Oris

Marketing Strategy Breakdown

Logo of
Oris
An overview of
Oris
Marketing Strategy data - their Email Marketing Strategy (some of their
Mailchimp
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Accessories
ecommerce industry.

Oris

- Ecommerce marketing strategy

Interested to gather some elements regarding Oris ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -4,3 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 27 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Oris team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Mailchimp (for a long time, the best ESP, from far - especially for small merchants and bloggers - but as soon as you start to scale your ecommerce, this might not be the best choice).

On Panoramata, we gather and analyze the entire Oris email marketing strategy - along with other brands from the Accessories industry. Amongst their last emails sent, two of them were 'Change for the Better Days are back' and 'WIN: A trip to Hölstein'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 71 on https://www.oris.ch/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Oris

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
27.0
characters

What about

Oris

then?

With their average of

27

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

511.97
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-4.3
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Oris

 gets a score of

-4.3

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Mailchimp

Most common words

Calibre - 400 - New - year - EXTENDED: - Days

Emoji use in subject lines

0.0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Oris

Featured Email Marketing Assets from

Oris

Change for the Better Days are back

Change for the Better Days are back

Email from

Oris

WIN: A trip to Hölstein

WIN: A trip to Hölstein

Email from

Oris

The day has come

The day has come

Email from

Oris

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Oris

Featured Ads and Paid Media Assets from

Oris

Oris
Oris

Feed Ad from

Oris

Oris
Oris

Feed Ad from

Oris

Oris
Oris

Feed Ad from

Oris

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.oris.ch/

Domain Rating

71
This is the overall metric that matters most, as it sets
Oris
domain SEO authority.

It shows the power of
Oris
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.oris.ch/
, as their domain authority is
71
, their score can be considered under average.

Here, for
https://www.oris.ch/
, as their domain authority is
71
, their score can be considered average.

Here, for
https://www.oris.ch/
, as their domain authority is
71
, their score can be considered pretty good! 🙌

Here, for
https://www.oris.ch/
, as their domain authority is
71
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

244568
One of the most important metrics for
Oris
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
26055
) and their Domain Rating.

Total Keywords

26055
Why does this matter for
Oris
SEO strategy? 

This is the total number of keywords where 
Oris
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

3963
The total number of domain who have a link to  
Oris
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

458654
What's a backlink? A link from another domain that redirect to  
Oris
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

458544

Backlinks NoFollow

16165

Backlinks Redirect

95

Backlinks Images

143647

Backlinks Frame

13

Backlinks Form

1

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Oris

Softwares and Marketing eCommerce Stack

AdRoll

AdRoll

AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.

ads

Discover →More details →
Facebook Pixel

Facebook Pixel

Facebook Pixel is Facebooks conversion tracking system for ads on Facebook to websites.

analytics

Discover →More details →
Google Analytics Classic

Google Analytics Classic

Classic Google Analytics - sites that are using non-universal analytics code.

analytics

Discover →More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

Discover →More details →
Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

Discover →More details →
Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Pinterest Conversion Tracking

Pinterest Conversion Tracking

Tag that allows you to track actions people take on your website after viewing your Promoted Pin.

analytics

Discover →More details →
Pinterest

Pinterest

Content from the social image sharing website Pinterest.

widgets

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Rapleaf

Rapleaf

Marketing automation tools with the necessary data to help brands keep their customers engaged. Now TowerData.

analytics

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Twitter Ads

Twitter Ads

Twitter advertising includes conversion tracking and re-marketing tools.

ads

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Twitter Analytics

Twitter Analytics

A tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Includes Twitter Conversion Tracking.

analytics

Discover →More details →
Yahoo Small Business

Yahoo Small Business

Yahoo advertising network and search engine marketing solutions.

ads

Discover →More details →
YouTube

YouTube

Embedded videos from YouTube.

media

Discover →More details →
Zendesk

Zendesk

Organize, prioritize and engage with others on support requests.

mx

Discover →More details →

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