Package Free Shop

Marketing Strategy Breakdown

Logo of
Package Free Shop
An overview of
Package Free Shop
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Lifestyle
ecommerce industry.

Package Free Shop

- Ecommerce marketing strategy

There’s a lot to learn from Package Free Shop ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is very good since it's -2,8 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 30 characters, they're doing just ok! Package Free Shop could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 52.46% of their emails - the main ones they use are ✨ ♀️ 👀 💖 ⚡ 😇.

We display here a overview of Package Free Shop email marketing strategy - along with other brands from the Lifestyle industry. Amongst their last emails sent, two of them were 'Have you shopped our MDW sale?' and '25% off sale ends tomorrow.'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 71 on https://packagefreeshop.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

You can now dig into all the available data on this page. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key.

Package Free Shop

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
30.0
characters

What about

Package Free Shop

then?

With their average of

30

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

2294.21
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-2.8
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Package Free Shop

 gets a score of

-2.8

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

Black - Friday - Deals - Best - New - Days

Emoji use in subject lines

52.46
% of subject lines have emojis

Most popular emojis

✨ - ♀️ - 👀 - 💖 - ⚡ - 😇

✨ - ♀️ - 👀 - 💖 - ⚡ - 😇

What does it say about their email marketing strategy - especially on their subject lines? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.Amongst their emoji usage, we can see they're using what we call here "Important Alert emojis" (for example, 🚨, ⚡, 📣, 💥, ❗ or 🔥). These emojis are here for one clear reason: highlight the email subject in the subscriber inbox. It clearly states that the audience should open the email, because there's something important happenning.How can you tell your audience - via your subject line - that they're about to see something interesting and unique? Well, like they do, you can use one of the "Interest" emojis (👀, 🌟, 🤩, 💫 or 💎).

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Package Free Shop

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Featured Email Marketing Assets from

Package Free Shop

Have you shopped our MDW sale?

Have you shopped our MDW sale?

Email from

Package Free Shop

25% off sale ends tomorrow.

25% off sale ends tomorrow.

Email from

Package Free Shop

When it comes to sustainability steel is a precious metal.

When it comes to sustainability steel is a precious metal.

Email from

Package Free Shop

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Featured Ads and Paid Media Examples from

Package Free Shop

Package Free Shop
Package Free Shop

Feed Ad from

Package Free Shop

Package Free Shop
Package Free Shop

Feed Ad from

Package Free Shop

Package Free Shop
Package Free Shop

Feed Ad from

Package Free Shop

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://packagefreeshop.com/

Domain Rating

71
This is the overall metric that matters most, as it sets
Package Free Shop
domain SEO authority.

It shows the power of
Package Free Shop
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://packagefreeshop.com/
, as their domain authority is
71
, their score can be considered under average.

Here, for
https://packagefreeshop.com/
, as their domain authority is
71
, their score can be considered average.

Here, for
https://packagefreeshop.com/
, as their domain authority is
71
, their score can be considered pretty good! 🙌

Here, for
https://packagefreeshop.com/
, as their domain authority is
71
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

21785
One of the most important metrics for
Package Free Shop
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
9955
) and their Domain Rating.

Total Keywords

9955
Why does this matter for
Package Free Shop
SEO strategy? 

This is the total number of keywords where 
Package Free Shop
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

3929
The total number of domain who have a link to  
Package Free Shop
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

267950
What's a backlink? A link from another domain that redirect to  
Package Free Shop
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

258303

Backlinks NoFollow

9245

Backlinks Redirect

80

Backlinks Images

6273

Backlinks Frame

0

Backlinks Form

6317

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Softwares and Marketing eCommerce Stack

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Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

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Buy now pay later system from Australia. Owned by Square.

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The website accepts payments with Apple Pay.

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Salespop / Countdown Cart and Facebook Chat functionality for Shopify from Beeketing.

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Back in Stock

Makes it possible for customers to sign up for back in stock email alerts.

widgets

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Attempts to boost order size by bundling products.

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Bold UpSell

Product Upsell, Cross-sell & Smart Funnels from Bold Commerce.

shop

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Bold Commerce

Bold Commerce

Shopify app development and partner to help increase sales. Previously Shappify.

analytics

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Subscription box system for Shopify.

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Boost Commerce

Provides product filter and smart site search for online stores.

widgets

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Conjured Referrals

Service enables "Refer-A-Friend" style referral programs for eCommerce sites.

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Convert

Increase Conversion and Engagement of Website Visitors by personalizing content based on behavior. Previously known as Reedge.

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Facebook Pixel

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Facebook Pixel for Shopify

Facebook Pixel specifically for Shopify.

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, all in one"
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Ads Libraries x Email Marketing x Pinterest
, all in one"
"It's been a lifesaver"
"Just filled my todo with
awesome ideas
in 5'"
"I know
what my competitors are doing
in 30s"
"We offer much more value to our clients"
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on competitors"
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