Oru Kayak

Marketing Strategy Breakdown

Logo of
Oru Kayak
An overview of
Oru Kayak
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Lifestyle
ecommerce industry.

Oru Kayak

- Ecommerce marketing strategy

You're looking for Email Ecommerce Marketing data for Oru Kayak? You're in the right place!

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -2,1 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 51 characters, they're doing not good, it's too long. For example, on mobile phones, their subject line is almost impossible to read.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 7.41% of their emails - the main ones they use are 🚣 🎉 ♂️ 🙌 ⚫ ✨.

On Panoramata, we gather and analyze the entire Oru Kayak email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were 'Make a splash with The Beach LT' and 'You can still get 15% OFF sitewide + up to $660 OFF packages'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 62 on https://www.orukayak.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

We're happy to let you access this data, as for your competitors or for your inspiring brands, any strategy should be continuously monitored to ensure effectiveness.

Oru Kayak

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
51.0
characters

What about

Oru Kayak

then?

With their average of

51

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

3075.39
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Oru Kayak

 gets a score of

-2.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

1 - of - the - best - New - to

Emoji use in subject lines

7.41
% of subject lines have emojis

Most popular emojis

🚣 - 🎉 - ♂️ - 🙌 - ⚫ - ✨

🚣 - 🎉 - ♂️ - 🙌 - ⚫ - ✨

Emojis are now a way to express emotions - and send a message - to your audience. What are they trying to express here? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.There are emojis that are triggering emotions without having to read tbhe rest of the subject line. The "Happiness" emojis are one of this kind (think about 🤗, 👍, 🥳 or 🎉). For sure, they're helping them connect with their audience on a emotionnal level - and might be part of their branding as well!

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Oru Kayak

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Featured Email Marketing Assets from

Oru Kayak

Make a splash with The Beach LT

Make a splash with The Beach LT

Email from

Oru Kayak

You can still get 15% OFF sitewide + up to $660 OFF packages

You can still get 15% OFF sitewide + up to $660 OFF packages

Email from

Oru Kayak

Memorial Day sale ends today!

Memorial Day sale ends today!

Email from

Oru Kayak

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Featured Ads and Paid Media Examples from

Oru Kayak

Oru Kayak
Oru Kayak

Feed Ad from

Oru Kayak

Oru Kayak
Oru Kayak

Feed Ad from

Oru Kayak

Oru Kayak
Oru Kayak

Starting At $50/mo With Affirm

Starting At $50/mo With Affirm

Feed Ad from

Oru Kayak

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.orukayak.com/

Domain Rating

62
This is the overall metric that matters most, as it sets
Oru Kayak
domain SEO authority.

It shows the power of
Oru Kayak
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.orukayak.com/
, as their domain authority is
62
, their score can be considered under average.

Here, for
https://www.orukayak.com/
, as their domain authority is
62
, their score can be considered average.

Here, for
https://www.orukayak.com/
, as their domain authority is
62
, their score can be considered pretty good! 🙌

Here, for
https://www.orukayak.com/
, as their domain authority is
62
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

61556
One of the most important metrics for
Oru Kayak
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
7816
) and their Domain Rating.

Total Keywords

7816
Why does this matter for
Oru Kayak
SEO strategy? 

This is the total number of keywords where 
Oru Kayak
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

1408
The total number of domain who have a link to  
Oru Kayak
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

16887
What's a backlink? A link from another domain that redirect to  
Oru Kayak
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

16268

Backlinks NoFollow

3217

Backlinks Redirect

325

Backlinks Images

1431

Backlinks Frame

3

Backlinks Form

289

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Softwares and Marketing eCommerce Stack

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Sell products on Bing Ads network via Shopify.

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Create unlimited product options for any product configurations.

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POWr for Shopify

POWr for Shopify

POWr plugins for Shopify.

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Privy for Shopify

Free email popups with exit intent for Shopify.

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Plugins for websites including social, galleries, forms etc..

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Oru Kayak

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, all in one"
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awesome ideas
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