Princess Polly

- Ecommerce marketing strategy

You can access here some of the data we collect on Princess Polly ecommerce marketing strategy, on their Email, Ads, Landing pages channels, on top of some of the marketing softwares they're using on their eshop.

They have a very solid email marketing strategy - as their Average Spam score is excellent since it's -5,7 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 27 characters, they're doing great, that's exactly where we see a good open rate correlation. Kudos to the Princess Polly team!

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 80.28% of their emails - the main ones they use are ⚡ ✨ ☀️ 🌴 🍸 🚀.

On Panoramata, we gather and analyze the entire Princess Polly email marketing strategy - along with other brands from the Fashion industry. Amongst their last emails sent, two of them were 'Mystery Discount UNLOCKED 🥁' and '🎢 WIN A $1 000 GIFT CARD 🎡'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 68 on https://us.princesspolly.com/. This is excellent - and hard to achieve, as it takes time, consistent SEO work and a solid SEO strategy.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Request the PDF version →

Princess Polly

: Email Marketing and Advertising Statistics

Average subject lenght

🟢

🔴

27.0

characters

What about

Princess Polly

then?

With their average of

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

1821.29

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢

🔴

-5.7

(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Princess Polly

gets a score of

-5.7

. What does that mean exactly for their email marketing strategy ?
‍

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

the - HOTTEST - trend - of - App-y - HERE

Emoji use in subject lines

80.28

% of subject lines have emojis

Featured Email Marketing Assets from

Princess Polly

Mystery Discount UNLOCKED 🥁

Email from

Princess Polly

🎢 WIN A $1 000 GIFT CARD 🎡

Email from

Princess Polly

🍉 ALL SUMMER LONG 🌴

Email from

Princess Polly

Featured Ads and Paid Media Assets from

Princess Polly

Feed Ad from

Princess Polly

Feed Ad from

Princess Polly

Feed Ad from

Princess Polly

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://us.princesspolly.com/

Domain Rating

This is the overall metric that matters most, as it sets

Princess Polly

domain SEO authority.

It shows the power of

Princess Polly

domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for

https://us.princesspolly.com/

, as their domain authority is

, their score can be considered under average.

Here, for

https://us.princesspolly.com/

, as their domain authority is

, their score can be considered average.

Here, for

https://us.princesspolly.com/

, as their domain authority is

, their score can be considered pretty good! 🙌

Here, for

https://us.princesspolly.com/

, as their domain authority is

, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

1825362

One of the most important metrics for

Princess Polly

SEO strategy!

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (

341060

) and their Domain Rating.

Total Keywords

341060

Why does this matter for

Princess Polly

SEO strategy?

This is the total number of keywords where

Princess Polly

SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

3715

The total number of domain who have a link to

Princess Polly

website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

1685123

What's a backlink? A link from another domain that redirect to

Princess Polly

website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

1673729

Backlinks NoFollow

35185

Backlinks Redirect

165

Backlinks Images

1455014

Backlinks Frame

Backlinks Form

Softwares and Marketing eCommerce Stack

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

Email Marketing

Princess Polly

Marketing Strategy Breakdown

Princess Polly

- Ecommerce marketing strategy

Princess Polly

: Email Marketing and Advertising Statistics

Need more data?Unlock all the data about

Princess Polly

Featured Email Marketing Assets from

Princess Polly

Download our 104 Email Marketing Ideas playbook, including

Princess Polly

Featured Ads and Paid Media Assets from

Princess Polly

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://us.princesspolly.com/

Need more assets?Unlock all the assets on

Princess Polly

Softwares and Marketing eCommerce Stack

Ready to dive in?Get started today.

People are also tracking these brands marketing strategy

Related Insights

Guide to Transactional Emails & Types of Transactional Emails To Create

Veterans Day marketing campaign examples to inspire your next move

How to Write Engaging Subject Lines For eCommerce Email Marketing

Related Industries

Fashion

brands overview

Ready to dive in?Get started today.

Need more data?
Unlock all the data about

Need more assets?
Unlock all the assets on

Ready to dive in?
Get started today.

Ready to dive in?
Get started today.