Ovaterra

Marketing Strategy Breakdown

Logo of
Ovaterra
An overview of
Ovaterra
Marketing Strategy data - their Email Marketing Strategy (some of their
(soon)
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Health & Wellness
ecommerce industry.

Ovaterra

- Ecommerce marketing strategy

We'll explore here some marketing assets of Ovaterra , especially regarding their ecommerce email marketing strategy.

We display here a overview of Ovaterra email marketing strategy - along with other brands from the Health & Wellness industry.

So we present you all this marketing data gathered by our platform, Panoramata, the best ecommerce intelligence platform.

Ovaterra

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
characters

What about

Ovaterra

then?

With their average of

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Ovaterra

 gets a score of

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

(soon)

Most common words

Emoji use in subject lines

0
% of subject lines have emojis

Most popular emojis

(soon)

(soon)

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Ovaterra

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Featured Email Marketing Assets from

Ovaterra

Email from

Ovaterra

Email from

Ovaterra

Email from

Ovaterra

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Featured Ads and Paid Media Examples from

Ovaterra

Ovaterra
Ovaterra

We partner with brands who can accelerate your fertility journey. Do you know the link between sleep and fertility?Wesper is an at-home sleep test and custom sleep improvement plan that provides a full sleep analysis using clinically validated data, plus virtual access to a sleep specialist.

At-Home Sleep Test + Expert Advice

At-Home Sleep Test + Expert Advice

Feed Ad from

Ovaterra

Ovaterra
Ovaterra

Feed Ad from

Ovaterra

Ovaterra
Ovaterra

We know TTC journey needs rigorous science with a human touch. Find out how Ovaterra can support you on your journey.

Research-Driven Products & Education

Research-Driven Products & Education

Feed Ad from

Ovaterra

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://myovaterra.com/

Domain Rating

This is the overall metric that matters most, as it sets
Ovaterra
domain SEO authority.

It shows the power of
Ovaterra
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://myovaterra.com/
, as their domain authority is
, their score can be considered under average.

Here, for
https://myovaterra.com/
, as their domain authority is
, their score can be considered average.

Here, for
https://myovaterra.com/
, as their domain authority is
, their score can be considered pretty good! 🙌

Here, for
https://myovaterra.com/
, as their domain authority is
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1704
One of the most important metrics for
Ovaterra
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
0
) and their Domain Rating.

Total Keywords

0
Why does this matter for
Ovaterra
SEO strategy? 

This is the total number of keywords where 
Ovaterra
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

6247111
The total number of domain who have a link to  
Ovaterra
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

0
What's a backlink? A link from another domain that redirect to  
Ovaterra
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

0

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

0

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

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The website accepts payments with Apple Pay.

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Shopify app development and partner to help increase sales. Previously Shappify.

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Bold Subscriptions

Subscription box system for Shopify.

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Carro

All in one marketing platform for eCommerce.

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Facebook Pixel

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Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

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Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

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Google Universal Analytics

Google Universal Analytics

The analytics.js JavaScript snippet is a new way to measure how users interact with your website. It is similar to the previous Google tracking code, ga.js, but offers more flexibility for developers to customize their implementations.

analytics

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Google Analytics

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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JustUno

JustUno

Social marketing technology that attempts to generate more sales through social marketing.

widgets

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Lucky Orange

Lucky Orange

Lucky Orange lets you see what people are doing on your website, in real time, and interact with them.

analytics

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Microsoft Advertising

Microsoft Advertising

Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.

ads

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PayPal Button

PayPal Button

This page contains content from PayPal which includes checkout buttons.

payment

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