Modern Fertility

Marketing Strategy Breakdown

Logo of
Modern Fertility
An overview of
Modern Fertility
Marketing Strategy data - their Email Marketing Strategy (some of their
Braze
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Health & Wellness
ecommerce industry.

Modern Fertility

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for Modern Fertility? You're in the right place!

The datapoints we have collected on their email marketing strategy leads to think that they could definetely improve, especially regarding their Average Spam score, we consider it not good since it's -0,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 42 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Braze (a customer engagement platform of which the main use case is multichannel marketing - they allow to manage cross-channel campaigns easily, much better than other platforms).

Fun fact - they're using emojis in 26.58% of their emails - the main ones they use are 👈 💋 ❤️ 👩🏻 ✨ 👨🏾.

We display here a overview of Modern Fertility email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'The latest on abortion access & support' and 'Pro athletes are about to speak out about fertility 👀'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 65 on https://modernfertility.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Modern Fertility

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
42.0
characters

What about

Modern Fertility

then?

With their average of

42

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

850.77
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-0.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Modern Fertility

 gets a score of

-0.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Braze

Most common words

20% - off - ~everything~ - Word - Q's - expires

Emoji use in subject lines

26.58
% of subject lines have emojis

Most popular emojis

👈 - 💋 - ❤️ - 👩🏻 - ✨ - 👨🏾

👈 - 💋 - ❤️ - 👩🏻 - ✨ - 👨🏾

What does it say about their email marketing strategy - especially on their subject lines? They're using the most common kind of emojis used in email marketing for ecommerce : "Preferred choice". Basically, any emoji that would highlight a choice/preference for the customer. These emojis include ⭐, ✨, ❤️, 💖, 😍 or 😻.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Unlock all the data about

Modern Fertility

Featured Email Marketing Assets from

Modern Fertility

The latest on abortion access & support

The latest on abortion access & support

Email from

Modern Fertility

Pro athletes are about to speak out about fertility 👀

Pro athletes are about to speak out about fertility 👀

Email from

Modern Fertility

These athletes are speaking out: Fertility hormone info is our fundamental right

These athletes are speaking out: Fertility hormone info is our fundamental right

Email from

Modern Fertility

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Modern Fertility

Featured Ads and Paid Media Assets from

Modern Fertility

Modern Fertility
Modern Fertility

Feed Ad from

Modern Fertility

Modern Fertility
Modern Fertility

Feed Ad from

Modern Fertility

Modern Fertility
Modern Fertility

Feed Ad from

Modern Fertility

Video - Funnel UX Ecommerce Review Analysis

SEO strategy, Organic keywords and Traffic details for

https://modernfertility.com/

Domain Rating

65
This is the overall metric that matters most, as it sets
Modern Fertility
domain SEO authority.

It shows the power of
Modern Fertility
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://modernfertility.com/
, as their domain authority is
65
, their score can be considered under average.

Here, for
https://modernfertility.com/
, as their domain authority is
65
, their score can be considered average.

Here, for
https://modernfertility.com/
, as their domain authority is
65
, their score can be considered pretty good! 🙌

Here, for
https://modernfertility.com/
, as their domain authority is
65
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

163323
One of the most important metrics for
Modern Fertility
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
122137
) and their Domain Rating.

Total Keywords

122137
Why does this matter for
Modern Fertility
SEO strategy? 

This is the total number of keywords where 
Modern Fertility
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

3215
The total number of domain who have a link to  
Modern Fertility
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

189
What's a backlink? A link from another domain that redirect to  
Modern Fertility
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

283

Backlinks NoFollow

0

Backlinks Redirect

1

Backlinks Images

26

Backlinks Frame

0

Backlinks Form

0

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Modern Fertility

Softwares and Marketing eCommerce Stack

Bing Universal Event Tracking

Bing Universal Event Tracking

Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.

analytics

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Drawbridge

Drawbridge

Precision audience targeting technology. Now Linkedin Ads.

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Drip

Drip

Drip is an ecommerce CRM that is built to help online brands by using on-site consumer behavior data to deliver personalized and scalable marketing journeys.

analytics

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Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

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Friendbuy

Friendbuy

A referral marketing optimization service.

cms

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FullStory

FullStory

FullStory lets product and support teams understand everything about the customer experience.

analytics

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Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Intercom

Intercom

Intercom is a customer relationship management and messaging tool for web app owners

widgets

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Impact

Impact

A marketing technology company, working to help brands grow by optimizing their paid marketing and media spend. Providing native integration of solutions in ad fraud prevention, marketing intelligence and partner marketing.

ads

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LiveRamp

LiveRamp

CRM Retargeting & Data Onboarding app.

analytics

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Outbrain

Outbrain

Outbrain provides content engagement by linking to other articles.

ads

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Outbrain Pixel

Outbrain Pixel

Outbrain advertising pixel.

ads

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Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

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Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Rapleaf

Rapleaf

Marketing automation tools with the necessary data to help brands keep their customers engaged. Now TowerData.

analytics

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Sendgrid

Sendgrid

SendGrid's cloud-based email infrastructure provides businesses with email delivery management.

mx

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Segment

Segment

Segment gives you the ability to instrument your web app for analytics once, and then send your data to any number of analytics services. Previously known as Segment.io

analytics

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Snap Pixel

Snap Pixel

With the Snap Pixel, advertisers can track their customers journey. Snapchat Ads.

ads

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SteelHouse

SteelHouse

Behavioral commerce platform, real time onsite offers, dynamic retargeting and other technology features.

analytics

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Taboola

Taboola

Personalized recommendations technology.

ads

Discover →More details →
Tapad

Tapad

Allows advertisers to engage the same consumer with consistent ads across multiple platforms.

ads

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TikTok

TikTok

TikTok videos mentions.

media

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The Trade Desk

The Trade Desk

Data-driven marketing suite that offers marketers a single place to buy all forms of online media.

ads

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TikTok Conversion Tracking Pixel

TikTok Conversion Tracking Pixel

TikTok advertising conversion tracking pixel.

analytics

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Twitter Ads

Twitter Ads

Twitter advertising includes conversion tracking and re-marketing tools.

ads

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Twitter Website Universal Tag

Twitter Website Universal Tag

A tool from Twitter that makes it possible for advertisers to track website conversions and manage tailored audience campaigns.

analytics

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Vimeo CDN

Vimeo CDN

This page uses content from the Vimeo CDN.

cdn

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Vimeo

Vimeo

Use Vimeo to exchange videos with only the people you want to. We have a bunch of different privacy options so you can choose exactly who can see your videos, and others can do the same. The website embeds vimeo.

media

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Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

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Related Industries

Health & Wellness

brands overview

The Health & Wellness industry encompasses all activities which promote physical and mental wellbeing. Some of the important aspects of the health and wellness industry include personal care/beauty, nutrition, weight management, fitness, preventive/personalized medicine, etc. These brands include Weight Watchers, Organifi, Lumen, five cbd, etc.

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