Premama

Marketing Strategy Breakdown

Logo of
Premama
An overview of
Premama
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Health & Wellness
ecommerce industry.

Premama

- Ecommerce marketing strategy

Interested to gather some elements regarding Premama ecommerce marketing strategy? You're on the right place - we're displaying here for free some elements we gather on Panoramata about their Email Marketing Strategy, Marketing softwares used, etc.

They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,9 (it is basically a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 37 characters, they're doing not good, but close enough. Trying to keep it shorter would work well for them and help Premama improve their open rate, especially on mobile devices.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 54.76% of their emails - the main ones they use are 💕 😍 ⚕️ 👩 😱 🎧.

On Panoramata, we gather and analyze the entire Premama email marketing strategy - along with other brands from the Health & Wellness industry. Amongst their last emails sent, two of them were 'You should be following these OBGYNs 👩‍⚕️' and '10 OBGYNs you should be following 👩‍⚕️'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 40 on https://www.premamawellness.com/. This could be improved, even if it's already a good achievement, as good Domain Rating is starting at 50 - above 60 would be excellent.

One interesting thing that this data allow us to understand is a common trait for the best brands, in order to achieve success - they always deliver a consistent message across all channels.

Premama

: Email Marketing and Advertising Statistics

Average subject lenght

🟢
🔴
37.0
characters

What about

Premama

then?

With their average of

37

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1356.12
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-3.9
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Premama

 gets a score of

-3.9

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

actually - enjoy - listening - to - From - your

Emoji use in subject lines

54.76
% of subject lines have emojis

Most popular emojis

💕 - 😍 - ⚕️ - 👩 - 😱 - 🎧

💕 - 😍 - ⚕️ - 👩 - 😱 - 🎧

What does it say about their email marketing strategy - especially on their subject lines? First, love. They're using emojis that shows a clear preference or choice - could on a product, a usage, etc. These are emojis that are expressing what we're calling "Preferred choice". For example, these emojis could be ⭐, ✨, ❤️, 💖, 😍 or 😻.And - one of the most important part of managing your open rate - they also use Scarcity emojis (like ⏰, ⌛, 😱 or 💸) in their subject lines. Usually this is done for promotions emails - or time sensitive actions.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

Need more data?
Unlock all the data about

Premama

Featured Email Marketing Assets from

Premama

You should be following these OBGYNs 👩‍⚕️

You should be following these OBGYNs 👩‍⚕️

Email from

Premama

10 OBGYNs you should be following 👩‍⚕️

10 OBGYNs you should be following 👩‍⚕️

Email from

Premama

Would you like to opt out of Father's Day emails?

Would you like to opt out of Father's Day emails?

Email from

Premama

Looking for email marketing inspiration?

Download our 104 Email Marketing Ideas playbook, including

Premama

Featured Ads and Paid Media Assets from

Premama

Premama
Premama

Bundle up and save up!At Premama, we focus on the pieces of your motherhood metamorphosis that you can control: Your Supplement System.

Balance*

Balance*

Feed Ad from

Premama

Premama
Premama

Bundle up and save up!At Premama, we focus on the pieces of your motherhood metamorphosis that you can control: Your Supplement System.

Gift Card

Gift Card

Feed Ad from

Premama

Premama
Premama

𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐚𝐧𝐝 𝐬𝐚𝐯𝐞 𝟐𝟎%At Premama, we focus on the pieces of your motherhood metamorphosis that you can control: Your Supplement System.

Gift Card

Gift Card

Feed Ad from

Premama

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.premamawellness.com/

Domain Rating

40
This is the overall metric that matters most, as it sets
Premama
domain SEO authority.

It shows the power of
Premama
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.premamawellness.com/
, as their domain authority is
40
, their score can be considered under average.

Here, for
https://www.premamawellness.com/
, as their domain authority is
40
, their score can be considered average.

Here, for
https://www.premamawellness.com/
, as their domain authority is
40
, their score can be considered pretty good! 🙌

Here, for
https://www.premamawellness.com/
, as their domain authority is
40
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

12126
One of the most important metrics for
Premama
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
9716
) and their Domain Rating.

Total Keywords

9716
Why does this matter for
Premama
SEO strategy? 

This is the total number of keywords where 
Premama
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

0
The total number of domain who have a link to  
Premama
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

5699
What's a backlink? A link from another domain that redirect to  
Premama
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

5638

Backlinks NoFollow

1482

Backlinks Redirect

61

Backlinks Images

785

Backlinks Frame

0

Backlinks Form

0

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Premama

Softwares and Marketing eCommerce Stack

Hotjar

Hotjar

A heatmap, survey, feedback and funnel application.

analytics

Discover →More details →
Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Discover →More details →
Google AdWords Conversion

Google AdWords Conversion

Adwords conversion tracking code.

analytics

Discover →More details →
Google Conversion Tracking

Google Conversion Tracking

This free tool in AdWords can show you what happens after customers click your ad (for example, whether they purchased your product, called from a mobile phone or downloaded your app).

analytics

Discover →More details →
Google Optimize 360

Google Optimize 360

A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

Discover →More details →
Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

Discover →More details →
GRIN

GRIN

All-in-one influencer marketing software suite.

analytics

Discover →More details →
Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

Discover →More details →
Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

Discover →More details →
Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

Discover →More details →
Snap Pixel for Shopify

Snap Pixel for Shopify

Snapchat Ads App makes it possible to create ads and set-up campaigns on Snapchat for products.

shop

Discover →More details →
The Trade Desk

The Trade Desk

Data-driven marketing suite that offers marketers a single place to buy all forms of online media.

ads

Discover →More details →
Yotpo

Yotpo

A social widget for customers to read and write reviews. Yotpo is an eCommerce marketing platform with solutions for customer reviews, visual marketing, loyalty, referrals, and SMS marketing.

widgets

Discover →More details →

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Related Industries

Supplements

brands overview

In the area of Health & Wellness, supplements are used to augment or meet nutrient gaps. Any products you're taking to supplement your diet are considered dietary supplements. These include vitamins, minerals, fish oils, herbal supplements, sports nutrition, and weight management.

Supplements
brands →

Health & Wellness

brands overview

The Health & Wellness industry encompasses all activities which promote physical and mental wellbeing. Some of the important aspects of the health and wellness industry include personal care/beauty, nutrition, weight management, fitness, preventive/personalized medicine, etc. These brands include Weight Watchers, Organifi, Lumen, five cbd, etc.

Health & Wellness
brands →

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