Interested to gather some elements regarding Nourished ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.
They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,5 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 25 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Nourished team!
If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).
On Panoramata, we gather and analyze the entire Nourished email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'Confirm Your Subscription' and 'Confirm Your Subscription'.
One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 47 on https://get-nourished.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.
So you can now access all the available datapoints - and remember, always base youself on a deep understanding of what your customer needs and wants - and that is different for every brand and audience.
Average subject length
What about
Nourished
then?
With their average of
25
characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?
Stay short!
characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!
characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.
Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.
Average email size
Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.
Average spam score
We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.
So,
Nourished
gets a score of
-2.5
. What does that mean exactly for their email marketing strategy ?
Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!
It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.
Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.
Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.
Usual sending provider
Klaviyo
Most common words
Subscription - Your - Confirm - Subscription - Your - Confirm
Emoji use in subject lines
Most popular emojis
(soon)
(soon)
Average Weekly Emails vs. Industry
Average Daily Ads and Time Running vs. Industry
Confirm Your Subscription
Email from
Nourished
Confirm Your Subscription
Email from
Nourished
Email from
Nourished
Do you want fresh breath on the go with added vitamins?Our Nutristacks developed in conjunction with Colgate are formulated to nourish teeth, strengthen enamel and support healthy plaque pH levels. Limited edition, while stocks last!✅ Use in addition to brushing to support teeth and enamel✅ Added vitamins suited to your health goals✅ Taken on the go, giving you fresh breath✅ Enhances oral protection✅ Scientifically backed ingredients✅ Freshly made-to-order✅ 99.5% of the nutritional value you needComplete our 2 minute consultation questionnaire and our clever proprietary algorithm will recommend the best Colgate Nutristack suited to you.
Feed Ad from
Nourished
Do you want fresh breath on the go with added vitamins?Our Nutristacks developed in conjunction with Colgate are formulated to nourish teeth, strengthen enamel and support healthy plaque pH levels. Limited edition, while stocks last!✅ Use in addition to brushing to support teeth and enamel✅ Added vitamins suited to your health goals✅ Taken on the go, giving you fresh breath✅ Enhances oral protection✅ Scientifically backed ingredients✅ Freshly made-to-order✅ 99.5% of the nutritional value you needComplete our 2 minute consultation questionnaire and our clever proprietary algorithm will recommend the best Colgate Nutristack suited to you.
Feed Ad from
Nourished
Freshly made on demand, our tasty Life Stack vitamins have been carefully formulated to help complement and enhance your mind and body's requirements, whatever your day-to-day looks like.✅ Vegan & Sugar Free✅ Made in the UK✅ 99.5% Efficacy
Feed Ad from
Nourished
Domain Rating
Estimated Traffic
Total Keywords
Domains
Total Backlinks
Backlinks Profile
Backlinks Text
Backlinks NoFollow
Backlinks Redirect
Backlinks Images
Backlinks Frame
Backlinks Form
We monitor your competitors emails & sms, and organize them for you.
Discover your competitors' lost checkout flow, welcome flow, etc.
On several networks, you can see and save the ads published by your competitors, with full history access.
Instantly see what a brand is doing well and when she's the most active.
We track the changes made by your competitors on their website and on the landing pages they're using in their paid media.
Based on all collected data, we build industry benchmarks you'll use for real, and share to your team/clients.
1 minute signup, no Credit Card required
with Mehdi, our founder
Social media may have gained popularity and influence over the past decade but ecommerce brands should still build a solid email marketing strategy. It’s a big piece of the puzzle in marketing an ecommerce direct-to-consumer business because it’s a highly effective lead-generation tool that builds rapport with your customers and drives sales. In this article, we’ll cover what email marketing is, why it’s crucial for DTC ecommerce brands, and the 30 most effective email marketing campaigns you should be running ASAP.
Every brand wants to succeed and appeal to its audience… and beyond. Truth is… it’s hard - it’s hard in essence, but today, it’s also particularly hard because there are 1000s brands like you trying to do the same thing with the sole goal of engaging with the same audience you’re targeting.
Writing a good subject line is very important for your email marketing campaign.
