Respire.co

Marketing Strategy Breakdown

Logo of
Respire.co

Vegan, recyclables et faits en France ❤️ Nos produits naturels Respire sont sains pour le corps et doux pour la planète ⭐ Une consommation plus responsable est possible.

An overview of
Respire.co
Marketing Strategy data - their Email Marketing Strategy (some of their
Klaviyo
emails tracked on Panoramata) data, Paid Ads, Landing Pages and the main Marketing Softwares they're using in their stack, along with other DTC brands from the same
Personal Care
ecommerce industry.

Respire.co

- Ecommerce marketing strategy

There’s a lot to learn from Respire.co ecommerce marketing strategy. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business.

They have a very solid email marketing strategy - as their Average Spam score is good since it's -1,1 (Spam score is a measure of how likely an email is to be considered spam by a spam filter. The higher the score, the more likely the email is to be considered spam.). Also, a point regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. Here, as it's 31 characters, they're doing just ok! Respire.co could improve their open rate even a little but on mobile devices by trying to keep their subject lines shorter.

If we take a look at their Ecommerce Marketing Stack, the main Email Marketing software (or ESP) they're using seems to be Klaviyo (everyone speaks about them, they're great, focused on ecommerce, which makes the difference for most stores - it can be a good choice, especially if you're on Shopify!).

Fun fact - they're using emojis in 60.0% of their emails - the main ones they use are 🌱 🎁 🎵 🚨 😉 🥳.

On Panoramata, we gather and analyze the entire Respire.co email marketing strategy - along with other brands from the Personal Care industry. Amongst their last emails sent, two of them were 'Sous le sunlight des tropiques 🌞' and '3 ans et toutes nos dents 🥳'.

One interesting note as well, about their whole domain reputation and SEO - their Authority Domain Ranking is 52 on https://www.respire.co/. This is good - and hard to achieve, so well done for them! Above 60 would be excellent.

In today’s competitive markets, we believe that benchmarking is key, as it allows you to deploy your marketing efforts more efficiently. This is why we built this library.

Respire.co

: Email Marketing and Advertising Benchmarks

Average subject length

🟢
🔴
31.0
characters

What about

Respire.co

then?

With their average of

31

characters, they're above the limit and should consider to shorten their subject line. Here's one good reason - usuallyy, subject lines that long are not shown entirely on email clients on desktop or mobile. And what's good on saying something that will never be read?

Stay short!

characters, they're right within the sweet spot, which is good! It basically says that you have enough characters to express yourself, but at the same time it will show up entirely on email clients. Just the right amount of characters you want for your own brand!

characters, which is rare - but it means that they have actually more space to express themselves and share their brand values.

Why does this matter? Well, for open rates. Keep it short - on average, you should aim for 16 characters. We consider that above 12 is good, and below 24 is great.

Average email size

870.99
kB

Why does this matter? Well, for open rates as well - and especially to avoid the Promotions tab and to be less categorized as spam. The lower, the best.

Average spam score

🟢
🔴
-1.1
(Assassin Spam Score for Newsletters)

We use Spam Assassin, the main platform used by email providers to score spam. Below 0, you're safe ie. not considered as spam. Below -2, you're great. If you're above 0, you'll likely to be categorized as spam.

So,

Respire.co

 gets a score of

-1.1

. What does that mean exactly for their email marketing strategy ?

Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

It's good! It means that their email are not headed to the spam folder. However, a score below -2 would be considered even better.

Well, "oops". It's not that good, they're at a level where it could impact their email deliverability.

Does it means they're in the spam folder every time? No. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). Being between 0 and 5 means that it could happen though.

Usual sending provider

Klaviyo

Most common words

soir - Bonsoirs - H-48 - avant - Votre - la

Emoji use in subject lines

60.0
% of subject lines have emojis

Most popular emojis

🌱 - 🎁 - 🎵 - 🚨 - 😉 - 🥳

🌱 - 🎁 - 🎵 - 🚨 - 😉 - 🥳

Fun emoji take, right? What does that mean for their digital marketing strategy? The first thing here is that we can see they're using what we're calling "Preferred choice" emoji - emojis that are expressing a best choice, a best seller, a well reviewed item ie. the brand is showing that it made the choice for you. These emojis could be, for example, ⭐, ✨, ❤️, 💖, 😍 or 😻. This is a manifestation of love.There are various way to improve your open rate - and using what we call here "Important Alert" emojis are clearly a good choice. That's always what they're regularly doing - we can see that they are regurarly using emojis such as 🚨, ⚡, 📣, 💥, ❗ or 🔥 to drive engagement towards their email marketing strategyThere are emojis that are triggering emotions without having to read tbhe rest of the subject line. The "Happiness" emojis are one of this kind (think about 🤗, 👍, 🥳 or 🎉). For sure, they're helping them connect with their audience on a emotionnal level - and might be part of their branding as well!They're also using environemental/green emojis (such as ♻️, 🌳, 🌿 or 🍃) to actually showcase to their audience that they're driven by this commitment, right from the subject line.

Average Weekly Emails vs. Industry

Average Weekly Emails vs. Industry

Average Daily Ads and Time Running vs. Industry

Average Daily Ads and Time Running vs. Industry

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Respire.co

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Featured Email Marketing Assets from

Respire.co

Sous le sunlight des tropiques 🌞

Sous le sunlight des tropiques 🌞

Email from

Respire.co

3 ans et toutes nos dents 🥳

3 ans et toutes nos dents 🥳

Email from

Respire.co

Cheveux tout savoir 🤓

Cheveux tout savoir 🤓

Email from

Respire.co

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Featured Ads and Paid Media Examples from

Respire.co

Respire.co
Respire.co

Soins solides Respire

Soins solides Respire

Feed Ad from

Respire.co

Respire.co
Respire.co

Soins solides Respire

Soins solides Respire

Feed Ad from

Respire.co

Respire.co
Respire.co

Kit 3 Déo Offre limitée 🚨

Kit 3 Déo Offre limitée 🚨

Feed Ad from

Respire.co

Video Analysis

SEO strategy, Organic keywords and Traffic details for

https://www.respire.co/

Domain Rating

52
This is the overall metric that matters most, as it sets
Respire.co
domain SEO authority.

It shows the power of
Respire.co
domain, through the analysis of their backlinks profile compared to others websites, where 100 is the highest score you could achieve.

You can consider that scores between 40 and 50 and average, between 50 and 60 are good and above 60, it starts to be excellent.

Here, for
https://www.respire.co/
, as their domain authority is
52
, their score can be considered under average.

Here, for
https://www.respire.co/
, as their domain authority is
52
, their score can be considered average.

Here, for
https://www.respire.co/
, as their domain authority is
52
, their score can be considered pretty good! 🙌

Here, for
https://www.respire.co/
, as their domain authority is
52
, their score can be considered excellent! Kudos to the team 👏

Estimated Traffic

28253
One of the most important metrics for
Respire.co
SEO strategy! 

This figure is the estimated traffic they're receiving from Organic Search, and is directly correlated to their number of keywords (
3522
) and their Domain Rating.

Total Keywords

3522
Why does this matter for
Respire.co
SEO strategy? 

This is the total number of keywords where 
Respire.co
SEO rankings are in the top 100, across all countries. The more, the better, as it leads to a more important organic traffic.

Domains

721
The total number of domain who have a link to  
Respire.co
website. The more, the better, as it helps to increase the domain rating.

Total Backlinks

58
What's a backlink? A link from another domain that redirect to  
Respire.co
website. On top of their amount of links, we break down the kind of links they have.

Backlinks Profile

Backlinks Text

67

Backlinks NoFollow

0

Backlinks Redirect

0

Backlinks Images

22

Backlinks Frame

0

Backlinks Form

0

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Softwares and Marketing eCommerce Stack

Klaviyo

Klaviyo

Email Marketing and Customer Lifecycle Management platform for Web Apps and eCommerce.

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Affilae

Affilae

Affiliate tracking platform.

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Axeptio

Axeptio

GDPR and CCPA ready consent widget for cookies and personal data processing.

widgets

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Google Optimize 360

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A/B Testing. Test different variations of a website and then tailor it to deliver a personalized experience that works best for each customer and for your business.

analytics

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Google Tag Manager

Google Tag Manager

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

widgets

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Judge Me

Judge Me

Fully-featured widget to collect and display product reviews for eCommerce.

widgets

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Microsoft Clarity

Microsoft Clarity

Free-to-use analytics product for webmasters that shows how people are using your website.

analytics

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Recharge Payments

Recharge Payments

Easily sell subscriptions on your Shopify store.

payment

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Shopify Conversions

Shopify Conversions

This Shopify instance uses Shopify's analytics object to load tools like Google Analytics.

shop

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Shopify

Shopify

Shopify is an ecommerce platform that hosts your online store. Hosted shopping experience with multiple themes and requires very little programming experience.

shop

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Shopify Custom Theme

Shopify Custom Theme

This site is using a custom Shopify Theme and not one from the Shopify Theme template library.

shop

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Viral Loops

Viral Loops

All-in-one viral marketing platform to launch referral programs, sweepstakes, competitions and pre-launch campaigns.

widgets

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Wheelio

Wheelio

Gamified pop-up app for lead generation.

analytics

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Zendesk Embeddables

Zendesk Embeddables

Embeddables seamlessly integrate Zendesk functionality into any native environment.

widgets

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