La Prairie

Marketing Strategy Breakdown

Logo of
La Prairie
An overview of
La Prairie
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

La Prairie

- Ecommerce marketing strategy

Emails, SEO, Marketing stack - you're in the right place to access some of the data to understand La Prairie ecommerce marketing strategy - and from other brands from the Personal Care industry.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,6 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 35 characters, they're doing just ok! La Prairie could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

We display here a overview of La Prairie email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'A magical encounter' and 'Carla Chan x La Prairie at Frieze New York'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 70 on https://www.laprairie.com/en-int/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

La Prairie

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
35.0
characters

What about

La Prairie

then?

With their average of

35

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2466.72
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.6
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

La Prairie

 gets a score of

-2.6

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

Day - Skincare - guide: - how - Experience - reaches

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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La Prairie

Featured Email Marketing Assets from

La Prairie

A magical encounter

A magical encounter

Email from

La Prairie

Carla Chan x La Prairie at Frieze New York

Carla Chan x La Prairie at Frieze New York

Email from

La Prairie

Skincare guide: how to capture radiance on your skin.

Skincare guide: how to capture radiance on your skin.

Email from

La Prairie

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

La Prairie

Featured Ads and Paid Media Assets from

La Prairie

La Prairie
La Prairie

시간을 초월한 아름다움을 선사하는 스위스 럭셔리 하우스, 라프레리의 '아트 오브 퍼펙션' 비스포크 뷰티 컨설테이션으로 초대합니다. 라프레리 스킨케어 전문 뷰티 어드바이저가 추천하는 산뜻한 여름 스킨케어를 위한 맞춤 리추얼을 경험해보세요. 라프레리 카카오톡 채널 추가 후, 라프레리 뷰티 컨설테이션을 지금 예약해보세요. #라프레리 #LAPRAIRIE #아트오브퍼펙션 #뷰티컨설테이션 #썸머스킨케어 #라프레리스킨캐비아

Feed Ad from

La Prairie

La Prairie
La Prairie

Start your La Prairie journey with a complimentary skin consultation and deluxe sample.

Complimentary Skin Consultation

Complimentary Skin Consultation

Feed Ad from

La Prairie

La Prairie
La Prairie

Start your La Prairie journey with a complimentary skin consultation and deluxe sample.

Complimentary Skin Consultation

Complimentary Skin Consultation

Feed Ad from

La Prairie

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.laprairie.com/en-int/

Domain Rating

70
This is the overall metric that matters most, as it sets
La Prairie
domain SEO authority.

It shows the power of
La Prairie
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.laprairie.com/en-int/
, as their domain authority is
70
, their score can be considered under average.

Here, for
https://www.laprairie.com/en-int/
, as their domain authority is
70
, their score can be considered average.

Here, for
https://www.laprairie.com/en-int/
, as their domain authority is
70
, their score can be considered pretty good! 🙌

Here, for
https://www.laprairie.com/en-int/
, as their domain authority is
70
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

3916
One of the most important metrics for
La Prairie
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
2243
) and their Domain Rating.

Total Keywords

2243
Why does this matter for
La Prairie
SEO strategy? 

This is the total number of keywords where 
La Prairie
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
La Prairie
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

4220
What's a backlink? A link from another domain that redirect to  
La Prairie
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

4177

Backlinks NoFollow

886

Backlinks Redirect

28

Backlinks Images

378

Backlinks Frame

15

Backlinks Form

0

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La Prairie

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

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AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

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Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

Discover →More details →
Criteo OneTag

Criteo OneTag

The Criteo OneTag is a JavaScript tag that allows Criteo to collect your user’s intentions as they navigate your website.

ads

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Criteo

Criteo

Behavioural targeting for e-commerce customers.

ads

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Demandware

Demandware

Tailored shopping experiences for consumers across all digital channels, including web, mobile and call center. Now known as Salesforce Commerce Cloud.

shop

Discover →More details →
Drawbridge

Drawbridge

Precision audience targeting technology. Now Linkedin Ads.

ads

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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LiveRamp

LiveRamp

CRM Retargeting & Data Onboarding app.

analytics

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Magento

Magento

Hosted and self hosted eCommerce CMS system. Owned by Adobe.

shop

Discover →More details →
Matomo

Matomo

Matomo is an open source web analytics software. It gives interesting reports on your website visitors, your popular pages, the search engines keywords they used, the language they speak and so much more. Previously known as Piwik Web Analytics.

analytics

Discover →More details →
Pubmatic

Pubmatic

PubMatic Enables Ad Optimization Across Every Ad Network

ads

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Rapleaf

Rapleaf

Marketing automation tools with the necessary data to help brands keep their customers engaged. Now TowerData.

analytics

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RockerBox

RockerBox

Recent user behaviour ad system.

ads

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Rubicon Project

Rubicon Project

Advertising optimization service.

ads

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Taboola

Taboola

Personalized recommendations technology.

ads

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Tapad

Tapad

Allows advertisers to engage the same consumer with consistent ads across multiple platforms.

ads

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The Trade Desk

The Trade Desk

Data-driven marketing suite that offers marketers a single place to buy all forms of online media.

ads

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Twitter Ads

Twitter Ads

Twitter advertising includes conversion tracking and re-marketing tools.

ads

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Twitter Analytics

Twitter Analytics

A tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Includes Twitter Conversion Tracking.

analytics

Discover →More details →
Yahoo Small Business

Yahoo Small Business

Yahoo advertising network and search engine marketing solutions.

ads

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Related Industries

Skincare

brands overview

The skincare industry is vast and ever-changing. It is one of the fastest-growing industries under personal care. We can broadly define the skincare industry as the businesses and products that are focused on improving the health and appearance of skin. This can include everything from cleansers and moisturizers to more specialized treatments for conditions like acne or wrinkles.  

Skincare
brands →

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brands overview

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brands →

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