alcohol-based. When applied, they turn your skin acidic, which makes it less attractive to bacteria. Deodorants also commonly contain perfume to mask odor. 

Deodorants
brands →

Personal Care

brands overview

Personal Care
brands →

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